Attentionally splitting the mass distribution of hand-held rods

Two experiments on the length-perception capabilities of effortful or dynamic touch differed only in terms of what the subject intended to perceive, while experimental conditions and apparatus were held constant. In each trial, a visually occluded rod was held as still as possible by the subject at an intermediate position. For two thirds of the trials, a weight was attached to the rod above or below the hand. In Experiment 1, in which the subject's task was to perceive the distance reachable with the portion of the rod forward of the hand, perceived extent was a function of the first moment of the mass distribution associated with the forward portion of the rod, and indifferent to the first moment of the entire rod. In Experiment 2, in which the task was to perceive the distance reachable with the entire rod if it was held at an end, the pattern of results was reversed. These results indicate the capability of selective sensitivity to different aspects of a hand-held object's mass distribution, without the possibility of differential exploration specific to these two tasks. Results are discussed in relation to possible roles of differential information, intention, and self-organization in the explanations of selective perceptual abilities.     

Marketing and quality of life: Micro and macro considerations

Each year, large amounts of human energy, mind, time, as well as raw materials and capital are converted into goods/services available for purchase. Developing basic science to support a task so significant for the quality of individual lives has fallen between the cracks of existing disciplines. Missing the true meaning of division of labor, existing conceptualizations focus on the producer's side of the transaction, neglecting the user's. To begin to remedy this imbalance, the present paper discusses the implications for the quality of individual lives of the marketer's task at micro and macro levels.     

Cerebral lateralization in individuals diagnosed as autistic in early childhood

Early infantile autism was found to be associated with an atypical pattern of cerebral lateralization. Based on EEG measures of hemispheric activation during cognitive processing, it was found that 7 of the 10 autistic individuals tested showed a pattern of hemispheric specialization rarely seen in the normal population; namely, a “reversal” in lateralization reflective of a lack of left-hemisphere specialization for linguistic functions. Furthermore, the autistic individuals' pattern of cognitive strengths and weakness is suggestive of a selective impairment of the left cerebral hemisphere.     

Prediction of success or failure in birth planning: An approach to prevention of individual and family stress

Following the view that individual future time perspective is an outcome of the socialization process, it was hypothesized that good contraceptors would display significantly longer future time extension than poor contraceptors. In a Planned Parenthood agency, 25 subjects from each group, constituting nearly the whole clinic population in these categories for a 3-month period, were given the Future Events Test during their clinic visits. The major hypothesis was confirmed, and also a significant tendency towards viewing future events more negatively was found among the poor contraceptors. Demographic data did not discriminate clearly between the two groups, though the poor contraceptors were somewhat younger and had a somewhat higher weekly family income. Use of personality variables in predicting birth-planning success or failure seems more promising than continued reliance solely on the sociocultural approach. Implications for screening and prevention in the interest of the individual, the family, and the community are discussed.     

Book reviews

Wyer, Robert S., Jr. Cognitive Organization and Change : an Information Processing Approach. Potomac, Maryland: Lawrence Erlbaum Associates. 1974. Pp. 502. £10.50.

Egan, J. P. Signal Detection Theory and ROC Analysis. New York: Academic Press. 1975. Pp. 277. £9.75. ISBN

Aldis, O. Play-Fighting. New York: Academic Press. 1975. Pp. 319. £8.75.

Warburton, D. M. Brain Behaviour and Drugs. London: John Wiley. 1975. Pp. 280. £6.95. ISBN 0471 91991 8.

Grieve, D. W., Miller, D., Mitchelson, D., Paul, J. and Smith, A. J. Techniques for the Analysis of Human Movement. London: Lepus Books. 1975. Pp. 177. £5.50.