Communality sells: The impact of perceivers' sexism on the evaluation of women's portrayals in advertisements

Portrayals of women in advertisements have a significant impact on the maintenance of gender stereotypes in society. Therefore, the present research investigates the effectiveness of communal and agentic female characters in advertisements as well as the question how evaluations of such characters are influenced by perceivers' sexist attitudes toward women. Results show that communal female advertising characters are evaluated more favorably than agentic ones and that these evaluations predict advertising effectiveness. Benevolent sexism predicts more positive evaluations of communal female advertising characters (studies 1 and 2). Moreover, hostile sexism predicts less positive evaluations of agentic female advertising characters when it is assessed under time pressure (Study 2). Implications of these findings for the perpetuation of gender stereotypes in advertisements and in society are discussed. Copyright © 2011 John Wiley & Sons, Ltd.     

Target- and effect-directed actions towards temporal goals: Similar mechanisms?

The goal of an action can consist of generating a change in the environment (to produce an effect) or changing one's own situation in the environment (to move to a physical target). To investigate whether the mechanisms of effect-directed and target-directed action control are similar, participants performed continuous reversal movements. They either synchronized movement reversals with regularly presented tones (temporal targets) or produced tones at reversals isochronously (temporal effects). In both goal conditions an irrelevant goal characteristic was integrated into the goal representation (loudness, Experiment 1). When targets and effects were presented within the same reversal movement, similarities were enhanced (Experiment 2). When the task posed spatial demands in addition to temporal demands, target- and effect-directed movement kinematics changed equally with tempo (Experiment 3). Correlations between target-directed and effect-directed movements in temporal variability indicated similar timing mechanisms (Experiments 1 and 2). Only gradual differences between target- and effect-directed movements were observed. We conclude that the same mechanisms of action control, including the anticipation of upcoming events, underlie effect-directed and target-directed movements. Ideomotor theories of action control should incorporate action targets as goals similar to action effects. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Keynote lectures

According to the Cognitive reserve hypothesis, several factors related to mental engagement, such as level of education, type of occupation, leisure activities and social network, appear to affect the risk of developing clinical dementia. The present article provides an overview of the studies that have investigated the effects of mental engagement and cognitive stimulation specifically on dementia of the Alzheimer’s type (AD). Mental training and cognitive stimulation interventions in AD have been shown to be useful in increasing patients’ ability in performing activities of daily living (ADL), allowing them to maintain relative independence. Since cognitive engagement and stimulation are known to modify the brain processes to perform tasks, by recruiting alternative and more efficient networks, this review is especially focused on cognitive rehabilitation in AD patients, which has been shown to improve their global functioning and cognition. This perspective stresses the idea that cognitive reserve is not a fixed factor, but can be continuously modified by life experiences, even when the brain is already affected by neuropathology.     

Can a modified lineup procedure improve the usefulness of confidence?

In a face recognition, mini-lineup experiment we examined two aspects of the use of confidence about lineups. We modified the lineup procedure attempting to eliminate the difference in confidence–accuracy relationship between positive (old or identification) and negative (new or not present) decisions. In the modified procedure, participants: (1) selected the lineup member that best matched their memory of the target; (2) rated their confidence that the best match was indeed the target; and (3) indicated (yes/no) whether the best match was the target. Although the modified procedure produced higher accuracy than a standard simultaneous procedure, there was no evidence that it affected the confidence–accuracy relationship. Additionally, the modified procedure also allowed us to compare the extent to which confidence ratings versus binary recognition decisions better discriminated studied from unstudied faces. The results revealed a clear advantage for confidence, but indicated that binary responses were also a unique predictor.     

