The role of sparsely distributed representations in familiarity recognition of verbal and olfactory materials

We present the generalized signal detection theory (GSDT), where familiarity is described by a sparse binomial distribution of binary node activity rather than by normal distribution of familiarity. Items are presented in a distributed representation, where each node receives either noise only, or signal and noise. An old response (i.e., a “yes” response) is made if at least one node receives signal plus noise that is larger than the activation threshold, and item variability is determined by the distribution of activated nodes as the threshold is varied. A distinct representation leads to better performance and a lower ratio of new to old item variability, than a more distributed and less distinct representations. Here we apply the GSDT to empirical data on verbal and olfactory memory and suggest that verbal memory relies on a distinct neural item representation, whereas olfactory memory has a fuzzy neural representation leading to poorer memory and inducing a larger ratio of new to old item variability.     

Positive Affect and College Success

This study investigated the relation between positive affect and a variety of variables related to college success for undergraduate students matriculating at 21 academically selective 4-year colleges and universities in the United States. Positive affect??cheerfulness??is generally positively related to students?? self-rated academic abilities, self-predicted likelihoods of various college outcomes, self-stated major and academic-degree intentions, and self-reported subjective college outcomes, but negatively related to most objective college-success variables (e.g., cumulative college grade-point average) recorded by the institution of matriculation, and not related to objective college outcomes reported by the student. Positive affect is thus associated with ??positive illusions?? about college-success variables.     

A cross‐cultural analysis of German,Chinese and Indian consumers' perception of web site adaptation

• The aim of this study is to provide empirical evidence, using the theory of planned behavior, as to whether local consumers prefer culturally adapted web sites or standardized web sites The study contributes to the existing literature by showing that consumers from Germany, China, and India prefer web sites adapted to their local culture, and that culture influences consumer beliefs, attitudes, and purchase intention on the web.

Copyright © 2006 John Wiley & Sons, Ltd.     

Stochastic cascade processes as a model of multi-stage concurrent information processing

McClelland's (Psychol. Rev. 86 (1979) 287) influential cascade model of reaction time (RT) is often seen as an important explicitly formulated alternative to strictly serial models because some of its basic notions fit in with known characteristics of neural activation processes. A disadvantage is that it is an essentially deterministic model to which noise is added by across-trials parameter variability that is unrelated to the concept of cascaded activation propagation per se. We propose and analyze a general stochastic cascade model based on neural counting processes; within this framework we present a new process-oriented interpretation of McClelland's cascade activation equation. We then theoretically explain and numerically explore conditions under which the stochastic cascade model predicts additive vs. interactive mean RT effects, and compare them to known properties of McClelland's model. Some of these properties remain valid even within a stochastic neural counting formulation, while others reflect assumptions which are essentially unrelated to the concept of cascaded activation.     

The Role of Ease of Retrieval and Attribution in Memory Judgments: Judging Your Memory as Worse Despite Recalling More Events

Participants who had to recall 12 childhood events (a difficult task) were more likely to infer that they could not remember large parts of their childhood than participants who had to recall 4 events (an easy task), although the former recalled three times as many events. This pattern of results suggests that memory judgments are based on the experienced ease or difficulty of recall. Accordingly, the negative impact of recalling 12 events was attenuated when participants were led to attribute the experienced difficulty to the task rather than to the poor quality of their memory. The findings emphasize the role of subjective experiences and attribution in metamemory judgments.     

When reactance effects persist despite restoration of freedom: Investigations of time delay and vicarious control

Two studies are reported indicating that changes in attractiveness induced by psychological reactance are eliminated by a restoration of freedom only if the restoration occurs immediately following the threat. When the restoration was delayed, changes in attractiveness were attenuated but were still significant, no matter whether the restoration occurred by chance or was under subjects' vicarious control. A threat immediately followed by a restoration, however, may be perceived as one event, and thus may not be very threatening. Therefore, the absence of reactance effects after immediate restoration may be due to a weak induction of reactance rather than to a reduction of reactance. To this extent, the incomplete reduction of reactance effects found after delayed restoration, on the other hand, calls into question earlier conclusions (based on immediate restoration) that reactance is completely reduced by restoration of freedom and that reactance effects will no longer be obtained.     

