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In a competitive environment that increasingly awards a clever approach to customer relationship management (CRM), firms need to systematize the way they interact with their customers. The relationships that often lay in the hands of managers and salespeople need to be thoughtfully organized to maximize both customer satisfaction and the effectiveness of the marketing efforts. CRM software packages can be an answer to organize and systematize the management of such commercial relationships. However, decision makers may not have the time and the competencies to identify the most suitable solution for their needs, among the hundreds existing, and may ultimately resort to an external expert. Since the existing methods to select a CRM software package suffer from several limitations, this article introduces a novel four‐step method allowing to actively involve the decision makers in the CRM software package selection, simultaneously minimizing the effort requested to them and maximizing the extent to which the final choice suits their specific needs and preferences. The method resorts to a coordinated use of the analytic hierarchy process and of its fuzzy adaptation. The article also presents an exemplification of the method in a small Italian firm.  相似文献   
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We evaluated the relationship between motor and neuropsychological deficits in subjects affected by amnestic Mild Cognitive Impairment (aMCI) and early Alzheimer's Disease (AD). Kinematics of goal-directed movement of aMCI and AD subjects were compared to those of age-matched control subjects. AD showed a slowing down of motor performance compared to aMCI and controls. No relationships were found between motor and cognitive performances in both AD and aMCI. Our results suggest that the different motor behaviour between AD and aMCI cannot be related to memory deficits, probably reflecting the initial degeneration of parietal-frontal circuits for movement planning. The onset of motor dysfunction in early AD could represent the transition from aMCI to AD.  相似文献   
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Evolutionary psychologists have hypothesized that men and women possess both long-term and short-term mating strategies, with men's short-term strategy differentially rooted in the desire for sexual variety. In this article, findings from a cross-cultural survey of 16,288 people across 10 major world regions (including North America, South America, Western Europe, Eastern Europe, Southern Europe, Middle East, Africa, Oceania, South/Southeast Asia, and East Asia) demonstrate that sex differences in the desire for sexual variety are culturally universal throughout these world regions. Sex differences were evident regardless of whether mean, median, distributional, or categorical indexes of sexual differentiation were evaluated. Sex differences were evident regardless of the measures used to evaluate them. Among contemporary theories of human mating, pluralistic approaches that hypothesize sex differences in the evolved design of short-term mating provide the most compelling account of these robust empirical findings.  相似文献   
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Twenty-nine smokers were assigned to one of three groups: contingent punishment, non-contingent punishment and attention-placebo. The contingent punishment group had hot, smoky air blown in their faces as they smoked. The non-contingent group had fresh air blown in their faces while they were smoking and received the hot, smoky air while they were not smoking. The control group went through the same procedures as the contingent group except that they received no smoke. All Ss were seen for 7 treatment sessions spaced over three weeks and were followed up one month later. There were 10 trials (cigarettes) per session. A three-way analysis of variance using the number of cigarettes smoked before, during, and after treatment showed a significant trials effect but no treatment effect or trials X treatment interaction. A rise in smoking rates was noted at the follow-up period but smoking rates were still significantly lower than baseline. Trial duration and ratings of trial unpleasantness were not related to treatment success. The results of this study considered with previous use of aversive procedures indicates that contingent punishment is of limited value in the control of smoking.  相似文献   
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Discrimination of sensory signals is essential for an organism to form and retrieve memories of relevance in a given behavioral context. Sensory representations are modified dynamically by changes in behavioral state, facilitating context-dependent selection of behavior, through signals carried by noradrenergic input in mammals, or octopamine (OA) in insects. To understand the circuit mechanisms of this signaling, we characterized the function of two OA neurons, sVUM1 neurons, that originate in the subesophageal zone (SEZ) and target the input region of the memory center, the mushroom body (MB) calyx, in larval Drosophila. We found that sVUM1 neurons target multiple neurons, including olfactory projection neurons (PNs), the inhibitory neuron APL, and a pair of extrinsic output neurons, but relatively few mushroom body intrinsic neurons, Kenyon cells. PN terminals carried the OA receptor Oamb, a Drosophila α1-adrenergic receptor ortholog. Using an odor discrimination learning paradigm, we showed that optogenetic activation of OA neurons compromised discrimination of similar odors but not learning ability. Our results suggest that sVUM1 neurons modify odor representations via multiple extrinsic inputs at the sensory input area to the MB olfactory learning circuit.