Preference for online social interactions among young people: Direct and indirect effects of emotional intelligence

The social skills model of generalized problematic internet use predicts that individuals who perceive themselves as having low social competencies are at risk to develop a preference for online social interactions (POSI), which, in turn, might lead to compulsive use of Internet communication services. The present study aims to investigate if self-reported emotional intelligence (EI)—interpersonal and intrapersonal abilities—has an effect on POSI levels, and if this effect is mediated by the subjective importance attached to the major controllability (RC) and reduced non-verbal cues (RNVC) of computer mediated communication. 192 high schools and college students were recruited. Results from structural equation modeling show that Intrapersonal EI predicts both RC and RNVC, which, in turn, predicts the level of POSI. A partial mediation effect was found. On the other hand, Interpersonal EI is significantly associated with POSI, but this association cannot be explained by RC and RNVC. Its effect on POSI seems to be either direct or explained by variables not considered in the present study.     

Corticospinal excitability during the observation of social behavior

Evidence suggests that the observation of an action induces in the observers an enhancement of motor evoked potentials (MEPs) recorded by the observer’s muscles corresponding to those involved in the observed action. Although this is a well-studied phenomenon, it remains still unclear how the viewer’s motor facilitation is influenced by the social content characterizing the observed scene. In the present study we investigated the facilitation of the corticospinal system during the observation of either an action that does not imply a social interaction (i.e., an actor throwing a ball against a wall), or an action which implies a social interaction (i.e., an actor passing a ball to a partner). Results indicate that MEPs amplitude is enhanced during the observation of a social rather than an individual action. We contend that the increase in MEPs activation might reflect an enhancement of the simulative activity stemming from the mirror system during the observation of social interactions. Altogether these findings show that the human corticospinal system is sensitive to social interactions and may support the role of the mirror neurons system in social cognition.     

Testing Practices and Attitudes Toward Tests and Testing: An International Survey

On behalf of the International Test Commission and the European Federation of Psychologists' Associations a world-wide survey on the opinions of professional psychologists on testing practices was carried out. The main objective of this study was to collect data for a better understanding of the state of psychological testing worldwide. These data could guide the actions and measures taken by ITC, EFPA, and other stakeholders. A questionnaire was administered to 20,467 professional psychologists from 29 countries. Five scales were constructed relating to: concern over incorrect test use, regulations on tests and testing, internet and computerized testing, appreciation of tests, and knowledge and training relating to test use. Equivalence across countries was evaluated using the alignment method, four scales demonstrated acceptable levels of invariance. Multilevel analysis was used to determine how scores were related to age, gender, and specialization, as well as how scores varied between countries. Although the results show a high appreciation of tests in general, the appreciation of internet and computerized testing is much lower. These scales show low variability over countries, whereas differences between countries on the other reported scales are much greater. This implies the need for some overarching improvements as well as country-specific actions.     

The two sides of goal intentions: Intention self-concordance and intention strength as predictors of physical activity

Objective: The present research introduces an extended conceptualisation of self-concordance, which is considered an attribute not only of goals, but also of goal intentions. Based on a corresponding operationalisation, we investigate the interplay of both intention strength and intention self-concordance in the prediction of physical activity.

Design: Data were taken from a longitudinal study of 134 obese people who were asked to fill out a questionnaire three times every six months.

Main measures: Physical activity and intention self-concordance were measured by validated scales. Intentions strength was assessed by an item typically employed in the extant literature.

Results: Logistic regression analyses and path analyses showed both intention strength and self-concordance to be significant predictors of changes in physical activity over time. Additional analyses found self-efficacy to be a significant predictor of intention strength and self-concordance; for outcome expectations this was not the case.

Conclusions: Findings support the idea that intention strength and self-concordance are two critical facets of a goal intention that need to be considered in the prediction of physical activity participation. Whereas intention strength refers to the degree of determination with which a goal intention is adopted, self-concordance rather captures the quality of this intention.     

Collaboration in implicit memory: evidence from word-fragment completion and category exemplar generation

Psychological Research - Recent studies have begun to investigate the effects of collaboration on explicit tests such as free recall, cued recall, and recognition. In contrast, little is known...