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Double‐discount is an effective format for promoting purchase decisions. However, extant literature has overlooked how temporal order of discounts applied affects consumers’ purchase decisions. In this paper, we show that the sequence of discount magnitude (e.g., 10% followed by 40% vs. 40% followed by 10%) leads to biases in consumer judgment and influences the perceived appeal and purchase intention of the deal. We term this the double‐discount sequence effect. Using four experiments, we showed that double‐discount in an ascending sequence (e.g., taking 10% off, then an additional 40% off) is preferable over that in a descending sequence. We also found that discount application sequence—but not the presentation order—matters to consumers. Consumers anchor on the first discount they encounter and evaluate the second discount with respect to this first one. 相似文献
13.
This article presents the important, but overlooked, role that is played by grandparents in contemporary China as joint caregivers with parents in raising only children. Grounded on empirical data, collected through ethnographic and survey methods in urban China, the article identifies the ‘intergenerational parenting coalition’ as a culturally appropriate unit of analysis for understanding child rearing within the multigenerational family in China. The social forces that have given rise to the contemporary multigenerational family in China are reviewed. Qualitative analyses of four such families are used to illustrate the unique family dynamics and patterns of influence particular to the intergenerational parenting coalition. 相似文献
14.
We examined the influence of semantic similarity and proactive interference (PI) on the word length effect (WLE) in immediate
serial recall. Word length was manipulated by comparing memory for monosyllabic versus multisyllabic words. PI effects were
evaluated by manipulating semantic similarity in the to-be-remembered lists and examining its impact on the WLE’s magnitude
across eight-trial blocks. Words were sampled from a single semantic category across the entire block, from a single category
within the list, or from different categories. Robust WLEs were observed in single-category blocks and when words were from
different categories. However, when all the within-list words were from the same semantic category, the WLE was sharply attenuated.
Except for the within-list semantic similarity condition, there was a buildup in PI levels in the form of protrusion errors
across trials. However, the magnitude of the WLE did not increase with the PI buildup, suggesting that it was not affected
by PI across trials. 相似文献
15.
The author investigated voice context effects in recognition memory for words spoken by multiple talkers by comparing performance when studied words were repeated with same, different, or new voices at test. Hits and false alarms increased when words were tested with studied voices compared with unstudied voices. Discrimination increased only when the exact same voice was used. A trend toward conservatism in response bias was observed when test words switched to increasingly unfamiliar voices. Taken together, the overall findings suggest that the voice-specific attributes of individual talkers are preserved in long-term memory. Implications for the role of instance-specific matching and voice-specific familiarity processes and the nature of spoken-word representation are discussed. 相似文献
16.
Joshua Goh 《Journal of applied philosophy》2023,40(1):109-122
Does the relation of (actual) causation admit of degrees? Is it sensible to say, for example, that ‘as compared to his consuming the light beer, Clement's consuming the moonshine was more a cause of his becoming drunk’? Suppose the answer is ‘yes’. Suppose also that country A unjustifiably ignites a lethal war with country B, and you intuit that, while most combatants of A are liable to lethal counterattack, most non-combatants of A aren't similarly liable. Then, you might support your intuition by reasoning as follows. ‘Perhaps most non-combatants of A causally contribute to A's unjust, lethal war effort. However, unlike most combatants of A, their causal contributions are not of such a degree that makes them liable to lethal counterattack’. Such reasoning is rejected by Carolina Sartorio. This is due to the recent revealing of a certain puzzle, one which suggests to Sartorio that causation does not come in degrees. Now, one motivation for Sartorio's reaction to the aforementioned puzzle is her thought that we can, for the most part, ‘explain away’ the ‘illusion’ that causation comes in degrees. I will argue that Sartorio insufficiently supports her foregoing thought. Using Sartorio's resources, we cannot (largely) ‘explain away’ the widespread appearance that causation comes in degrees. 相似文献
17.
An evaluation of the properties of attention as reinforcement for destructive and appropriate behavior 总被引:1,自引:0,他引:1
Piazza CC Bowman LG Contrucci SA Delia MD Adelinis JD Goh HL 《Journal of applied behavior analysis》1999,32(4):437-449
The analogue functional analysis described by Iwata, Dorsey, Slifer, Bauman, and Richman (1982/1994) identifies broad classes of variables (e.g., positive reinforcement) that maintain destructive behavior (Fisher, Ninness, Piazza, & Owen-DeSchryver, 1996). However, it is likely that some types of stimuli may be more effective reinforcers than others. In the current investigation, we identified 2 participants whose destructive behavior was maintained by attention. We used concurrent schedules of reinforcement to evaluate how different types of attention affected both destructive and appropriate behavior. We showed that for 1 participant praise was not an effective reinforcer when verbal reprimands were available; however, praise was an effective reinforcer when verbal reprimands were unavailable. For the 2nd participant, we identified a type of attention that effectively competed with verbal reprimands as reinforcement. We then used the information obtained from the assessments to develop effective treatments to reduce destructive behavior and increase an alternative communicative response. 相似文献
18.
David S. Goh 《Journal of School Psychology》1977,15(3):207-218
A survey was conducted in spring of 1975 to elicit factual information concerning organizational characteristics and training emphases of the school psychology training programs in the United States and Canada. Ninety-nine training institutions responded. The result indicated a rapid growth of graduate education programs in school psychology in the past 10 years. Faculty shortage constituted a major problem in many training institutions. Overall, the school psychology programs placed strongest emphases on assessment, consultation, and other active intervention techniques in their training content. Significant differences in training emphases were found between doctoral and subdoctoral programs. 相似文献
19.
This article presents a multilevel approach that uncovers how day-to-day variations in workload influence life satisfaction by creating work–family conflict, as well as the role supportive supervisors play in influencing these daily relationships. In this experience-sampling study, 135 employees responded to 2 daily surveys (one at work and one at home) for 5 days and a one-time post-study survey. With a total of 810 surveys, hierarchical linear modeling revealed that employees' daily perceived workload positively predicted daily work–family conflict, which in turn negatively predicted daily life satisfaction. Importantly, we found support for a cross-level interaction where supervisor work–family specific support (measured once in the post-study survey) negatively moderated the relationship between daily workload and work–family conflict, attesting the importance of supervisory support in reducing daily interference between work and family. 相似文献
20.
We conducted a multicomponent assessment and treatment for 4 individuals who engaged in cigarette pica. During Phase 1, three stimulus preference assessments were conducted to identify (a) the reinforcing component of the cigarette, (b) potential alternative reinforcers that may be used during treatment, and (c) whether the alternative reinforcer would compete effectively with cigarettes. Results were successful in identifying the reinforcing component of the cigarette and suggested the feasibility of using alternative reinforcers during treatment to eliminate cigarette pica. During Phase 2, the effects of two treatment procedures were evaluated. Noncontingent reinforcement (NCR) with the alternative edible reinforcer reduced the pica of 2 of the participants, but effects were not maintained when the initial dense schedule of NCR was thinned. Subsequently, differential reinforcement of alternative behavior with the alternative edible reinforcer was effective in reducing pica for 3 participants. An evaluation of nine treatment procedures failed to identify an effective intervention for the remaining participant; consequently, preventive measures were designed to minimize occurrences of cigarette pica. 相似文献