Behavioral choices depend on discrimination among “sensory objects,” which are neural representations of multiple coincident sensory inputs, across a range of sensory modalities. For example, “odor objects” (Gottfried 2009; Wilson and Sullivan 2011; Gire et al. 2013) are represented in sparse ensembles of neurons, that are coincidence detectors of multiple parallel inputs from odor quality channels. This principle is used widely in animals, including in mushroom bodies (MBs), the insect center for associative memory (Masuda-Nakagawa et al. 2005; Honegger et al. 2011), and in the piriform cortex (PCx) of mammals (Stettler and Axel 2009; Davison and Ehlers 2011).The selectivity of sensory representations can be modulated dynamically by changes in behavioral state, allowing an animal to learn and respond according to perceptual task. In mammals, the noradrenergic system originating in the locus coeruleus (LC) is implicated in signaling behavioral states such as attention, arousal and expectation (Aston-Jones and Cohen 2005; Sara and Bouret 2012).In insects, octopamine (OA), structurally and functionally similar to noradrenalin (NA) in mammals (Roeder 2005), can mediate changes in behavioral state that often promote activity; for example, sensitization of reflex actions in locusts (Sombati and Hoyle 1984), aggressive state in crickets (Stevenson et al. 2005), initiation and maintenance of flight state (Brembs et al. 2007; Suver et al. 2012), and enhanced excitability of Drosophila motion detection neurons during flight (Strother et al. 2018). Another role of OA is as a reward signal: A single OA neuron, VUMmx1, mediates the reinforcing function of unconditioned stimulus in the honeybee proboscis extension reflex (Hammer 1993; Hammer and Menzel 1998; Menzel 2012). In Drosophila, acquisition of appetitive memory is impaired in TβH mutants, unable to synthesize OA (Schwaerzel et al. 2003), and activation of OA neurons can substitute reinforcing stimulus in appetitive learning (Schroll et al. 2006). Moreover, OA receptors are necessary for reward learning in Drosophila (Burke et al. 2012) and crickets (Matsumoto et al. 2015).To understand the neural mechanisms of OA in higher order sensory discrimination, we used the simple sensory “cortex” of larval Drosophila, the calyx, which is the sensory input region of the mushroom bodies (MBs), the insect memory center. Here, each MB neuron (Kenyon cell [KC]) typically arborizes in several glomeruli, most of which are organized around the terminus of an olfactory projection neuron (PN); KCs thus combinatorially integrate multiple sensory input channels (Masuda-Nakagawa et al. 2005) and are coincidence detectors of multiple inputs. The APL provides inhibitory feedback (Lin et al. 2014; Masuda-Nakagawa et al. 2014) and helps to maintain KC sparse responses and odor selectivity (Honegger et al. 2011), analogous to inhibition in the mammalian PCx (Poo and Isaacson 2009; Stettler and Axel 2009; Gire et al. 2013). Thus, odors are represented as a sparse ensemble of KCs that are highly odor selective, a property beneficial for memory (Olshausen and Field 2004).In addition, the larval MB calyx is innervated by two OA neurons, sVUMmd1 and sVUMmx1, ventral unpaired medial neurons with dendritic fields originating in the mandibular and maxillary neuromeres, respectively, of the SEZ in the third instar larva (Selcho et al. 2014). sVUMmd1 and sVUMmx1 are named as OANa-1 and OANa-2, respectively, in the EM connectomic analysis of a 6-h first instar larva (Eichler et al. 2017; Supplemental Fig. 3 of Saumweber et al. 2018). These sVUM1 neurons also innervate the first olfactory neuropile of the antennal lobe (AL). This pattern of innervation is conserved in other insects, for example, the dorsal unpaired median (DUM) neurons in locusts (for review, see Bräunig and Pflüger 2001), the VUMmx1 neuron in honeybees (Hammer 1993; Schröter et al. 2007), and OA-VUMa2 neurons in adult Drosophila (Busch et al. 2009). In adult Drosophila, OA-VUMa2 neurons also show a dense innervation of the lateral horn, implicated in innate behaviors (Busch et al. 2009). The widespread innervation of the insect olfactory neuropiles also resembles the widespread NA innervation of mammalian olfactory processing areas, such as the olfactory bulb, and piriform cortex, by LC neurons originating in the brainstem.We characterized the innervation pattern and synaptic targets of sVUM1 neurons in the calyx, with MB intrinsic and also extrinsic neurons, the localization of the OA receptor Oamb in the calyx circuit, and the impact of sVUM1 neuron activation on behavioral odor discrimination. For this we used an appetitive conditioning paradigm, and tested the ability of larvae to discriminate between similar odors, as opposed to dissimilar odors. Since the larval connectome is based on a single brain, at first instar stage before octopaminergic connections have become as extensive as at