Exploration in outbred mice covaries with general learning abilities irrespective of stress reactivity, emotionality, and physical attributes

Across multiple learning tasks (that place different sensory, motor, and information processing demands on the animals), we have found that the performance of mice is commonly regulated by a single factor ("general learning") that accounts for 30-40% of the variance across individuals and tasks. Furthermore, individuals' general learning abilities were highly correlated with their propensity to engage in exploration in an open field, a behavior that is potentially stress-inducing. This relationship between exploration in the open field and general learning abilities suggests the possibility that variations in stress sensitivity/responsivity or related emotional responses might directly influence individuals' general learning abilities. Here, the relationship of sensory/motor skills and stress sensitivity/emotionality to animals' general learning abilities were assessed. Outbred (CD-1) mice were tested in a battery of six learning tasks as well as 21 tests of exploratory behavior, sensory/motor function and fitness, emotionality, and stress reactivity. The performances of individual mice were correlated across six learning tasks, and the performance measures of all learning tasks loaded heavily on a single factor (principal component analysis), accounting for 32% of the variability between animals and tasks. Open field exploration and seven additional exploratory behaviors (including those exhibited in an elevated plus maze) also loaded heavily on this same factor, although general activity, sensory/motor responses, physical characteristics, and direct measures of fear did not. In a separate experiment, serum corticosterone levels of mice were elevated in response to a mild environmental stressor (confinement on an elevated platform). Stress-induced corticosterone levels were correlated with behavioral fear responses, but were unsystematically related to individuals' propensity for exploration. In total, these results suggest that although general learning abilities are strongly related to individuals' propensity for exploration, this relationship is not attributable to variations in sensory/motor function or the individuals' physiological or behavioral sensitivity to conditions that promote stress or fear.     

Object attention revisited: identifying mechanisms and boundary conditions

Multiple attributes of a visual array are often more efficiently processed when they are attributes of a single object than when they are attributes of different objects—a pattern reflecting the limitations of object attention. This study used psychophysical methods to evaluate the object attention limitations in the report of attributes (orientation and phase) computed early in visual analysis for spatially separated objects. These limitations had large effects on dual-object report thresholds when different judgments were required for the two objects (orientation for one object and phase for the other), but the effects were small or nonexistent when the same judgment was made about both objects. Judgment consistency reduced or eliminated the expression of object attention deficits. Thus, the deficits in dual-object report reflect both division of attention over objects and the calculation of independent reference or judgment operations. Dual-object deficits, when they occurred, were substantial in displays with external noise masks. Smaller effects were observed in clear displays, even when difficulty was equated by stimulus contrast. Thus, the primary consequence of object attention is the exclusion of external noise, or mask suppression, and enhancement of the stimulus in clear displays is a secondary consequence.     

Uniform connectedness and classical Gestalt principles of perceptual grouping.

We assessed whether uniform connectedness (UC; Palmer & Rock, 1994) operates prior to effects reflecting classical principles of grouping: proximity and similarity. In Experiments 1 and 2, reaction times to discriminate global letters (H vs. E), made up of small circles, were recorded. The small circles were respectively grouped by proximity, similarity of shapes, and by UC. The discrimination of stimuli grouped by similarity was slower than those grouped by proximity, and it was speeded up by the addition of UC. However, the discrimination of stimuli grouped by proximity was unaffected by connecting the local elements. In Experiment 3, similar results occurred in a task requiring discrimination of the orientation of grouped elements, except that the discrimination of stimuli grouped by UC was faster than that of those grouped by weak proximity. Experiment 4 further showed that subjects could respond to letters composed of discriminably separate local elements as fast as to those without separated local elements. The results suggest that grouping by similarity of shapes is perceived slower than grouping by UC, but grouping by proximity can be as fast and efficient as that by UC.     

Psychological Adjustment and Coping Styles of Urban African American High School Students

In a study of African American (n = 208) urban high school students, grade point average (GPA) and specific strategies for coping with day-to-day stressors were found to be significantly related to psychological adjustment. Students who had higher GPAs tended to use family members as a means of solving problems, minimized problems by the use of humor, and used relaxation activities less often were found to have the most positive psychological adjustment, as measured by the index score of the Affects Balance Scale (ABS). Reported negative affect was not found to be significantly influenced by coping style, whereas positive affect was.     

Inverse statistics and misperception of exponential growth

Exponential growth presented by numerical series or graphs is grossly underestimated by human subjects. This misperception was considerably lessened by presenting decreasing functions; this conclusion holds for both numeric and graphic stimuli. In the numerical conditions, about 25% of the subjects performed according to the statistical norm. In contrast with previous results, considerable individual differences with respect to sensitivity for rate of growth were observed. This finding was interpreted in terms of task difficulty: Extrapolation of ascending series is too difficult a task to be discriminative. Extrapolation of descending series is much easier, and may therefore better discriminate among subjects.     

