The Effect of Music on Atmosphere and Purchase Intentions in a Cafeteria1

This exploratory study investigates the effect of music on the perceived characteristics of a commercial listening environment and on customers' purchase intentions therein. Three musical styles and also no music were played in a student cafeteria over the course of 4 days. Subjects' responses to a questionnaire indicated that different musical styles had different effects on the perceived characteristics of the cafeteria, and that classical music was associated with subjects being prepared to pay the most for food items on sale therein. There was also some indication that classical and pop music might have increased actual sales in the cafeteria, as compared with easy listening and silence. These results are discussed in terms of their implications for both commercial practice and our theoretical understanding of music and consumer behavior.     

Effect of aerobic exercise on negative affect, positive affect, stress, and depression.

Three groups of subjects, 15 Longer-term Exercisers, 14 Short-term Exercisers, and 18 Nonexercisers completed questionnaires designed to measure negative affect associated with thoughts, negative affect associated with day-to-day experiences, positive affect associated with thoughts, and positive affect associated with day-to-day experiences, depression, and stress. All the subjects also provided a rating of their over-all general stress. The Longer-term Exercisers reported more positive affect associated with their thoughts and day-to-day experiences than the Nonexercisers. There also was a trend for the Longer-term Exercisers to report less over-all stress than the Nonexercisers.