Adolescent Smoking Behavior and the Recognition of Cigarette Advertisements1

In a study designed to assess the relationship between smoking status and correct identification of cigarette brands, junior high school students from two schools viewed cigarette and automobile advertisements with brand and model identification deleted. Results showed that adolescents with higher ad recognition scores were more likely to smoke cigarettes. In addition, a relationship was found between age and correct identification of cigarette advertisements, with older students identifying more ads correctly than younger students. No significant effects emerged for identification of automobile advertisements except for sex, with boys identifying more advertisements than girls. Additional findings indicated that even “experimental” smokers, who smoked as little as once per year, recognized significantly more cigarette advertisements than nonsmokers. These and other results are discussed in terms of their implications for prevention and policy issues. It is argued that society's allowance of printed cigarette advertising overlooks adolescents' heightened vulnerability to the kinds of appeals used in cigarette advertisements. Present policy also overlooks adolescents' relative unresponsiveness to the health risk information required in cigarette advertisements.     

Critical review: Richard B. Brandt,A Theory of the Good and the Right

Conclusion To sum up. Doubts can be raised about cognitive psychoterapy. The charge of utopianism may apply in part. And a few quibbles are possible about other points. This hardly detracts from the enormous achievement of the book, which really sets a new standard for the subject, in my opinion. Brandt makes abundantly clear the importance and usefulness of trying to state issues in neutral nonmoral terminology in a way that permits them to be answered but also allows one to understand why one might be interested in the answers. He shows how psychological theory can be applied in philosophy in unsuspected ways. He greatly advances our understanding of the sorts of criticisms that actions are subject to, and therefore advances our understanding of practical reasons. He provides an excellent account of what a morality is. He raises an important issue about desire satisfaction versions of utilitarianism and presents a plausible theory concerning the measurement of a group's total happiness.The Clarendon Press, Oxford, 1979.     

Nonverbal assessment of interpersonal affect.

Two nonverbal methods for assessing degree of interpersonal attraction were explored. Twenty children ranging from 11 to 13 years of age were asked to select two liked and two disliked classmates of the same sex. On four different trials, subjects selected one geometric block to represent themselves and one to represent a pre-selected classmate, then placed the figures on a ruled board. Distance between objects was measured and found to be significantly related to degree of peer liking. In addition, subjects were asked to draw each of the four peers. The human figure drawings were rated for total pictorial detail which was found to vary strongly across magnitude of liking for female subjects, and for parts integration which was found to vary with degree of peer liking for both sexes. The degree of rated positive affective tone of drawings was also found to increase with liking. Implications for the use of these two interpersonal assessment techniques in clinical practice were discussed.