Women's responses to stereotypical media portrayals: An fMRI study of sexualized and domestic images of women

Women tend to be portrayed in a sexualized or domestic manner in mainstream advertising; importantly this trend holds not only for ads targeting men but also for those targeting women themselves. Such a focus on sexualized portrayals in particular may not seem strategic given a wealth of evidence suggesting that women evaluate these portrayals quite negatively. Consumer attitudes toward domestic portrayals are more mixed but, unsurprisingly, vary according to how much a woman identifies as traditional. If female consumers do not evaluate these common portrayals positively, why might they persist? Past work suggests a disconnect between reported attitudes toward general visual sexual stimuli and physiological and neural responses; therefore, it is plausible that neural responses to stereotypical female portrayals in advertising may be at odds with reported attitudes and may have a bigger impact on consumer behavior. The current study exposed women to sexualized, domestic, and control images in a functional magnetic resonance imaging scanner as an initial test of this idea. We found that participants reported liking both domestic and control images more than sexualized images. In contrast, they showed more activity in regions associated with reward and arousal (ventral striatum and amygdala, respectively) while viewing sexualized images relative to both control and domestic images. Surprisingly, ventral striatum response to sexualized ads was stronger for women who endorsed traditional attitudes than those who reported less traditional attitudes. These results suggest that despite reporting negative attitudes toward sexualized portrayals, women may in fact have a favorable response to these images. Copyright © 2017 John Wiley & Sons, Ltd.     

Creating ‘Local Publics’: Responsibility and Involvement in Decision-Making on Technologies with Local Impacts

Science and Engineering Ethics - This paper makes a conceptual inquiry into the notion of ‘publics’, and forwards an understanding of this notion that allows more responsible forms of...     

Measurement of Ability in Adaptive Learning and Assessment Systems when Learners Use On-Demand Hints

Adaptive learning and assessment systems support learners in acquiring knowledge and skills in a particular domain. The learners’ progress is monitored through them solving items matching their level and aiming at specific learning goals. Scaffolding and providing learners with hints are powerful tools in helping the learning process. One way of introducing hints is to make hint use the choice of the student. When the learner is certain of their response, they answer without hints, but if the learner is not certain or does not know how to approach the item they can request a hint. We develop measurement models for applications where such on-demand hints are available. Such models take into account that hint use may be informative of ability, but at the same time may be influenced by other individual characteristics. Two modeling strategies are considered: (1) The measurement model is based on a scoring rule for ability which includes both response accuracy and hint use. (2) The choice to use hints and response accuracy conditional on this choice are modeled jointly using Item Response Tree models. The properties of different models and their implications are discussed. An application to data from Duolingo, an adaptive language learning system, is presented. Here, the best model is the scoring-rule-based model with full credit for correct responses without hints, partial credit for correct responses with hints, and no credit for all incorrect responses. The second dimension in the model accounts for the individual differences in the tendency to use hints.     

Dynamic estimation in the extended marginal Rasch model with an application to mathematical computer-adaptive practice

We introduce a general response model that allows for several simple restrictions, resulting in other models such as the extended Rasch model. For the extended Rasch model, a dynamic Bayesian estimation procedure is provided, which is able to deal with data sets that change over time, and possibly include many missing values. To ensure comparability over time, a data augmentation method is used, which provides an augmented person-by-item data matrix and reproduces the sufficient statistics of the complete data matrix. Hence, longitudinal comparisons can be easily made based on simple summaries, such as proportion correct, sum score, etc. As an illustration of the method, an example is provided using data from a computer-adaptive practice mathematical environment.     

Perception,Memory, and Duration: The Binding Problem and the Synthesis of the Past

Theories of perception and of memory are closely allied. The binding problem (which considers how bits of perception are reassembled by the brain) leads to neurophysiological subjectivism. This could be outflanked by arguing with Bergson that perceiving consciousness is out in the world. Thus the brain would bind only behavioral “maps.” In turn, consciousness would retain our personal pasts. Such personal (episodic) memories both help us to recognize present objects and to perform creative acts. Memory, although retentive, is also creative. This is important in rethinking biological and evolutionary memory.     

The contribution of imaging genetics to the development of predictive markers for addictions

A key challenge for intervention and prevention of addictions is the identification of genetic, neurobiological and cognitive risk profiles that can predict which adolescents are at risk for addiction. Abnormalities in reinforcement behaviour have been linked to addiction vulnerability and imaging genetic studies have begun to elucidate the mechanisms by which genetic and environmental factors influence brain function underlying individual variability in reinforcement behaviour. Most studies have examined associations between a few well-characterised candidate polymorphisms and task-related brain activation differences in individual regions of interest. Here we propose that integrating the imaging genetic strategy with biological network approaches and longitudinal adolescent designs in large multi-centre samples may offer promising opportunities to identify risk markers for early diagnosis, progression and prediction of addictions.     

Personality and perceptions of harmful and harmless TV violence

A study was carried out to examine viewers' perceptions of violent TV portrayals characterized by different degrees of observable harm to victims and by different programme settings. These perceptions were also related to viewers' personality scores on the EPQ. A panel of 40 individuals rated 18 brief TV scenes depicting violence in American crime-detective or science-fiction settings which resulted in fatal or non-fatal injury, or no observable harm to victims. Results showed that harmful violence was rated as significantly more serious than harmless violence in American crime-detective settings, but that the perceived consequences of violence were less salient discriminating attributes of content in science-fiction settings. There were also individual differences in ratings in that older people and lower P scores tended to perceive harmful violence as more violent, frightening and likely to disturb others than were younger people with higher P scores.     

Teacher escape,avoidance, and countercontrol behaviors: Potential resoponses to disruptive and aggressive behaviors of students with severe behavior disorders

We develop hypothese based on the research literature regarding behavioral responses to aversive stimuli. Specifically, escape, avoidance, and countercontrol responses are presented as teacher behaviors which may occur in the presence of disruptive and aggressive behaviors (aversive stimuli) which, in part, characterize many students with severe behavior disorders (SBD). The potential for teacher escape, avoidance, and countercontrol responses to the detrimental for both teachers and students is presented, as well as suggestions for addressing aversive behaviors of students in ways to reduce the potential detrimental impact.