The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Extant research suggests that consumers can become emotionally attached to consumption objects, including brands. However, a scale to measure the strength of consumers’ emotional attachments to brands has yet to be devised. We develop such a scale in Studies 1 and 2. Study 3 validates the scale's internal consistency and dimensional structure. Study 4 examines its convergent validity with respect to four behavioral indicators of attachments. Study 5 demonstrates discriminant validity, showing that the scale is differentiated from measures of satisfaction, involvement, and brand attitudes. That study also examines the scale's predictive validity, showing that it is positively associated with indicators of both commitment and investment. The limitations of the scale and the boundary conditions of its applicability are also discussed.     

A switch in task affects priming of pop-out: evidence for the role of episodes

Maljkovic and Nakayama (Memory & Cognition, 22(6), 655-678, 1994) demonstrated that response times decrease in a pop-out search task when target-defining features repeat from one trial to the next. This priming of pop-out (PoP) effect has been explained by some researchers as reflecting low-level modulations in attentional control settings Lee, Mozer, and Vecera (Attention, Perception, & Psychophysics, 71(5), 1059-1071, 2009). The present experiments tested whether a shift in higher order task requirements from trial n - 1 to trial n alters PoP effects. The results of Experiments 1 and 2 demonstrated that a switch in task significantly modulated PoP effects when shape was the relevant pop-out dimension. Experiment 3 failed to show significant modulation of PoP as a function of task switch when the pop-out dimension was color, but the findings of Experiment 4 did show modulation of PoP for color when the relative salience of target and distractors was high. Together, the results strongly support the view that PoP effects can be sensitive to a switch in task, a result consistent with the view that PoP effects are modulated by trial-to-trial episodic integration processes.     

New Perspectives on the Child‐ and Youth‐Serving Workforce in Low‐Resource Communities: Fostering Best Practices and Professional Development

The professionals and paraprofessionals who work daily with youth in low‐resource, marginalized communities are integral to youth wellbeing; yet, their professional development, and the factors that promote it, are not well understood. In this introduction to the special issue, Understanding and Strengthening the Child‐ and Youth‐Serving Workforce in Low‐Resource Communities, we focus on understudied practitioners operating in an array of sectors and settings, such as home visitors, mental health paraprofessionals, early childhood assistant teachers, teachers in low‐income countries, school resource officers, juvenile justice staff, and after‐school and community‐based program workers. We put forward a conceptual model detailing the interactive, layered set of proximal‐to‐distal ecological factors that influence the practice and professional development of these workers, and show how papers in the current issue address these layers in their examination of workforce development. We conclude with a summary of the contributions and lessons from this work – including the value of a whole‐person approach, the importance of sharing process across research stages, and the need to build on the foundation provided by community psychology and implementation science – toward the twin goals of understanding and building the skills and strengths of the workforce, and ultimately, enhancing youth development.     

Where is the gender in gendered language?

The purpose of these studies was to examine how women and men react and accommodate to gender-preferential language in e-mail messages. In Experiment 1, participants wrote messages to two assigned 'netpals.' These netpals were actually one of the experimenters. For each participant, one netpal used female-preferential language and the other used male-preferential language. Analyses revealed that the netpals' language style, and not the participants' gender, predicted the language used by participants in their e-mail replies. Female and male participants used the gender-preferential language that matched the language used by their netpals. In Experiment 2, the gender labels and language styles of netpals were independently manipulated. As before, linguistic style had the greatest impact on participants' language use. These results have implications for how people think about gendered behavior, and highlight how gendered language is constructed in social interaction.     

Homeschool and Underage Drinking: Is It More Protective than Public and Private Schools?

This article examines differences in alcohol use between homeschool and both public and private school students. Applying regression analyses to two waves of the National Study of Youth and Religion, we found that homeschoolers were less likely to drink alcohol and get drunk than non-homeschoolers, which was explained in part by variables of social bonding, social learning, and, to a greater extent, religiosity. Specifically, parental monitoring helped explain differences between homeschool and private school students, while association with deviant friends partially accounted for differences with public school students. Religiosity, however, explained differences between homeschoolers and both types of non-homeschoolers.     

