A neural predictor of cultural popularity

We use neuroimaging to predict cultural popularity — something that is popular in the broadest sense and appeals to a large number of individuals. Neuroeconomic research suggests that activity in reward-related regions of the brain, notably the orbitofrontal cortex and ventral striatum, is predictive of future purchasing decisions, but it is unknown whether the neural signals of a small group of individuals are predictive of the purchasing decisions of the population at large. For neuroimaging to be useful as a measure of widespread popularity, these neural responses would have to generalize to a much larger population that is not the direct subject of the brain imaging itself. Here, we test the possibility of using functional magnetic resonance imaging (fMRI) to predict the relative popularity of a common good: music. We used fMRI to measure the brain responses of a relatively small group of adolescents while listening to songs of largely unknown artists. As a measure of popularity, the sales of these songs were totaled for the three years following scanning, and brain responses were then correlated with these “future” earnings. Although subjective likability of the songs was not predictive of sales, activity within the ventral striatum was significantly correlated with the number of units sold. These results suggest that the neural responses to goods are not only predictive of purchase decisions for those individuals actually scanned, but such responses generalize to the population at large and may be used to predict cultural popularity.     

Negative triangles: simple geometric shapes convey emotional valence

It has been suggested that downward pointing triangles convey negative valence, perhaps because they mimic an underlying primitive feature present in negative facial expressions (Larson, Aronoff, and Stearns, 2007). Here, we test this proposition using a flanker interference paradigm in which participants indicated the valence of a central face target, presented between two adjacent distracters. Experiment 1 showed that, compared with face flankers, downward pointing triangles had little influence on responses to face targets. However, in Experiment 2, when attentional competition was increased between target and flankers, downward pointing triangles slowed responses to positively valenced face targets, and speeded them to negatively valenced targets, consistent with valence-based flanker compatibility effects. These findings provide converging evidence that simple geometric shapes may convey emotional valence.     

Young children overimitate in third-party contexts

The exhibition of actions that are causally unnecessary to the outcomes with which they are associated is a core feature of human cultural behavior. To enter into the world(s) of their cultural in-group, children must learn to assimilate such unnecessary actions into their own behavioral repertoire. Past research has established the habitual tendency of children to adopt the redundant actions of adults demonstrated directly to them. Here we document how young children will do so even when such actions are modeled to a third person regardless of whether children are presented with the test apparatus by the demonstrating, and assumedly expert, adult or by the observing, and assumedly naive, adult (Experiment 1), whether or not children had opportunity to discover how the apparatus works prior to modeling (Experiment 1), and whether or not children's attention was drawn to the demonstration while they were otherwise occupied (Experiment 2). These results emphasize human children's readiness to acquire behavior that is in keeping with what others do, regardless of the apparent efficiency of the actions employed, and in so doing to participate in cultural learning.     

Distinguishing different strategies of across-dimension attentional selection

Selective attention in multidimensional displays has usually been examined using search tasks requiring the detection of a single target. We examined the ability to perceive a spatial structure in multi-item subsets of a display that were defined either conjunctively or disjunctively. Observers saw two adjacent displays and indicated whether the to-be-selected items within the two displays matched in terms of their spatial structure (the identity of the corresponding items within these subsets was not relevant to the task). The observers in our study could readily perceive conjunctively defined subsets, but had great difficulty with disjunctively defined subsets. The results pose a challenge to the popular idea that attention is guided by a "priority map" that sums bottom-up and top-down factors, whereas they are directly predicted by Boolean map theory of visual attention.     

The perceptual span during foveally-demanding visual target localization

Foveally-induced processing load deteriorates target localization performance in vision-guided tasks. Here, participants searched for a target embedded among coded distractors. High processing load was effected by instructing some participants to use the coded distractors to guide their search for the target. Other participants (in the low processing load condition) were not apprised of the code. The experiment examined whether increased processing load alters the span of effective processing (i.e. perceptual span) by (a) reducing its size, (b) altering its shape, or (c) reducing its size and altering its shape. The results demonstrated a reduction in the size of the perceptual span, with no significant change to its shape. It is argued that when distractors are processed beyond simply rejecting them as non targets, the perceptual span shrinks with increasing processing load. The findings are discussed in contrast to a general interference theory that predicts a change in vision-guided performance without a shrinking of the perceptual span.     

A Review of Baum's Review of Conceptual Foundations of Radical Behaviorism

Baum expressed numerous concerns about my Conceptual Foundations of Radical Behaviorism in his review. If his review were an independent submission and I were an independent referee, I would recommend that his review be rejected and that he be encouraged to revise and resubmit, once he has studied the field a bit more and clarified for himself and journal readers several important matters. I outline two sets of concerns that he might usefully clarify in his revision: (a) the important contributions of B. F. Skinner to a book about radical behaviorism, and (b) the nature of private behavioral events. In particular, the methodological behaviorism inherent in Baum's position needs to be resolved.     

Phonological similarity effects in simple and complex span tasks

Three experiments were conducted to examine the effect of phonological similarity in simple and complex memory span tasks. In Experiment 1, participants performed either a simple or a complex span task, and the memoranda within lists were either phonologically similar or distinct. Phonologically similar lists consisted of words that rhymed.The simple span task was word span. There were two complex span tasks; one was the original reading span task, and the other was a variant of reading span in which all the sentences within a list were contextually related. The classic phonological similarity decrement was observed in word span. In contrast, phonological similarity facilitation was observed in both versions of reading span. This facilitation effect was further investigated in Experiment 2 using two new versions of reading span. In Experiment 2, the sentences in reading span were either short or long, and the memoranda were presented separately from, and were unrelated to, the sentences. Again, words within phonologically similar lists rhymed, and again, facilitation was observed. In Experiment 3, phonological similarity was operationalized in terms of feature overlap, rather than rhyme. The classic phonological similarity decrement was still observed in word span, but facilitation was not observed in complex span. The results suggest that phonological similarity, when operationalized using words that rhyme, serves as a list retrieval cue and that complex span tasks are more dependent on cue-driven memory retrieval mechanisms than are simple span tasks.     

Extending the simultaneous-sequential paradigm to measure perceptual capacity for features and words

In perception, divided attention refers to conditions in which multiple stimuli are relevant to an observer. To measure the effect of divided attention in terms of perceptual capacity, we introduce an extension of the simultaneous-sequential paradigm. The extension makes predictions for fixed-capacity models as well as for unlimited-capacity models. We apply this paradigm to two example tasks, contrast discrimination and word categorization, and find dramatically different effects of divided attention. Contrast discrimination has unlimited capacity, consistent with independent, parallel processing. Word categorization has a nearly fixed capacity, consistent with either serial processing or fixed-capacity, parallel processing. We argue that these measures of perceptual capacity rely on relatively few assumptions compared to most alternative measures.