Reducing STD/HIV Stigmatizing Attitudes Through Community Popular Opinion Leaders in Chinese Markets

Reducing STDs and HIV/AIDS incidence requires campaigns designed to change knowledge, attitudes, and practices of risky sexual behavior. In China, a significant obstacle to such changes is the stigma associated with these diseases. Thus 1 campaign intervention strategy is to train credible community leaders to discuss these issues in everyday social venues. This study tested the effectiveness of such an approach on reducing HIV/AIDS stigma, across 2 years, from a sample of over 4,500 market vendors, in 3 conditions. Results showed an increasing growth in market communication about intervention messages, and concomitant declines in stigmatizing attitudes, across time, with the greatest changes in community popular opinion leaders, significant changes in intervention nonopinion leaders, and little change in the control markets.     

Age-dependent winner–loser effects in a mangrove rivulus fish,Kryptolebias marmoratus

Animal Cognition - The outcomes of recent fights can provide individuals information about their relative fighting ability and affect their contest decisions (winner–loser effects). Most...     

Fragile promise: The role of justification in promise-breaking

People who consider themselves moral sometimes use self-serving justifications to rationalize their selfish behaviours. Previous studies have tested the role of ambiguity in justifying wrongdoings, but it remains unclear whether ambiguity also plays a role in justifying promise-breaking behaviour and whether heterogeneity exists. To investigate justification in promise-breaking, we introduced a new experimental paradigm called the card-guessing task and used hierarchical cluster analysis to classify participants based on their promise-breaking decisions in unambiguous and ambiguous conditions. Experiment 1 revealed three clusters of solutions: Cluster 1 always kept their promises (i.e., keepers); Cluster 2 only exploited the vague promises and broke their promises in the ambiguous condition (i.e., intermediates); Cluster 3 tended to take advantage of vague promises and broke their promises irrespective of ambiguity (i.e., breakers). Experiment 2 confirmed that participants in the three clusters differed in their norm-abiding preferences and social value orientations. Keepers were more altruistic and had a stronger sense of norm compliance than intermediates and breakers. In conclusion, our study demonstrates that self-serving justifications were more likely to be employed by people who are moderately sensitive to deviation from social norms, which has implications for strategic interventions and policy formulation concerning unethical behaviour.     

Do maximizing consumers engage more in conspicuous consumption?

While much of the previous research has examined the influence of consumers' social and economic states on conspicuous consumption, little attention has been paid to the potential role that consumers' decision-making tendency plays. This study investigates whether, how, and when maximizing, as a type of decision-making tendency (both dispositional and situationally primed), influences subsequent decisions regarding conspicuous consumption. Four studies were conducted, revealing that maximizing consumers are more likely to engage in conspicuous consumption than non-maximizing consumers (Studies 1 and 2). The need for status serves as the underlying mechanism behind this behavior (Study 3). In addition, the observed effect holds only when the situation is public but disappears when it is private (Study 4). As one of the first investigations into the effect that maximizing has on a type of consumption, these findings offer valuable contributions to both theory and practice.     

The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries

Creativity and ethics are two topics that are extremely important to business managers and researchers. However, only limited research has examined their relationship and has shown contradictory results: the effect of creativity on unethical behavior proves to be sometimes positive, sometimes negative. In this vein, building on social cognitive theory, we examine whether this relationship depends on a macroeconomic factor – endemic corruption – as a boundary condition. We further consider the mechanism through which creativity can lead to unethical behavior and focus on the role of subjective well-being. We collect data from 1463 individuals in two high-corruption and emerging countries, Brazil and China, and two low-corruption and developed countries, France and the United States. Based on a multi-level (or hierarchical) analysis, our results show that, in high-corruption countries, creativity is negatively related to unethical behaviors. Conversely, in low-corruption countries, the relationship is positive and mediated by subjective well-being.     

Chinese child unsociability,maternal maladaptive parenting,and peer exclusion among preschoolers: A cross-lagged model

Previous research has consistently found that unsociability is linked to adjustment difficulties in Chinese children. However, far less attention has been paid to how parents and peers react when confronted with unsociable children. In this study, we explored the longitudinal linkages among Chinese preschoolers' unsociability, maladaptive parenting, and peer exclusion. Participants were mothers and teachers of N = 391 (M_age = 4.4 years, SD = 0.91 years; 54.5% boys) preschoolers attending eight kindergartens in Shanghai, People's Republic of China, followed over 8 months. Multi-source assessments were employed. Mothers rated children's unsociability and their maladaptive (physical hostility, verbal hostility, punishment) parenting practices, and teachers rated children's peer exclusion at each time point. Our results indicated that child unsociability contributed to later increases in both maladaptive parenting and peer exclusion. However, maladaptive parenting and peer exclusion could not predict later increases in unsociability. Results are discussed in terms of the implications of unsociability among Chinese children.