Odor Semantics and Visual Cues: What We Smell Impacts Where We Look,What We Remember,and What We Want to Buy

The current research uses eye‐tracking technology in a consumer context to explore the interactive effects of olfactory and visual cues on consumers' eye gaze patterns. We manipulate the semantic correspondence between pictorial objects depicted in print advertisements and odors smelled (or not) while looking at the ads. The results indicate that smelling a scent that shares learned semantic associations with an object in the advertisement diverts consumers' eye gazes to the semantically related object in the ad, with positive downstream effects on advertising recall and purchase intent. This is the first study we are aware of demonstrating multisensory integration of odors and pictures on consumer eye gaze patterns with clear implications for consumer choice. Copyright © 2015 John Wiley & Sons, Ltd.     

Proactive interference and cuing effects in short-term cued recall: Does foil context matter?

Tehan and Humphreys's (1995, 1996) short-term cued recall paradigm showed that recall in short-term memory is cue driven. In critical trials, the participants studied two blocks of four words each and were required to forget the first block while remembering the second block. A foil in the first block (e.g., orange) was related to a target (e.g., carrot) in the second block. Proactive interference (PI) was evident when a retrieval cue was used that subsumed the foil and the target (e.g., type of juice), but not when a cue was used that subsumed only the target (e.g., type of vegetable). Four experiments were performed to examine the extent to which contextual organization in the foil block would enhance or diminish the foil's efficacy in creating PI. A novel condition was included in which the words in the foil block were studied in a phonologically related context but the target was cued semantically, and vice versa with a semantic context and phonological cue. There were no differences in recall accuracy between conditions with and without contextual organization, but reliable increases in foil intrusions were observed when contextual organization was present. Contextual organization enhanced the foil, rather than diminished it, but the strengthened foil generated PI only when the cue subsumed the foil and the target and had no effect when the cue subsumed only the target. The results are consistent with a cue-driven retrieval interpretation of short-term recall.     

A COMPARISON OF NONCONTINGENT REINFORCEMENT AND SENSORY EXTINCTION AS TREATMENTS FOR SELF-INJURIOUS BEHAVIOR

We compared the effects of two treatments, noncontingent reinforcement (NCR) and sensory extinction (EXT), on the self-injurious behavior (SIB) exhibited by 3 individuals with developmental disabilities. Results of a functional analysis indicated that their SIB was not maintained by social reinforcement, as indicated by undifferentiated responding across assessment conditions or higher rates of responding in the alone condition. Prior to treatment, leisure probes were conducted to identify highly preferred items for use in the NCR condition, and equipment probes were conducted to identify devices that produced the greatest behavioral suppression for use in the EXT condition. Following baseline, treatment was implemented in a multiple baseline across subjects design, and the effects of NCR and EXT were compared in a multielement format. During NCR sessions, participants had continuous access to a highly preferred item. During EXT sessions, participants wore equipment (gloves or protective sleeves) that seemed to attenuate stimulation directly produced by their SIB, while still allowing the behavior to occur. Results indicated that both procedures were effective in reducing SIB, although NCR was associated with either more rapid or greater overall response suppression.     

Human visual short-term memory precision can be varied at will when the number of retained items is low

It has been debated whether human visual working memory is limited by the number of items or the precision with which they are represented. In the research reported here, we show that the precision of working memory can be flexibly and willfully controlled, but only if the number of retained items is low. Electroencephalographic recordings revealed that a neural marker for visual working memory (contralateral delay activity, or CDA) that is known to increase in amplitude with the number of retained items was also affected by the precision with which items were retained. However, willfully enhanced precision increased CDA amplitude only when the number of retained items was low. These results show that both the number and the (willfully controlled) precision of retained items constrain visual working memory: People can enhance the precision of their visual working memory, but only for a few items.     

