Peacocks, Picasso, and parental investment: The effects of romantic motives on creativity

Four experiments explored the effects of mating motivation on creativity. Even without other incentives to be creative, romantic motives enhanced creativity on subjective and objective measures. For men, any cue designed to activate a short-term or a long-term mating goal increased creative displays; however, women displayed more creativity only when primed to attract a high-quality long-term mate. These creative boosts were unrelated to increased effort on creative tasks or to changes in mood or arousal. Furthermore, results were unaffected by the application of monetary incentives for creativity. These findings align with the view that creative displays in both sexes may be linked to sexual selection, qualified by unique exigencies of human parental investment.     

Goal-Driven Cognition and Functional Behavior: The Fundamental-Motives Framework

Fundamental motives have direct implications for evolutionary fitness and orchestrate attention, memory, and social inference in functionally specific ways. Motivational states linked to self-protection and mating offer illustrative examples. When self-protective motives are aroused, people show enhanced attention to, and memory for, angry male strangers; they also perceive out-group members as especially dangerous. In contrast, when mating motives are aroused, men show enhanced attention to and memory for attractive members of the opposite sex; mating motives also lead men (but not women) to perceive sexual arousal in attractive members of the opposite sex. There are further functionally specific consequences for social behavior. For example, self-protective motives increase conformity among both men and women, whereas mating motives lead men (but not women) to engage in anticonformist behavior. Other motivational systems trigger different adaptive patterns of cognitive and behavioral responses. This body of research illustrates the highly specific consequences of fitness-relevant motivational states for cognition and behavior, and highlights the value of studying human motivation and cognition within an evolutionary framework.     

Blatant benevolence and conspicuous consumption: when romantic motives elicit strategic costly signals

Conspicuous displays of consumption and benevolence might serve as "costly signals" of desirable mate qualities. If so, they should vary strategically with manipulations of mating-related motives. The authors examined this possibility in 4 experiments. Inducing mating goals in men increased their willingness to spend on conspicuous luxuries but not on basic necessities. In women, mating goals boosted public--but not private--helping. Although mating motivation did not generally inspire helping in men, it did induce more helpfulness in contexts in which they could display heroism or dominance. Conversely, although mating motivation did not lead women to conspicuously consume, it did lead women to spend more publicly on helpful causes. Overall, romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework.     

Evolution, stress, and sensitive periods: the influence of unpredictability in early versus late childhood on sex and risky behavior

According to a recent evolutionary life history model of development proposed by Ellis, Figueredo, Brumbach, and Schlomer (2009), growing up in harsh versus unpredictable environments should have unique effects on life history strategies in adulthood. Using data from the Minnesota Longitudinal Study of Risk and Adaptation, we tested how harshness and unpredictability experienced in early childhood (age 0-5) versus in later childhood (age 6-16) uniquely predicted sexual and risky behavior at age 23. Findings showed that the strongest predictor of both sexual and risky behavior was an unpredictable environment between ages 0 and 5. Individuals exposed to more unpredictable, rapidly changing environments during the first 5 years of life displayed a faster life history strategy at age 23 by having more sexual partners, engaging in more aggressive and delinquent behaviors, and being more likely to be associated with criminal activities. In contrast, exposure to either harsh environments or experiencing unpredictability in later childhood (age 6-16) was, for the most part, not significantly related to these outcomes at age 23. Viewed together, these findings show that unpredictable rather than merely harsh childhood environments exert unique effects on risky behavior later in life consistent with a faster life history strategy. The findings also suggest that there is a developmentally sensitive period for assessing environmental unpredictability during the first 5 years of life.     

Fundamental motives: How evolutionary needs influence consumer behavior

Can we better understand modern consumer behavior by examining its links to our ancestral past? We consider the underlying motives for consumption and choice from an evolutionary perspective. We review evidence that deep-seated evolutionary motives continue to influence much modern behavior, albeit not always in obvious or conscious ways. These fundamental motives include: (1) evading physical harm, (2) avoiding disease, (3) making friends, (4) attaining status, (5) acquiring a mate, (6) keeping a mate, and (7) caring for family. We discuss how, why, and when these motives influence behavior, highlighting that many consumer choices ultimately function to help fulfill one or more of these evolutionary needs. An important implication of this framework is that a person's preferences, behaviors, and decision processes change in predictable ways depending on which fundamental motive is currently active. We discuss how consideration of evolutionary motives provides fertile ground for future consumer research, while also helping build bridges between consumer behavior, evolutionary biology, and other social sciences.     

They all look the same to me (unless they're angry): from out-group homogeneity to out-group heterogeneity

People often find it more difficult to distinguish ethnic out-group members compared with ethnic in-group members. A functional approach to social cognition suggests that this bias may be eliminated when out-group members display threatening facial expressions. In the present study, 192 White participants viewed Black and White faces displaying either neutral or angry expressions and later attempted to identify previously seen faces. Recognition accuracy for neutral faces showed the out-group homogeneity bias, but this bias was entirely eliminated for angry Black faces. Indeed, when participants' cognitive processing capacity was constrained, recognition accuracy was greater for angry Black faces than for angry White faces, demonstrating an out-group heterogeneity bias.     

Resistance to Deficient Organizational Authority: The Impact of Culture and Connectedness in the Workplace

In 2 countries differing on individualistic–collectivistic orientation, we investigated resistance to a request made by a manager perceived as lacking personal power based on a key attribute (e.g., expertise, relationality). Results of an experiment with Polish and American participants were consistent with cultural differences in the preferred attribute of leaders in the 2 nations. Participants were more resistant to a manager who lacked the attribute more valued in their culture: Americans were more resistant to managers perceived as lacking in expertise, whereas Poles were more resistant to managers perceived as lacking in relational skills. This effect occurred only under conditions of well-established workplace relationships, suggesting that group connectedness creates a tendency to behave in line with predominant cultural norms.     

Boosting beauty in an economic decline: mating, spending, and the lipstick effect

Although consumer spending typically declines in economic recessions, some observers have noted that recessions appear to increase women's spending on beauty products--the so-called lipstick effect. Using both historical spending data and rigorous experiments, the authors examine how and why economic recessions influence women's consumer behavior. Findings revealed that recessionary cues--whether naturally occurring or experimentally primed--decreased desire for most products (e.g., electronics, household items). However, these cues consistently increased women's desire for products that increase attractiveness to mates--the first experimental demonstration of the lipstick effect. Additional studies show that this effect is driven by women's desire to attract mates with resources and depends on the perceived mate attraction function served by these products. In addition to showing how and why economic recessions influence women's desire for beauty products, this research provides novel insights into women's mating psychology, consumer behavior, and the relationship between the two.