Postdecision evaluation of choice alternatives as a function of valence of alternatives,choice, and expected delay of choice consequences

The effects of valence of alternatives, choice, and expected delay of choice consequences on postdecision evaluations of choice alternatives were studied by either giving subjects a choice between two experimental tasks (both either pleasant or unpleasant) or assigning subjects their initially preferred task. Crosscutting valence and choice, subjects expected either no delay, 10-min delay, or 30-min delay before engaging in the task. All subjects evaluated both tasks immediately after the delay instructions but before experiencing the actual delay. Results confirmed the expected dissonance effect; that is, an upward evaluation of the chosen alternative and a downward evaluation of the rejected alternative, relative to no-choice conditions. Moreover, the relative upward evaluation of the chosen alternative increased as the expected delay decreased. Valence was not found to interact with other variables. The results are discussed in terms of differential salience of choice alternatives.     

Effects of clausal structure and word frequency in sentence processing

A phoneme-monitoring task was employed to test the effects of clausal structure and lexical ambiguity on sentence processing. Results supported the hypothesis that the clause serves as a psychologically real unit of sentence processing, with the semantic interpretation of each clause being assigned at the clause boundary. The frequency of the ambiguous or control word preceding the critical item in the phoneme-monitoring task was also found to affect the results obtained, with higher frequency words leading to longer mean reaction times.This research is based on a thesis submitted by the first author as partial fulfillment of the M.A. degree at The University of Iowa. Portions of this paper were presented at the meeting of the Psychonomic Society, San Antonio, Texas, 1978.     

A biased random walk model for two choice reaction times

This paper generalizes Stone's (1960, Psychometrika 25, 251–260) random walk model of two choice response times (RTs) that is based on the sequential probability ratio test (SPRT) and that predicts equal correct and incorrect RTs to the same response. The generalized version allows a bias of the type found in signal detection theory to enter directly into the accumulation process so that ambivalent evidence may be seen as slightly favoring one alternative. The resulting biased SPRT model can predict any relation between correct and incorrect mean RTs. In particular, unlike the special symmetric case of Link and Heath's (1975, Psychometrika 40, 77–105) relative judgment theory (RJT), the biased SPRT model can predict that correct mean RTs are faster for one response but slower for the other. The biased SPRT model, the classical SPRT model, and the symmetric RJT model are all fit to the data of an RT deadline experiment reported by Green and Luce (1973, Attention and performance, New York: Academic Press) and it is shown that, of the three, the biased SPRT model provides the best account. Finally, a method for incorporating the same sort of bias into RJT models is sketched out.     

A Social Learning Approach to Increasing Blood Donations1

A field experiment conducted in high schools throughout the country was aimed at increasing the number of high school students who donate blood. Special interventions that emphasized psychological or educational approaches to heightening motivation to donate, as well as a combined intervention, were compared with the usual approach taken at blood drives. Psychological interventions in which social learning principles (modeling, perceptions of social norms) played important roles either alone or in combination with an educational (informational) approach were more successful in stimulating blood donations than either an educational approach alone or the approaches traditionally followed by the participating local blood centers. The results demonstrated that use of social learning principles in designing interventions to strengthen socially relevant altruistic behavior could be valuable both practically and theoretically.     

Parent-Offspring and Sibling Adoption Analyses of Parental Ratings of Temperament in Infancy and Childhood

A first step toward understanding the etiology of personality is to investigate the relative impact of genetic and environmental factors using twin and adoption designs. Twin studies of infants and young children indicate substantial genetic influence for parental ratings of temperament in the preschool years. Adoption studies, however, have not previously been reported during the early years of life. We present parent-offspring comparisons for temperament (emotionality, activity, sociability, and impulsivity) for adopted and nonadopted children yearly from 1 to 7 years of age and their biological, adoptive, and nonadoptive parents. Also presented are correlations for adoptive and nonadoptive siblings when each child was 1, 2, 3, and 4 years of age. In contrast with twin results, little evidence is found for genetic influence. The average correlation between biological parents and their adopted-away children for data averaged over the 7 years is only .03. Similarly, the average parent-offspring correlation in nonadoptive families (.08) is no greater than in adoptive families (.12). Results for nonadoptive and adoptive siblings also indicate little genetic influence. The difference between the twin and adoption results may be due to environmental effects or to nonadditive genetic variance.     

Testing the assumptions of exponential,additive reaction time models

Two assumptions commonly made by choice reaction time (RT) models are (1) that certain experimental tasks can be found that cause an extra processing stage to be inserted into the cognitive process and (2) that the duration of one or more processing stages is random with an exponential distribution. Few rigorous tests of either assumption exist. This paper reviews existing tests and presents several new results that can be used to test these assumptions. First, in the case in which the duration of an inserted stage is exponentially distributed, it is shown that the observable RT density functions must always intersect at the mode of the density requiring the extra processing stage. Second, when only the first assumption (Assumption 1) is made, it is shown that the cumulative RT distribution functions and, in many cases, the hazard functions must be ordered. Finally, when only Assumption 2 is assumed, it is shown that, under fairly weak conditions, the taft of the RT density function must be exponential. The first two results are applied to data from a memory scanning experiment, and the two assumptions are found to receive tentative support     

Computer-Assisted Careers Counselling: A New Approach

This paper describes the outcome of a research and development project concerned to construct a computer aid for careers advisers and career decision-makers which differs in basic philosophy and design from others currentiy in the field. The resulting Careers Decision Aiding System (CDAS) is principally concerned with improving the quality of the decision-making strategy employed by clients by raising their awareness of the way in which their career choice is made, ratherthan with employing computer technology to attempt to match people to careers. The use of the CDAS by clients and careers advisers is illustrated by two case-studies.