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91.
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation 下载免费PDF全文
This research investigates the effects of affect and cognition in consumers' information processing of branded content on Facebook pages. A model was suggested to delve into the elaboration process leading to consumer attitude formation. A 2 (purchase‐decision involvement: low versus high) × 2 (product categories: hedonic versus utilitarian) × 2 (sources of Facebook posts: brand posts versus consumer posts) between‐subjects experiment was conducted online. The validated model demonstrates the main effects that affective elaboration significantly supersedes cognitive elaboration in forming attitudes toward the posts and attitudes toward the brand. Post hoc analyses show further evidence of the interaction effects that affective elaboration is the dominant influencer when consumers process brand‐related information in Facebook posts across situations. Theoretical implications for future research and managerial suggestions for social media marketing are discussed. Copyright © 2015 John Wiley & Sons, Ltd. 相似文献
92.
This study investigated the effect of different types of distractions related to use of a hands-free phone on driving performance. The study used three types of verbal distractors: casual conversation, simple arithmetic number guessing, and number adding, in the phone conversation. 12 adults were instructed to follow a lead vehicle on a closed-course highway in a fixed-based driving simulator. The results showed that use of a hands-free cellular phone involving verbal and cognitive distractions impaired driving performance and skill. Types of distraction produced significantly different effects on several dependent variables: the driving speed, headway (distance between the lead car and the manipulated car), brake reaction time, and number of collisions with the lead car. In general, the higher the cognitive load involved in the dialogue, the worse the driving performance. 相似文献
93.
This paper carries out an intensive study of Heidegger's famous reflection on the word dao and of his citations from the Daodejing, with the purpose of elucidating his complex relation with Daoist thinking. First I examine whether dao could be said to be a guideword for Heidegger's path of thinking. Then I discuss Heidegger's citations, in six places of his writings, from five chapters of the Daodejing, by situating them in the immediate textual context as well as against the broad background of the fundamental presuppositions and orientations of Heidegger and Laozi's thinking. My examination of Heidegger's citations from the Daodejing has for the first time gathered together all the relevant materials discovered so far. 相似文献
94.
Chin-Wei Chang Hung-Yi Hsiao Chieh-Hsin Tang Ying-Ji Chuang Ching-Yuan Lin 《Journal of psycholinguistic research》2010,39(1):21-33
The current study applies semantic differential to explore the semantic perception of emergency signs, in an attempt to analyze
the meanings of emergency signs in regard to the psychological exigencies of the general public. The results indicate that
problems concerning recognition accuracy have been observed, but also that the evaluation of the semantic meaning of the signs
is positive. However, a number of emotional factors also emerge, indicating that if improvements should be made to the existing
emergency signs, it would better facilitate evacuation in the event of an emergency. As for the design guidelines, the emergency
signs should be readily recognizable and have a single meaning. Multiple symbolic meanings should be eliminated. Concrete
design guidelines include: (a) safety movement, (b) clarity, and (c) safety. To avoid confusion in sign recognition, in addition
to the improvements made based on the abovementioned guidelines, educational promotional activities carried out by the government
would also prove very beneficial. 相似文献
95.
Confucians emphasizes and values morality, hence observers tended to regard moralities as politics so that the independent
politics in the Confucian tradition has become implicit. Through a perusal of the Analects of Confucius, we can find that ethics and politics were separated from and independent of each other to Confucius, the primitive Confucian:
he did not substitute ethics for politics.
__________
Translated from Nanjing Shifan Daxue Wenxueyuan Xuebao 南京师范大学文学院学报 (Journal of School of Chinese at Nanjing Normal University) by Huang Deyuan 相似文献
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人是一种承担着有死性的存在物,一切从人出发并为了人的事业都必须在"人固有一死"的背景中进行。首先阐述了死亡对于医学的背景意义:死亡是人类面临的客观的、必要的限制,关于死亡的立场对于医学具有源始性与优先性,最后从三个方面揭示了当代医学对于死亡的立场:遗忘。 相似文献
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The purpose of this study was to develop a “Scale for Evaluating Creative Culinary Products” based on the nature of these products. We adopted the Consensual Assessment Technique (CAT) to establish the credibility of the scale. The scale comprises 8 categories: professional technique; aroma, taste, and texture; color; modeling and arrangement; garnish; dishware; handling of ingredients; and overall assessment. There are 34 assessment criteria for these 8 categories. Nine culinary experts were invited to evaluate, by means of these criteria, the products of 28 college students studying Chinese cuisine. The degree of interjudge reliability was .98, and the correlation between each criterion and the total scale was between .578 and .856. Through confirmatory factor analysis, the scale was demonstrated to possess a high degree of validity. 相似文献