Can the Media Help Women Be Better at Math? Stereotype Threat,Selective Exposure,Media Effects,and Women's Math Performance

This study examines women's media selections when under the gender–math stereotype threat and the subsequent media effects on their math performance through the lens of the Selective Exposure Self‐ and Affect‐Management (SESAM) model, mood management theory, and social comparison theory. Female college students were randomly assigned to the stereotype threat condition or the control condition; then, they selectively browsed magazine pages showing female role models in stereotypical domains (beauty or family) and counterstereotypical domains (career or science) before taking the math test. The results show that women spent more time on career magazines when under threat, and this selective exposure's effect on their math performance was moderated by their assimilation to the role models.     

SOCIAL INFLUENCE STRATEGIES AMONG JAPANESE AND AMERICAN COLLEGE WOMEN

Social influence strategies of 40 Japanese and 41 American college women were compared. With the use of a free-response format, respondents were asked to describe how they get their way with their mother, father, male teacher/boss, female teacher/boss, male friends, and female friends. Contrary to expectations, content analysis indicated that Japanese women reported using strong and neutral strategies more frequently and weak strategies less freguently than American women. American women used manipulation (especially sexual manipulation) more frequently and reasoning less frequently than Japanese women. Analyses by target of influence indicated that these differences were not found when the target was a female friend but were demonstrated across most of the other targets.     

CODEPENDENCY, LOSS OF SELF, AND POWER

The feminist critique that codependency and loss of self are related to power was tested in a sample of 122 college women and men in committed relationships. Participants completed two codependency measures, a loss of self scale, and three indices of power: perceived power, use of specific influence strategies, and decision making. Among both women and men, codependency and loss of self were positively related to the use of indirect strategies and negatively related to perceived power, and loss of self was negatively related to use of the direct strategies. Among women alone, codependency was also negatively related to use of direct strategies and loss of self negatively related to decision making. These correlational data provide support for a feminist critique of codependency as related to power; however, gender similarities suggest that the relations between power, loss of self, and codependency hold for college men as well as college women.