Ethical Issues in Neuromarketing: “I Consume,Therefore I am!”

Neuromarketing is a recent interdisciplinary field which crosses traditional boundaries between neuroscience, neuroeconomics and marketing research. Since this nascent field is primarily concerned with improving marketing strategies and promoting sales, there has been an increasing public aversion and protest against it. These protests can be exemplified by the reactions observed lately in Baylor School of Medicine and Emory University in the United States. The most recent attempt to stop ongoing neuromarketing research in France is also remarkable. The pertaining ethical issues have been continuously attracting much attention, especially since the number of neuromarketing companies has exceeded 300 world-wide. This paper begins with a brief introduction to the field of neurotechnology by presenting its current capabilities and limitations. Then, it will focus on the ethical issues and debates most related with the recent applications of this technology. The French Parliament’s revision of rules on bioethics in 2004 has an exemplary role in our discussion. The proposal by Murphy et al. (2008) has attracted attention to the necessity of ethical codes structuring this field. A code has recently been declared by the Neuromarketing Science and Business Association. In this paper, it is argued that these technologies should be sufficiently discussed in public spheres and its use on humans should be fully carried out according to the ethical principles and legal regulations designed in line with human rights and human dignity. There is an urgent need in the interdisciplinary scientific bodies like ethics committees monitoring the research regarding the scientific and ethical values of nonmaleficence, beneficence, autonomy, confidentiality, right to privacy and protection of vulnerable groups.     

Impact of Self-Orientations and Work-Context–Related Variables on the Well-Being of Public- and Private-Sector Turkish Employees

The authors (a) explored the impact of individual differences in self-orientations (i.e., relatedness and individuation) of 383 Turkish public- and private-sector employees on their basic need satisfaction at work and their well-being (i.e., life satisfaction and psychological well-being); (b) considered differences in perceived autonomy- and relatedness-supportiveness of the work contexts; and (c) tested a model in which the relationship between self-orientations and well-being is partially mediated by the perceived supportiveness of the work context and the need satisfaction of employees at work, using structural equation modeling. Results suggest that self-orientations of employees predict their well-being both directly and indirectly through the mediation of perceived supportiveness and need satisfaction provided by the work context, which seem to vary according to sector type.     

Cross‐group friendships and outgroup attitudes among Turkish–Kurdish ethnic groups: does perceived interethnic conflict moderate the friendship‐attitude link?

We investigated associations between cross‐group friendships, perceived interethnic conflict, and outgroup attitudes in the context of intractable Turkish–Kurdish conflict in Turkey. Measures of cross‐group friendship quantity, perceived conflict, outgroup attitudes, multiculturalism, and outgroup responsibility for conflict were completed by Turkish (N = 320) and Kurdish (N = 153) participants (M_age = 21, 156 males, 317 females). Both cross‐group friendships and perceived conflict were related to outcome variables. While cross‐group friendships were beneficial for both groups’ outgroup attitudes when perceived conflict was lower; when perceived conflict level was higher, positive associations between friendships and attitudes became non‐significant for the Turkish group and negative for the Kurdish group. Implications of the findings for the intergroup contact theory have been discussed.     

Event-Related Potential Correlates of Attention to Mediated Message Processing

The aim of this article is to find neural correlates of attention allocated to processing mediated messages. Event-related potentials (ERPs) for auditory distractors were recorded while subjects were engaged in watching a movie telling a short story (audio-video condition) or listening to a radio program describing the same events (audio condition). The amplitudes of the N1 and P3a components for distractors were larger in the audio than in the audio-video condition. The results indicate a stronger orienting response to auditory distractors when listening to the radio than when listening to and watching television. It confirmed predictions of the limited capacity model of motivated mediated message processing (LC4MP), which assumes that the less complex the encoded message, the more attentional resources are left for additional tasks. The largest amplitude of the P3a was observed during the first stage of encoding the message compared to the next stages. P3a amplitude to repeated auditory distractors seems to be a strong indicator of habituation. Results are discussed in the context of LC4MP and perceptual load theory of attention.     

Cultural Values and Volunteering: A Cross-cultural Comparison of Students�� Motivation to Volunteer in 13 Countries

Voluntary participation is connected to cultural, political, religious and social contexts. Social and societal factors can provide opportunities, expectations and requirements for voluntary activity, as well as influence the values and norms promoting this. These contexts are especially central in the case of voluntary participation among students as they are often responding to the societal demands for building a career and qualifying for future assignments and/or government requirements for completing community service. This article questions how cultural values affect attitudes towards volunteerism, using data from an empirical research project on student volunteering activity in 13 countries in North America, Europe, the Middle East, and the Asia Pacific region. The findings indicate that there are differences in motivation between countries which represent different cultural values. This article sets these findings in context by comparing structural and cultural factors which may influence volunteerism within each country.     

Do Threatening Messages Change Intentions to Give Up Tobacco Smoking? The Role of Argument Framing and Pictures of a Healthy Mouth Versus an Unhealthy Mouth1

Do preventive‐behavior framing and outcomes of action framing moderate behavioral intention to stop smoking when health messages are illustrated by pictures? We manipulated arguments about preventive action (presence or absence), as well as arguments about the outcome of action (gain or loss), and the pictures that illustrated outcome action (healthy or unhealthy mouths). Behavioral intention was higher when pictures of unhealthy mouths were presented, regardless of framing, and when pictures of healthy mouths illustrated the presence of preventive action. Applications of this study on tobacco risk health campaigns based on text and pictures are discussed.     

Impact of self-orientations and work-context-related variables on the well-being of public- and private-sector Turkish employees

The authors (a) explored the impact of individual differences in self-orientations (i.e., relatedness and individuation) of 383 Turkish public- and private-sector employees on their basic need satisfaction at work and their well-being (i.e., life satisfaction and psychological well-being); (b) considered differences in perceived autonomy- and relatedness-supportiveness of the work contexts; and (c) tested a model in which the relationship between self-orientations and well-being is partially mediated by the perceived supportiveness of the work context and the need satisfaction of employees at work, using structural equation modeling. Results suggest that self-orientations of employees predict their well-being both directly and indirectly through the mediation of perceived supportiveness and need satisfaction provided by the work context, which seem to vary according to sector type.     

Investigating the Role of the Big Five on the Social Loafing of Information Technology Workers1

The main purpose of the study was to investigate the role of Big Five personality dimensions (Extraversion, Conscientiousness, Openness to Experience, Neuroticism, and Agreeableness) on social loafing (SL) in a field setting. Data were gathered from both employees and their supervisors working in three leading software companies in Ankara, Turkey. The study was conducted in two phases. In the pilot study, SL and perceived coworker SL scales were developed. The task visibility scale was adapted to Turkish. The internal consistency reliabilities of the scales were tested using a pilot study with a sample of employees. In the main study, hypotheses were tested by gathering data from 156 participants and their 33 supervisors. Results supported only the two hypotheses proposing positive relations between extraversion and SL and between neuroticism and SL. The results are discussed along with practical implications, limitations of the study, and future directions.