Using humor to increase COVID-19 vaccination intention for the unvaccinated: The moderating role of trust in government

Since COVID-19 was declared a global pandemic, scholars and practitioners have put much effort into testing effective advertising strategies for COVID-19 vaccinations. Guided by humor theories, this study aimed to examine (1) the effect of humor on persuading COVID-19 vaccination and (2) the moderating role of trust in government for the unvaccinated population. Across two studies (college students and general adult populations), for lower trust in government individuals, through greater public service advertisement (PSA) processing depth and believability, there was a higher vaccination intention after the humor (non-humor) advertisement. For higher trust in government individuals, there was evidence that the vaccination intention was lowered after the humor (vs. non-humor) message through lowered PSA processing depth and believability. This study expands humor theory into testing COVID-19 vaccination messages while considering an individual psychological factor, trust in the government, that has emerged as an essential determinant to COVID-19 messaging. The contributions to COVID-19 vaccination advertising strategy and advertising to the unvaccinated population, in general, are discussed.     

An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach

This study investigates consumer switching behavior factors in platform businesses. This study reports a two-phase study of switching behavior. The first phase, Latent Dirichlet Allocation topic analysis, was conducted by collecting reviews and comments to find out consumers' potential switching behavior factors. The second phase was the interview with the consumer who did the switching behavior as to why they made the switching behavior. Besides, among the potential switching behavior factors, actual switching behavior factors were compared. It links quantitative and qualitative phases in exploratory sequential mixed methods design. The switching behavior factors were identified by applying the push-pull-mooring framework. The result of the study on music platforms' push effects is price perception, pull effects are promotion and algorithm recommendation, and mooring effects are payment convenience, switching cost, and reward. In Over-the-top (OTT), platforms' push effect is a lack of content, pull effects are promotion, WOM, and diversity of content, and mooring effects are content expectations, social networks, payment convenience, and convenience of watching. In e-commerce platforms' push effects are technical issues, delivery cost, and lack of trust, pull effects are service line extension, and convenience of use, mooring effects are reward, payment convenience, and convenience of access to my data. This work contributes to the growing body of studies investigating the switching behavior factor in each platform business. Also, the study makes recommendations to aid platform marketing managers in understanding the impact of push-pull-mooring variables.     

The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source

Targeted digital advertising (TDA) is immensely popular among marketing practitioners; investigating its effects is increasingly becoming a subject of academic research. Brands can push advertisements of the same product from different sources to consumers in a targeted manner; however, the differences in the impact on consumers of TDA with different content sources are surprisingly understudied. Therefore, this study analyzes the consumers' purchase intentions in the context of TDA with different content sources (stars vs. bloggers vs. top e-commerce streamers), and the perceived differences between consumers with different thinking styles. Through two experimental studies, this study finds that TDA with top e-commerce streamers' recommendation source can better improve consumers' purchase intentions more than TDA with a star endorsement and TDA with a blogger evaluation. For consumers who prefer the rational thinking style, TDA with a star endorsement and TDA with top e-commerce streamers recommendation can be better; For consumers who prefer the empirical thinking style, TDA recommended by bloggers and TDA with top e-commerce streamers recommendation can be better. Furthermore, this study finds that consumers' mental simulation and perceived usefulness can mediate the relationships described above, and that the two play a chain mediation role. The findings contribute to the precision marketing literature by enriching the understanding of the psychological mechanism underlying consumers' perceptions of and decision factors toward the TDA.     

Temperament and behaviour problems in children: A multilevel analysis of cross-cultural differences

Early temperament attributes have been linked to emerging behaviour problems and significant long-term consequences; however, these relations are rarely examined cross-culturally. The present study addresses this gap, employing multilevel modelling to explain within- and between-culture variances with respect to temperament predicting a spectrum of behaviour problems across 14 nations from the Joint Effort Toddler Temperament Consortium (JETTC). A total of 865 children between 17 and 40 months, with approximately equal age distribution across this developmental period and about equivalent representation of genders, were recruited from 14 nations. Greater negative emotionality was associated with more internalizing problems, whereas higher surgency and effortful control predicted fewer internalizing difficulties. Controlling for age and gender, temperament explained significant within- and between-culture variances in internalizing and externalizing problems (at the broad-band and fine-grained levels), as well as sleep problems. For internalizing difficulties, temperament accounted for more between-culture variance. In contrast, for externalizing difficulties, temperament accounted more for how individuals within the same culture differed from their same-culture counterparts. The within-culture findings suggest universal patterns of temperament-problem relations, informing cultural adaptation of interventions; between-culture findings enhance understanding of the implications of the cultural niche for normative behaviour and adjustment.