Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements

Highly creative advertisements are the end-products of creativity in advertising, and their creation is generally thought to be driven by strategic planning. Thus, 534 Clio-awarded advertisements from the years 2011–2014 were content-analyzed to determine whether implications of two popular planning frameworks, functional matching and the Foote, Cone, and Belding Planning Model, were present in the industry’s best creative work. Since 1960, the Clio Award Program has annually recognized the world’s most creative advertisements. Clio-awarded advertisements are selected by panels of advertising experts specifically constituted to offset gender and country of origin bias. The study found that implications of the two planning frameworks were not present in the industry’s most creative work: types of value-expressive appeals were more frequent than types of utilitarian appeals in Clio-awarded advertisements, regardless of the nature of the advertised products or the category of media used to deliver product messaging. These findings support previous research, which found that highly creative advertising rarely is based on strategic considerations. However, they were inconsistent with other research regarding the presence of the two planning frameworks in general TV advertising.     

Trait Forgiveness and Dyadic Adjustment Predict Postnatal Depression

The birth of a first child can be stressful on intimate partner relationships and the women having their first child. Conflict can occur, and hurts might be experienced, which could lead to post-partum depression. Thus, capacity for forgiveness with specific hurts might affect post-partum depression. We investigated women having their first child (N?=?52), and examined whether dyadic adjustment, trait forgiveness, and situational forgiving during pregnancy predicted postpartum depression. This study found that marital forgiveness predicted lower levels of depression above and beyond the effects of general dyadic adjustment. Dyadic adjustment and trait forgiveness predicted postpartum depression while situational forgiving was mixed. Postpartum depression researchers are encouraged to consider the inclusion of positive psychology variables, such as forgiveness, in future research studies.     

Positive Life Events as a Moderator of Stress‐Related Depressive Symptoms

This study examines the relationships among positive life events, negative life events, and depressive symptoms in a sample of college students. Consistent with predictions, the results of a hierarchical multiple regression indicated a significant main effect for negative life events in predicting depressive symptoms such that increases in negative life events were associated with increases in depressive symptoms. There was also significant interaction between positive and negative life events such that the depressive effects of higher levels of negative life events seem to be reduced for subjects who had also experienced higher levels of positive life events.     

‘Oh I do like to be beside the seaside’: opportunity structures for four un/underemployed young people living in English coastal towns

Long-term unemployed young people are a ‘social concern’ in many countries. The focus for research is usually cities, but may also include rural areas. The qualitative study described in this paper focuses instead on four young people living in coastal towns in South East England. The study suggests that their experiences in education and employment markets are shaped, negatively, by their particular location and the ongoing opportunity structures. The paper outlines their views and discusses the three main themes that emerged from the analysis: opportunity structures, supported resilience and the impact of living in a coastal town. Implications for targeted youth guidance are considered, alongside a consideration of the reflexive role of the researcher in such work.     

Validation of the psychopathic personality inventory on a female inmate sample

This investigation evaluated the construct validity of the Psychopathic Personality Inventory (PPI; Lilienfeld & Andrews, 1996), a self-report measure designed to assess psychopathy. One hundred and two incarcerated females were administered the Kaufman Brief Intelligence Test (K-BIT), an oral alcohol and drug screening measure, a demographic interview, the Minnesota Multiphasic Personality Inventory-2 (MMPI-2), the Psychopathy Checklist-Revised (PCL-R), and the PPI. There were significant correlations among the PPI, MMPI-2 scales, and the PCL-R. In addition, the correlations between the PPI and the separate PCL-R factors were not significantly different from each other, indicating that the PPI is assessing both facets of the psychopathy construct to some extent. A high correlation between the PPI and the DSM-IV criteria, which assesses adult antisocial behaviors, revealed adequate concurrent validity. Nonsignificant or negligible correlations between the PPI and the MMPI-2 scales provided some support for discriminant validity. The results are discussed with respect to the clinical and forensic utility of the PPI, the limitations of the study, and the need for further research.     

The development of antisocial behaviour patterns in childhood and adolescence

A developmental model of antisocial behaviour is presented in this paper. Arguments and evidence are presented for the position that although many factors such as parent criminality, social and economic disadvantage, child temperament, and marital discord systematically affect the development of antisocial child behaviour, their influence is mediated by the extent to which they disrupt day-to-day parenting practices. Particularly, it is argued that irritable, ineffective discipline and poor parental monitoring are the most proximal determinants of the early development and maintenance of antisocial behaviour. The implications of this model for prevention and intervention in child conduct problems are discussed, using examples of promising clinical work that focuses on direct parent training.     

Within-session meal-size effects on induced drinking.

As a control for the effects of session duration and hunger on the relation between food magnitude and induced drinking, four food-deprived rats were exposed to a variable-time 50-s schedule of food delivery in which the size of each food delivery varied randomly within sessions. Food-related behavior and schedule-induced drinking per opportunity were examined as functions of meal size and postfood time. All rats showed an inverted-U-shaped relation between drinking per opportunity and meal size. This relation was caused by variation in the percentage of intervals that contained drinking and by variation in the number of drinking bouts per interval, rather than by bout duration or by the amount of drinking within those intervals that actually contained drinking. Head-in-feeder time increased linearly with meal size. Schedule-induced drinking was entrained by food delivery in 3 of 4 subjects; the entrainment was due to regulation of the starting time of each drinking bout rather than to regulation of bout duration.