Negative priming 1985 to 2015: a measure of inhibition,the emergence of alternative accounts,and the multiple process challenge

In this article, three generations of authors describe the background to the original article; the subsequent emergence of vigorous debates concerning what negative priming actually reflects, where radically different accounts based on memory retrieval were proposed; and a re-casting of the conceptual issues underlying studies of negative priming. What started as a simple observation (slowed reaction times) and mechanism (distractor inhibition) appears now to be best explained by a multiple mechanism account involving both episodic binding and retrieval processes as well as an inhibitory process. Emerging evidence from converging techniques such as functional magnetic resonance imaging (fMRI), and especially electroencephalography (EEG), is beginning to identify these different processes. The past 30 years of negative priming experiments has revealed the dynamic and complex cognitive processes that mediate what appear to be apparently simple behavioural effects.     

Action perception and outcome valence: effects on children's inferences of intentionality and moral and liking judgments.

The influences of different action-outcome scenarios on children's evaluative judgments and inferences of outcome intentionality were assessed. One hundred forty-five kindergartners, 2nd graders, and 4th graders heard 4 stories about child actors who engaged in 1 action or 3 equifinal actions and caused a positive or negative outcome. The stories made no mention of the actors' anticipated outcome so that we could assess the children's inferences of whether the actors wanted and had tried to cause the outcome. Children also rated their liking for the actors and the actors' morality. Children's moral and liking judgments were not significantly differentiated by action condition. However, actors who caused positive outcomes received favorable liking and moral judgments, and actors who caused negative outcomes received neutral liking and moral judgments. Children's intentionality inferences varied by the actors' actions and were moderated by outcome valence. The authors discuss children's apparent use of the valence rule when inferring intentionality and their reluctance to judge harshly actors who cause negative outcomes when not privy to the actors' intentions.     

Evaluation of a participatory,competency‐based model of staff training in a community habilitative setting

This study evaluated a participatory model of staff training within a community habilitative setting for adults with developmental disabilities. The objectives were to formulate an approach to training that was not time intensive, included multiple instructional methods, and incorporated all levels of staff involvement. Senior administrative, middle‐level supervisory, and direct‐care personnel comprised a committee that designed and implemented a training program that targeted performance and verbal report competencies required by ‘on‐line’ staff. Training consisted of corrective feedback, modeling, rehearsal, and practice procedures that were carried out with three individuals in a multiple baseline design across sets of target competencies. The training program was effective in establishing staff competencies although individual learning effects were revealed. The implications of these findings for the design of staff training programs within human service agencies are discussed. Copyright © 2001 John Wiley & Sons, Ltd.     

The impact of experienced versus non‐experienced suggestions on children's recall of repeated events

Three experiments were conducted to test the proposition that children's suggestibility about an occurrence of a repeated event is heightened when an interviewer suggests false details that were experienced in non‐target occurrences of the event as opposed to new details that never occurred. In each experiment, children participated in a repeated event during which specific items varied each time (e.g. the children always got a sticker but the theme of the sticker was different in each occurrence). Separate biasing and memory interviews were then conducted. In Experiment 1, the interviewer merely suggested that the false details might have occurred in the event. In the remaining experiments, the suggested details were clearly linked to the target occurrence with either a contextual or temporal cue. The potential moderating effect of the child's age (Experiment 1) and the retention interval (Experiments 1 and 2) were also examined. Consistent with the initial hypothesis, suggestions about experienced (non‐target) details were more likely to be repeated by the children compared to suggestions about non‐experienced details. In Experiments 2 and 3, experienced suggestions were also more likely to inhibit children's recall of the target occurrence. The relevance and generalizability of these findings to the legal setting are discussed. Copyright © 2006 John Wiley & Sons, Ltd.