Immoral,infectious, or both? How disgust sensitivity predicts judgments of violations against COVID-19 mitigation actions

Violations against mitigation actions to prevent the spreading of the SARS-CoV-2 virus causing COVID-19, such as not wearing a mask or not practicing social distancing, were seen as immoral and could also increase the likelihood of spreading the virus. In two studies (N1 = 318, N2 = 293), we found that moral and pathogen disgust sensitivity differentially predicted perceptions of such COVID-19 violations against mitigation actions, framed as a moral, pathogen, or on a good-bad dimension, albeit in a less specific way than initially hypothesized (e.g., regarding the pathogenic framed violations, not only pathogen but also moral disgust was associated with higher perceptions of infectiousness). These results suggest that individual differences, especially in pathogen disgust (and, more inconsistently, moral disgust), are important when evaluating violations against mitigation actions. Further research on the role of moral disgust is needed.     

Telling what they want to know: participants tailor causal attributions to researchers' interests

Based on a conversational analysis of experimental procedures and consistent with the principle of relevance, we predicted that participants' verbal responses will be influenced by their tacit inferences about the researcher's epistemic goals, derived from their knowledge of the researcher's academic affiliation. We tested this prediction in a core area of social‐personality and cultural psychology, causal attribution. University students provided causal attributions about mass murder cases, while the questionnaire identified the researcher either as a social scientist or a personality psychologist. The results indicated that attributions were overall more situational than dispositional, and as predicted, this main effect was qualified by an interaction between conversational cue and type of attribution. Thus, participants gave relatively more situational explanations when the letterhead of the questionnaire identified the researcher as a social scientist compared to when the researcher was identified as a personality psychologist. The reverse pattern emerged for dispositional attributions. Methodological and conceptual implications are discussed. Copyright © 1999 John Wiley & Sons, Ltd.     

Commentaries on “Beyond statistical significance: Five principles for the new era of data analysis and reporting”

Three commentaries below provide different perspectives on data analysis and reporting. They generally focus on how the quality of the measures and manipulations determines the value of the analysis. Norbert Schwarz and Fritz Strack's comment is less on the right statistic and more on “sloppy reasoning, gaps between theoretical concepts and their operationalizations, and blissful ignorance of the situated nature of human thinking, feeling, and doing contribute more to the limited reproducibility of empirical findings than the choice of a particular test statistic.” They propose that particular effects are contextual and inappropriately labeled as true or false. Instead, our job is to focus on general constructs that make sense of the diversity of human experience and psychological reactions. Too often studies replicating psychological effects in the noisy and confounded conditions of the marketplace result in statistical uncertainty of garbage in, garbage out. Researchers instead need to look toward tests of specific interactions, which can clarify the influencing factors based on theoretical considerations. The second comment is by Andrew Gelman, an outstanding psychological statistician. He proposes that “once the data have been collected, the most important decisions have already been done.” He then provides four recommendations that enable the statistics to work appropriately. The first requirement of an effective study is to be sure that the measures address the construct of interest. Similar to the position of Schwarz and Strack, it is important to articulate the relevance of a statistically significant finding. The second recommendation seeks to curb large number of studies with inflated effect sizes built from narrow studies and unwarranted optimism. The third recommendation is to simulate data from a model and consider the distribution of possible results. That is often done to test a new analysis method, but it can be even more important in marketplace studies where novel characteristics of the sample and experimental conditions are included in the analysis. Finally, he recommends that one consider likely analyses needed before getting the data. Such foresight would encourage, for example, thinking about the kind of data needed to defend the equality of the control demographics against the treatment. The final commentary is by Stijn van Osselaer. He agrees that p-values reflect the detailed methods from a given study but do not focus on the problem of generalizability. Like Gelman, he sees designs focused on effect sizes may have generated too many studies that do not replicate. He contrasts broad explorations with narrowly defined existence tests that provide evidence that an effect exists somewhere but are mute on other contexts where they may apply. For theoretical problems relevant to applications, it is important to identify moderators through broad sampling across population characteristics, stimuli, and situations. He proposes that consumer psychologists should not try to do everything in one paper, but to build practically relevant, applicable knowledge across multiple articles. Different articles, authors, and research methods play various roles, with each article focusing on important stages in the process from generating hypotheses, providing existence proofs, and exploring their broad applicability. That pragmatic approach can integrate theoretical silos that seek to resolve complex human problems and has promise as a criterion for relevant publications.