Value-based adoption of augmented reality: A study on the influence on online purchase intention in retail

The increasing use of digital technology-based retail services provides new opportunities for digital marketing. In this paper, we investigate how augmented reality (AR) technology can be leveraged as part of the firm's strategy. We explore the online purchase intention through AR smart glasses (ARSG), considering consumers' value assessment through a cost–benefit analysis and the influence of technical, experiential and social AR value drivers. We develop an augmented value-based adoption model addressing four main objectives: (1) Evaluate the effect of the perceived value of ARSG, (2) Evaluate the effect of immersion (experiential dimension), (3) Evaluate the effect of AR devices and technical complexity (technical dimension) and (4) Evaluate the importance of subjective norms (social dimension) on the online purchase intention through AR technology. Based on an ESIC Tech Lab experiment with two types of ARSG from market leaders and AR retail apps, the study uses survey data from 253 participants. The results suggest that the technical dimension has an ambiguous effect, with tech-complexity enhancing directly the perceived value of ARSG for online purchase while reducing the net value of consumers' economic cost–benefit analysis. We find strong evidence that the experiential and social AR dimensions (in the form of immersion and subjective norm) have a significant positive influence on consumers' purchase intention online, which are better predictors than the pure economic cost–benefit assessment (through usefulness and difficulty). Furthermore, the technical innovativeness of consumers is found to increase directly the online purchase intention through ARSG.     

NON-HYPNOTIC EXPERIENCES RELATED TO HYPNOTIZABILITY IN MALE AND FEMALE COLLEGE STUDENTS

Ås, A. Non-hypnotic experiences related to hypnotizability in male and female college students. Scand. J. Psychol ., 1962, 3 , 112–131.—Some recent research on the relation between subjective experiences and hypnotic susceptibility is reviewed. In a male sample of 50 subjects significant correlations between scores on the Experience Inventory and hypnotizability were found. A cross-validation of composite experience scores on this sample and a female sample studied earlier gave positive results. Based on several sources of data a preliminary analysis is made of the similarities and differences between male and female students regarding experiences related to hypnotizability.     

Rachunek zdań, w którym wyrażenia tracą sens

Allatum est 3 Aprilis 1965     

A near-death experience among the Mapuche people

This paper describes a possible near-death experience (NDE) among the Mapuche people of Chile. The individual reporting the experience was in a cataleptic-like state for two days, the experience itself occurring at the end of this period. Some common features of NDEs, such as encounters with deceased people and being sent back, are present, together with clear evidence that past and present cultural environment shape in part the content of mental experiences.This work was funded in part by the University of Chile (DTI Project Q-3064).The author thanks Editorial Andrés Bello for permissionto translate the near death account into English.     

Assessment of applied research and development: Diversification for science policy

In this paper a method is outlined for measuring the diversity of the results of applied R&D with the use of IPC (International Patent Classification). The method has been tested in the contexts of the academic physical, engineering, and chemical institutes. The trend of applied research at a given institute increases both at the level of classes and subclasses, and at the IPC level. Inventions developed within specializations at each institute have a greater efficiency than other forms of inventive activity. The objective was to seek the optimal extent of diversification of applied R&D, which would simultaneously ensure the preservation of the scientific specialization of an institute, the high level of scientific research associated with developing innovations, and the high overall efficiency of each institute.     

Science and the welfare state program: The growth of state activism in finland

Finland has followed the Scandinavian model of the welfare state in which the level of state activism is high, the economic pressures on the scientific activities are strong, and the left-wing parties and the Center Party have formulated the main ideas. In the 1970s welfare ideology was adopted in science policy by emphasizing the promotion of socially relevant scientific activities and the expansion of the university system as a means of effecting equal opportunity. Currently, the trend is toward a mixed welfare economy. Programs have been prepared in spite of the radical cut in government expenditure, and without a consideration of the long-term consequences.     

Stereo-motion cooperation and the use ofmotion disparity in the visual perception of 3-D structure

When an observer views a moving scene binocularly, both motion parallax and binocular disparity provide depth information. In Experiments lA-1C, we measured sensitivity to surface curvature when these depth cues were available either individually or simultaneously. When the depth cues yielded comparable sensitivity to surface curvature, we found that curvature detection was easier with the cues present simultaneously, rather than individually. For 2 of the 6 subjects, this effect was stronger when the component of frontal translation of the surface was vertical, rather than horizontal. No such anisotropy was found for the 4 other subjects. If a moving object is observed binocularly, the patterns of optic flow are different on the left and right retinae. We have suggested elsewhere (Cornilleau-Pérès & Droulez, in press) that this motion disparity might be used as avisual cue for the perception of a 3-D structure. Our model consisted in deriving binocular disparity from the left and right distributions of vertical velocities, rather than from luminous intensities, as has been done in classical studies on stereoscopic vision. The model led to some predictions concerning the detection of surface curvature from motion disparity in the presence or absence of intensity-based disparity (classically termedbinocular disparity). In a second set of experiments, we attempted to test these predictions, and we failed to validate our theoretical scheme from a physiological point of view.