When linking is stronger than thinking: Associative transfer of valence disrupts the emergence of cognitive balance after attitude change

The present research investigated the role of cognitive balance vs. associative transfer of valence in attitude change. Participants first formed positive or negative attitudes toward several source individuals. Subsequently, participants were shown source–target pairs along with information about the source–target relationship (‘likes’/‘dislikes’). Afterwards, participants’ attitudes toward the sources were changed by means of information that was opposite to the initially induced attitude. In a control condition, initial source attitudes remained unqualified. Results in the control condition showed that initially formed attitudes and available relationship information produced target evaluations that were consistent with the notion of cognitive balance. However, when attitudes toward the sources changed, target evaluations directly matched attitudes toward individually associated sources, irrespective of the relation between source and target. These results suggest that associative transfer of valence can disrupt the emergence of cognitive balance after attitude change.     

Cardiac modulation of startle: Effects on eye blink and higher cognitive processing

Cardiac cycle time has been shown to affect pre-attentive brainstem startle processes, such as the magnitude of acoustically evoked reflexive startle eye blinks. These effects were attributed to baro-afferent feedback mechanisms. However, it remains unclear whether cardiac cycle time plays a role in higher startle-related cognitive processes, as well. Twenty-five volunteers responded first by ’fast as possible’ button pushes (reaction time, RT), and second, rated perceived intensity of 60 acoustic startle stimuli (85, 95, or 105 dB; 50 ms duration; binaural; instantaneous rise time), which were presented either 230 or 530 ms after the R-wave, and eye blink responses were measured by EMG. RT was divided into evaluation and motor response time according to previous research. Increasing stimulus intensity enhanced startle eye blink, intensity ratings, and RT components. Eye blinks and intensity judgments were lower when startle was elicited at a latency of R + 230 ms, but RT components were differentially affected: the evaluative component was attenuated, and the motor component was accelerated when stimuli were presented 230 ms after the R-wave. We conclude that the cardiac cycle affects the attentive processing of acoustic startle stimuli.     

Common marmosets (<Emphasis Type="Italic">Callithrix jacchus</Emphasis>) do not utilize social information in three simultaneous social foraging tasks

Social foraging is suggested to increase foraging efficiency, as individuals might benefit from public information acquired by monitoring the foraging activities of other group members. We conducted a series experiments with captive common marmosets (Callithrix jacchus) to investigate to what extent marmosets utilize social information about food location when foraging simultaneously with conspecifics. Subjects were confronted with dominant and subordinate demonstrators in three experiments which differed in the amount of information about food location available to the demonstrators. In all three experiments, the focal subjects’ performance in the social condition was not enhanced in comparison to a non-social control condition. Because we could rule out kleptoparasitism and aggressive displacements as explanations, we argue that the subjects’ tendency for scramble competition by avoiding others and dispersing over the foraging area seems to inhibit or mask the acquisition of social information about the location of rewarded patches.     

A Bayesian Semiparametric Latent Variable Model for Mixed Responses

In this paper we introduce a latent variable model (LVM) for mixed ordinal and continuous responses, where covariate effects on the continuous latent variables are modelled through a flexible semiparametric Gaussian regression model. We extend existing LVMs with the usual linear covariate effects by including nonparametric components for nonlinear effects of continuous covariates and interactions with other covariates as well as spatial effects. Full Bayesian modelling is based on penalized spline and Markov random field priors and is performed by computationally efficient Markov chain Monte Carlo (MCMC) methods. We apply our approach to a German social science survey which motivated our methodological development. We thank the editor and the referees for their constructive and helpful comments, leading to substantial improvements of a first version, and Sven Steinert for computational assistance. Partial financial support from the SFB 386 “Statistical Analysis of Discrete Structures” is also acknowledged.     

A cross-cultural investigation of the graphic differential

A new Graphic Differential (GD) suggested by French (1977) may be used as a language-free alternative to the Semantic Differential (Osgood, Suci, & Tannenbaum, 1957). The new GD (which is based on prior attempts by other writers) consists of 5 pictographic scales for each semantic dimension: Evaluation, Potency, and Activity. Since the GD employs pictograms instead of adjectives, it would be a suseful tool for cross-cultural research, given that the pictograms, although developed in the United States, are understood universally. In the present study, 46 American and 46 German subjects sorted the 15 graphic scales according to semantic similarity. Responses were summarized in similarity matrices, which were analyzed further by the methods of maximum spanning tree and hierarchical cluster analysis. American results show that the intended meaning of the scales could be understood. This strengthens the intracultural validity of the GD. In general, the German findings were similar. The German subjects, however, could not categorize all the scales as clearly as the Americans. The problematic scales could weaken the cross-cultural validity of the GD.This work was originally presented at the Fifth International Conference on Culture and Communication, Temple University, Philadelphia, March 26, 1983. I gratefully acknowledge the support of Dr. Christine Bachen and her teaching assistants from the Annenberg School of Communications at the University of Pennsylvania, Philadelphia, who provided for collection of the American data.     

Task-dependent evaluative processing of moral and emotional content during comprehension: An ERP study

Recently, we showed that when participants passively read about moral transgressions (e.g., adultery), they implicitly engage in the evaluative (good–bad) categorization of incoming information, as indicated by a larger event-related brain potential (ERP) positivity to immoral than to moral scenarios (Leuthold, Kunkel, Mackenzie, & Filik in Social, Cognitive, and Affective Neuroscience, 10, 1021–1029, 2015). Behavioral and neuroimaging studies indicated that explicit moral tasks prioritize the semantic-cognitive analysis of incoming information but that implicit tasks, as used in Leuthold et al. (Social, Cognitive, and Affective Neuroscience, 10, 1021–1029, 2015), favor their affective processing. Therefore, it is unclear whether an affective categorization process is also involved when participants perform explicit moral judgments. Thus, in two experiments, we used similarly constructed morality and emotion materials for which their moral and emotional content had to be inferred from the context. Target sentences from negative vs. neutral emotional scenarios and from moral vs. immoral scenarios were presented using rapid serial visual presentation. In Experiment 1, participants made moral judgments for moral materials and emotional judgments for emotion materials. Negative compared to neutral emotional scenarios elicited a larger posterior ERP positivity (LPP) about 200 ms after critical word onset, whereas immoral compared to moral scenarios elicited a larger anterior negativity (500–700 ms). In Experiment 2, where the same emotional judgment to both types of materials was required, a larger LPP was triggered for both types of materials. These results accord with the view that morality scenarios trigger a semantic-cognitive analysis when participants explicitly judge the moral content of incoming linguistic information but an affective evaluation when judging their emotional content.     

The influence of visual flow and perceptual load on locomotion speed

Visual flow is used to perceive and regulate movement speed during locomotion. We assessed the extent to which variation in flow from the ground plane, arising from static visual textures, influences locomotion speed under conditions of concurrent perceptual load. In two experiments, participants walked over a 12-m projected walkway that consisted of stripes that were oriented orthogonal to the walking direction. In the critical conditions, the frequency of the stripes increased or decreased. We observed small, but consistent effects on walking speed, so that participants were walking slower when the frequency increased compared to when the frequency decreased. This basic effect suggests that participants interpreted the change in visual flow in these conditions as at least partly due to a change in their own movement speed, and counteracted such a change by speeding up or slowing down. Critically, these effects were magnified under conditions of low perceptual load and a locus of attention near the ground plane. Our findings suggest that the contribution of vision in the control of ongoing locomotion is relatively fluid and dependent on ongoing perceptual (and perhaps more generally cognitive) task demands.