The operant conditioning of conversation

Human conversation is a natural place to begin the study of social responses. In a conversation, a number of individuals use one another's responses as cues for their own behavior. So long as a conversation is being held, the speakers must talk in some order. Four experiments were conducted to test whether differentially reinforcing a group of speakers can bring the order of speakers under experimental control. The results are all consistent with the hypothesis. The paper also devises and evaluates different procedures for studying conversational sequences and examines associated statistical problems.     

Electrodermal responses to movie stressors: Nicotine × extraversion interactions

Support was found for Eysenck's hypothesis that the effects of smoking sized doses of nicotine on cortical and electrodermal activity are functions of extraversion and the degree of externally-induced arousal. Responses to scenes that elicited moderate electrodermal and emotional responses followed the predicted extraversion ☆ nicotine interaction for electrodermal measures, but not for self-reported emotions, heart rate or electromyographic measures. The failure of the Ss to demonstrate an extraversion ☆ nicotine interaction when high-intensity stimuli were used (Gilbert and Hagen, 1980) is also interpreted as consistent with Eysenck's hypothesis.     

Social group salience and interethnic cooperation

This research was designed to test the adequacy of H. Tajfel's (1978, Differentiation between social groups: Studies in the social psychology of intergroup relations, New York/London: Academic Press) theory of social identity for predicting cooperative behavior among members of ethnically mixed groups. Equally divided by sex, subjects were 24 Anglo-American and 24 Hispanic undergraduate students attending the University of California, Riverside. Subjects were exposed to cooperative and competitive feedback in four-member, same-sex groups which varied in the ratio of Anglo to Hispanic subjects to create two conditions—a 3 to 1 versus a 1 to 3 in-group to out-group composition. Results showed that members of both ethnic groups were equally cooperative when their own group was in the numerical majority (low-salience condition). In the high-salience condition, however, when their own group was in the numerical minority, Hispanic subjects were significantly more competitive than Anglo subjects. In addition, while Hispanics were significantly more competitive in the minority than in the majority condition, Anglos showed a slight tendency to be less competitive in the minority than in the majority condition. These results are discussed in light of social identity theory and its application to the study of interethnic cooperation/competition in heterogeneous groups.     

Focalism: a source of durability bias in affective forecasting

The durability bias, the tendency to overpredict the duration of affective reactions to future events, may be due in part to focalism, whereby people focus too much on the event in question and not enough on the consequences of other future events. If so, asking people to think about other future activities should reduce the durability bias. In Studies 1-3, college football fans were less likely to overpredict how long the outcome of a football game would influence their happiness if they first thought about how much time they would spend on other future activities. Studies 4 and 5 ruled out alternative explanations and found evidence for a distraction interpretation, that people who think about future events moderate their forecasts because they believe that these events will reduce thinking about the focal event. The authors discuss the implications of focalism for other literatures, such as the planning fallacy.