PREFERRING "HOUSEWIVES" TO "FEMINISTS"

Four studies are described outlining the favorability of attitudes toward women. In Study 1, participants indicated their attitudes toward women and men and their construal of the term "women". The results revealed that women were evaluated more favorably than men, but that male right-wing authoritarians (RWAs) who construed women as referring primarily to feminists were least favorable in their attitudes. In Study 2, participants indicated their attitudes toward both "housewives" and "feminists". The results revealed that feminists were evaluated less favorably than housewives, and that the most negative attitudes toward feminists were expressed by authoritarian men. Study 3 revealed that high-RWA males held more negative symbolic beliefs concerning feminists (i.e., beliefs that feminists failed to promote participants'values) and that these beliefs accounted for variation in attitudes among high RWAs and much of the RWA-attitude relation. Finally, Study 4 revealed that high RWAs perceived greater value dissimilarity between them-selves and feminists. The implications of the findings for future research are discussed.     

Behavioral techniques in the treatment of obesity: A comparative analysis

The relative efficacy of the major techniques typically used in behavioral treatment programs for weight reduction was investigated using obese adult volunteers. Study 1 compared the effects of self-monitoring, self-control procedures, monetary rewards, aversive imagery and relaxation training. These procedures resulted in significantly greater weight reduction than either a no treatment group or subjects who graphed and recorded daily weight. Self-monitoring of daily caloric intake was as effective as the other methods, both singly and combined, over a 4 week treatment period. Study 2 compared the long-term effects of self-monitoring vs the full complement of behavioral techniques used in Study 1. The full behavior management program was significantly more effective, both during the treatment period and at 3 and 12 week follow-ups, although self-monitoring again produced substantial weight loss.     

The influence of one memory retrieval on a subsequent memory retrieval

Ss produced an instance of a category and following zero or two intervening items produced a second instance of the same category. The second instance was produced more quickly than the initial instance. This finding, in conjunction with other data reported in the paper, indicate that the reduction in latency for the second instance is due mostly to a reduction in the rate with which the category is searched.     

Factorial design and covariance in the study of individual educational development

This is the report of the application of the principles of factorial design to an investigation of individual educational development. The specific type of factorial design formulated was a 2 × 3 × 3 × 3 arrangement, that is, the effect of sex, grade location, scholastic standing, and individual order, singly and in all possible combinations was studied in relation to educational development as measured by theIowa Tests of Educational Development. An application of the covariance method was introduced which resulted in increased precision of this type of experimental design by significantly reducing experimental error. The two concomitant measures used to increase the sensitiveness of the experiment were initial status of individual development and mental age. Without these statistical controls all main effects and two first-order interactions would have been accepted as significant. With their use only sex (doubtful), scholastic standing, and individual order demonstrated significant effects. The chief beauty of the analysis of variance and covariance as an integral part of a self-contained experiment is demonstrated in the complete single analysis of the data. The statistical utilization of the experimental results has also been developed for purposes of estimation and prediction. The mathematical statistician is being continuously required to develop and analyze experimental designs of increasing complexity since the introduction of the analysis of variance and covariance. The mathematical formulation and solution of the problem of this investigation is carried out. The methods illustrated and explained in this study, and modifications and extensions of them are capable of very wide application. The general principles can be used to various degrees and in a number of ways.For the research grant to finance this study, grateful acknowledgment is given to the Graduate School, the University of Minnesota.