Between Determinism and Indeterminism: The Freedom of Choice in Fichte's Das System Der Sittenlehre

This paper examines Fichte's conception of the freedom of choice in Das System der Sittenlehre of 1798 as a solution to the dilemma posed by determinism and indeterminism. It show that Fichte does not simply affirm an indifferent power of voluntary choice, but demonstrates how such a power might co‐exist with the measure of regularity and lawfulness we normally admit of human choices. Particular choices do not occur at random, but are based on general reasons. These reasons are in turn based on the extent to which we have freely reflected on our original drive. Thus our choices can be comprehended and predicted from the point of reflection from which we choose. This does not lead to the denial of the freedom of choice, but only to rethinking it in terms of the freedom of reflection: Though we cannot choose other than what we choose from the point of reflection we occupy, we can choose other than what we choose by raising or lowering ourselves through reflection to a higher or lower point of reflection.     

The Jerusalem of Jesus: space and Pentecostal-evangelical branding in Orlando’s Holy Land Experience and Eureka Spring’s Holy Land Tour

Jerusalem, Israel, holds a special place as a holy pilgrimage destination for devotees of Christianity and other religions, although travel to the holy sites of Jerusalem is costly and can be difficult for many. For evangelical Protestants (and especially Pentecostals), the significance of Jerusalem – as the place where Christ the Messiah lived and accomplished his works – can be mobilised and channelled (decentralised) by creating sites which participate in the spiritual ‘power’ of Jesus Christ. Spiritual ‘power’ in this sense is not dependent on recorded miracles or canonisation by a central religious authority, but in the creation of spaces which through various strategies effectively evoke for their Protestant consumers the ‘authenticity’ of Jesus’ Jerusalem, and thus the ‘power’ and ‘reality’ of Christ. This paper examines the spatial strategies and branding of two such sites, the Holy Land Experience (Orland, Florida) and the Holy Land Tour (Eureka Springs, Arkansas).     

Competition between noncontingent and contingent reinforcement schedules during response acquisition

We examined the extent to which noncontingent reinforcement (NCR), when used as treatment to reduce problem behavior, might interfere with differential reinforcement contingencies designed to strengthen alternative behavior. After conducting a functional analysis to identify the reinforcers maintaining 2 participants' self-injurious behavior (SIB), we delivered those reinforcers under dense NCR schedules. We delivered the same reinforcers concurrently under differential-reinforcement-of-alternative-behavior (DRA) contingencies in an attempt to strengthen replacement behaviors (mands). Results showed that the NCR plus DRA intervention was associated with a decrease in SIB but little or no increase in appropriate mands. In a subsequent phase, when the NCR schedule was thinned while the DRA schedule remained unchanged, SIB remained low and mands increased. These results suggest that dense NCR schedules may alter establishing operations that result in not only suppression of problem behavior but also interference with the acquisition of appropriate behavior. Thus, the strengthening of socially appropriate behaviors as replacements for problem behavior during NCR interventions might best be achieved if the NCR schedule is first thinned.     

Factor structure of the strong interest inventory with a Chinese high school sample

D. S. Goh and J. Yu (2001) translated the Strong Interest Inventory (SII; L. W. Harmon, J-I. Hansen, F. H. Borgen, & A. L. Hammer, 1994) into Chinese and identified a 6-factor structure of the new instrument that showed both similarities and differences with J. L. Holland's personality types (1966, 1985, 1997). The present study was undertaken to further investigate the construct validity of the SII-Chinese for a sample of 247 high school students in China. Confirmatory factor analyses did not find a good fit of the Goh and Yu (2001) model or the Holland hexagonal model to the present data. Exploratory factor analysis extracted a 3-factor solution accounting for 59.2% of the variance. The authors offer interpretations of the obtained factors and discuss implications for the use of the SII-Chinese as an assessment tool.     

Treatment of multiply controlled destructive behavior with food reinforcement

We evaluated the extent to which the positive reinforcement of communication would reduce multiply controlled destructive behavior in the absence of relevant extinction components. When edible reinforcement for appropriate communication and nonfood reinforcers for problem behavior were available simultaneously, responding was allocated almost exclusively toward the behavior that produced edible reinforcement.