third instar, and to obtain a comprehensive understanding of the synaptic targets of sVUM1s in the third-instar larval calyx, we extended our analysis to previously unanalyzed connectivity of VUM1s, to APL and PNs. Further, we combined light microscopy of third-instar larvae with the connectome described by Eichler et al. (2017).We find that sVUM1 neurons in third-instar larvae contact all the major classes of calyx neuron to some degree, consistent with EM synaptic analysis of the 6-h larva (Eichler et al. 2017). A GFP fusion of the OA receptor Oamb is localized in the terminals of PNs, and activating a subset of five SEZ neurons, including sVUM1 neurons, can affect discrimination of similar odors, without affecting underlying olfactory learning and memory ability. We suggest a broad modulatory effect of sVUM1 neurons in the calyx, including a potential role in modulating PN input at the second synapse in the olfactory pathway.  相似文献   
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Many individuals with obsessive-compulsive disorder (OCD) do not receive evidence-based care (specifically exposure and ritual prevention; EX/RP) due to barriers such as a lack of EX/RP-trained clinicians, geographic obstacles, and the cost and time associated with the treatment. Offering an integrated treatment model consisting of brief in-person therapy coupled with a mobile application (app) might be one way to increase access to and reduce the time burden (to clinicians and patients) of EX/RP. This pilot trial evaluated the feasibility, acceptability, and clinical effects of such a treatment program for adults with OCD. Thirty-three participants enrolled in the 8-week open trial. The integrated treatment program consisted of 3 to 5 in-person sessions followed by weekly phone calls supported by a mobile app (nOCD). Participants were evaluated by trained raters and completed self-report measures at baseline, midtreatment, posttreatment and 2-month follow-up; the Yale-Brown Obsessive-Compulsive Scale (Y-BOCS) was the primary outcome. This integrated treatment program was feasible and acceptable to participants. Of the 33 study entrants, 14 (42%) responded to treatment (Y-BOCS decrease ≥ 35% with CGI- of 1 or 2), and 8 (24%) achieved minimal symptoms (i.e., Y-BOCS ≤ 12). At 2-month follow-up (n = 20), 7/20 (35%) met criteria for treatment response, and 3/20 (15.0%) met criteria for treatment remission. Although preliminary, this model warrants further study as an efficacious and resource-efficient way to deliver EX/RP for some patients with OCD.  相似文献   
9.
Unsuccessful retrieval attempts can enhance subsequent encoding and learning. In three experiments, subjects either attempted to retrieve word pairs prior to studying them (e.g., attempting to recall tide–? before studying tide–beach) or did not attempt retrieval and retention of the studied targets was assessed on a subsequent cued recall test. Experiment 1 showed that attempting retrieval enhanced subsequent encoding and recall relative to not attempting retrieval when the word pairs were semantically related, but not when the pairs were unrelated. In Experiment 2, studying a different word pair prior to the correct pair (e.g., studying tide–wave prior to tide–beach) did not produce the same effect as attempting retrieval prior to studying. Constraining retrieval to a particular candidate word prior to study (e.g., recalling tide–wa__ before studying tide–beach) produced a negative effect on subsequent recall. Experiment 3 showed that attempting retrieval did not enhance encoding when a brief delay occurred between the retrieval attempt and the subsequent study trial. The results support the idea that a search set of candidates related to the retrieval cue is activated during retrieval and that this retrieval-specific activation can enhance subsequent encoding of those candidates.  相似文献   
10.
Observed actions are covertly and involuntarily simulated within the observer’s motor system. It has been argued that simulation is involved in processing abstract, gestural paintings, as the artist’s movements can be simulated by observing static brushstrokes. Though this argument is grounded in theory, empirical research has yet to examine the claim. Five experiments are described wherein participants executed arm movements resembling the act of painting horizontal brushstrokes while observing paintings featuring broad, discernable brushstrokes. Participants responded faster when their movement was compatible with the observed brushstrokes, even though the paintings were irrelevant to their task. Additional results suggest that this effect occurs outside of awareness. These results provide evidence that observers can simulate the actions of the painter by simply observing the painting, revealing a connection between artist and audience hitherto undemonstrated by cognitive science.  相似文献   
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