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71.
Double‐discount is an effective format for promoting purchase decisions. However, extant literature has overlooked how temporal order of discounts applied affects consumers’ purchase decisions. In this paper, we show that the sequence of discount magnitude (e.g., 10% followed by 40% vs. 40% followed by 10%) leads to biases in consumer judgment and influences the perceived appeal and purchase intention of the deal. We term this the double‐discount sequence effect. Using four experiments, we showed that double‐discount in an ascending sequence (e.g., taking 10% off, then an additional 40% off) is preferable over that in a descending sequence. We also found that discount application sequence—but not the presentation order—matters to consumers. Consumers anchor on the first discount they encounter and evaluate the second discount with respect to this first one. 相似文献
72.
Moral foundations theory provides a framework for understanding the traditional liberal–conservative dichotomy in political factions. Typically, factions on the liberal side are more concerned with individualizing foundations—including care/harm and fairness/cheating—for the protection of individual rights and welfare whereas factions on the conservative side are concerned with both individualizing and binding foundations—including loyalty/betrayal, authority/subversion, and sanctity/degradation—for the maintenance of existing social ethics. Our research extended this framework to the analysis of Taiwanese political factions, which are not distributed conspicuously along the liberal–conservative line but instead on whether Taiwan should become a legally independent state or unify with the People's Republic of China (Mainland China). Our results indicate that despite the scarce use of the terms liberal or left and conservative or right in common communication, a liberal–conservative dimension underlies the Taiwanese political spectrum. Specifically, supporters of Taiwan independence exhibit liberal‐like moral concerns whereas supporters of China unification and the status quo demonstrate conservative‐like moral concerns. Moreover, indirect effects exist through moral foundations from political factions to stances on social issues; this is especially prevalent in the case of Taiwan independence camp's clear support for the legalization of same‐sex marriage, a stance resulting from anti‐authoritarian moral and political characteristics. 相似文献
73.
Anne Conway Wen-Jui Han Jeanne Brooks-Gunn Jane Waldfogel 《Journal of child and family studies》2017,26(8):2237-2251
Associations between first-year maternal employment and mother—and youth-reported externalizing behavior at age 15 were examined paying attention to potential mediating roles of home and child care environments by 36?months, effortful control at 54?months, and externalizing behavior at 54?months and middle childhood. We used data from the NICHD Study of Early Child Care and Youth Development (n?=?922 non-Hispanic White children) which is a prospective birth cohort study that followed children from birth to age 15. Full-time first-year maternal employment was associated with higher levels of externalizing behavior at age 15 through higher maternal depressive symptoms by 36?months, lower effortful control at 54?months, and higher externalizing behavior at 54?months and middle childhood. Part-time first-year maternal employment was not associated with higher externalizing behavior at age 15. 相似文献
74.
Suk Won Han 《Attention, perception & psychophysics》2017,79(3):726-737
Attention, the mechanism by which a subset of sensory inputs is prioritized over others, operates at multiple processing stages. Specifically, attention enhances weak sensory signal at the perceptual stage, while it serves to select appropriate responses or consolidate sensory representations into short-term memory at the central stage. This study investigated the independence and interaction between perceptual and central attention. To do so, I used a dual-task paradigm, pairing a four-alternative choice task with a visual search task. The results showed that central attention for response selection was engaged in perceptual processing for visual search when the number of search items increased, thereby increasing the demand for serial allocation of focal attention. By contrast, central attention and perceptual attention remained independent as far as the demand for serial shifting of focal attention remained constant; decreasing stimulus contrast or increasing the set size of a parallel search did not evoke the involvement of central attention in visual search. These results suggest that the nature of concurrent visual search process plays a crucial role in the functional interaction between two different types of attention. 相似文献
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77.
Michael Shengtao Wu Xiaodan Yan Chan Zhou Yiwen Chen Juan Li Zhuohong Zhu Xiangqin Shen Buxin Han 《欧洲人格杂志》2011,25(6):431-442
Previous research showed that in the individualistic culture, adults endorse the personal more than the general belief in a just world (PBJW vs. GBJW). Comparatively little is known about the prevalence character and adaptive functions of GBJW, especially in the collectivistic culture. We conducted three surveys among the Chinese adults and adolescents. We found that (1) Chinese adults and adolescents endorsed more GBJW than PBJW; (2) Adult survivors with high exposure to post‐earthquake trauma and adolescents in the poverty‐stricken area maintained high GBJW, with relatively lower PBJW. (3) GBJW predicted the psychological resilience in all the three samples independent of PBJW. The results imply that in contrast to populations from the individualistic culture, people from the collectivistic culture endorse a robust GBJW, which allows them to resiliently confront harsh realities. Copyright © 2010 John Wiley & Sons, Ltd. 相似文献
78.
Most models of response time (RT) in elementary cognitive tasks implicitly assume that the speed-accuracy trade-off is continuous: When payoffs or instructions gradually increase the level of speed stress, people are assumed to gradually sacrifice response accuracy in exchange for gradual increases in response speed. This trade-off presumably operates over the entire range from accurate but slow responding to fast but chance-level responding (i.e., guessing). In this article, we challenge the assumption of continuity and propose a phase transition model for RTs and accuracy. Analogous to the fast guess model (Ollman, 1966), our model postulates two modes of processing: a guess mode and a stimulus-controlled mode. From catastrophe theory, we derive two important predictions that allow us to test our model against the fast guess model and against the popular class of sequential sampling models. The first prediction--hysteresis in the transitions between guessing and stimulus-controlled behavior--was confirmed in an experiment that gradually changed the reward for speed versus accuracy. The second prediction--bimodal RT distributions--was confirmed in an experiment that required participants to respond in a way that is intermediate between guessing and accurate responding. 相似文献
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80.
This experiment compared the effects of exposure to masked phobic stimuli at a very brief stimulus-onset asynchrony on spider-phobic and non-phobic individuals. Participants were identified through a widely used questionnaire and a Behavioral Avoidance Test (BAT) with a live, caged tarantula to establish baseline levels of avoidance. One week later, they were individually administered one of two continuous series of masked images: spiders or flowers. Preliminary masking experiments showed that independent samples of participants from the same populations failed to recognize these stimuli. Participants in the main experiment reported ratings of subjective distress immediately before and after the exposure manipulation. Then they engaged in the BAT once again. Very brief exposure to images of spiders reduced phobic participants' avoidance of the tarantula. No effects were evidenced on subjective distress, or on non-phobic participants. Theoretical implications for the non-conscious basis of fear are discussed. 相似文献