The effects of divided attention on encoding and retrieval processes: The resiliency of retrieval processes

We have recently cast doubt (Craik, Govoni, Naveh-Benjamin, & Anderson, 1996; Naveh-Benjamin, Craik, Guez, & Dori, 1998) on the view that encoding and retrieval processes in human memory are similar. Divided attention at encoding was shown to reduce memory performance significantly, whereas divided attention at retrieval affected memory performance only minimally. In this article we examined this asymmetry further by using more difficult retrieval tasks, which require substantial effort. In one experiment, subjects had to encode and retrieve lists of unfamiliar name-nouns combinations attached to people's photographs, and in the other, subjects had to encode words that were either strong or weak associates of the cues presented with them and then to retrieve those words with either intra- or extra-list cues. The results of both experiments showed that unlike division of attention at encoding, which reduces memory performance markedly, division of attention at retrieval has almost no effect on memory performance, but was accompanied by an increase in secondary-task cost. Such findings again illustrated the resiliency of retrieval processes to manipulations involving the withdrawal of attention. We contend that retrieval processes are obligatory or protected, but that they require attentional resources for their execution.     

Measuring attention using induced motion

Attention was measured by means of its effect upon induced motion. Perceived horizontal motion was induced in a vertically moving test spot by the physical horizontal motion of inducing objects. All stimuli were in a frontoparallel plane. The induced motion vectored with the physical motion to produce a clockwise or counterclockwise tilt in the apparent path of motion of the test spot. Either a single inducing object or two inducing objects moving in opposite directions were used. Twelve observers were instructed to attend to or to ignore the single inducing object while fixating the test object and, when the two opposing inducing objects were present, to attend to one inducing object while ignoring the other. Tracking of the test spot was visually monitored. The tilt of the path of apparent motion of the test spot was measured by tactile adjustment of a comparison rod. It was found that the measured tilt was substantially larger when the single inducing object was attended rather than ignored. For the two inducing objects, attending to one while ignoring the other clearly increased the effectiveness of the attended inducing object. The results are analyzed in terms of the distinction between voluntary and involuntary attention. The advantages of measuring attention by its effect on induced motion as compared with the use of a precueing procedure, and a hypothesis regarding the role of attention in modifying perceived spatial characteristics are discussed.