Seat belt usage: A potential target for applied behavior analysis

Results of 1,579 observations of cars entering or exiting campus parking lots showed direct relationships between seat belt wearing and the intrusiveness of the engineering device designed to induce belt usage, and between device intrusiveness and system defeat. For example, all drivers with working interlocks or unlimited buzzer reminders were wearing a seat belt; but 62% of the systems with interlocks or unlimited buzzers had been defeated, and only 15.9% of the drivers in these cars were wearing a seat belt. The normative data indicated marked ineffectiveness of the negative reinforcement contingencies implied by current seat belt inducement systems; but suggested that unlimited buzzer systems would be the optimal system currently available if contingencies were developed to discourage the disconnection and circumvention of such systems. Positive reinforcement strategies are discussed that would be quite feasible for large-scale promotion of seat belt usage.     

Beauty Is Only "Name" Deep: The Effect of First-Name On Ratings of Physical Attraction

College students ( n = 197) voted to select a beauty queen from among six photographs equivalent in physical attractiveness, as determined by rankings of 35 students from a separate university. Half the photographs bore a desirable first-name and half were assigned an undesirable first-name. As predicted, firstname had a significant effect on physical attraction: Girls with desirable firstnames received 158 votes to 39 for those with undesirable names. These data were discussed in terms of an additive, rather than an interactive, effect, due to the nature of the task. The strength of these findings was related to the study's ecological validity.     

Picture superiority in free recall: The effects of organization and elaboration

A conception of semantic memory structure is presented in which elaboration is considered to vary both between and within items. Pictures and their verbal labels are suggested to activate common abstract memory representations, but these activations will differ in their degree of within-item elaboration. However, pictures and words should show comparable between-item elaboration properties, such as might be revealed by the category-recall relationship and clustering in free recall. Children were presented pictures and words in either a category-recall situation, where between-item elaboration was emphasized, or in a control situation where between-item elaboration was minimized. No differences between pictures and words in either recall or clustering were found in the category-recall task. However, when the same items were presented in the control situation the typical picture superiority effect in free recall was found. The results are interpreted as consistent with a two-factor theory of semantic elaboration, and indicate that these basic properties of memory encoding hold even for young children.     

Must the Rational Emotive Therapist Be Like Albert Ellis?

The author believes that some counselors may avoid the use of Rational Emotive Therapy techniques because they feel that they could not deal with clients in the same active-directive manner as of Albert Ellis, the originator of RET. Counselors who may be interested in applying RET principles with clients are urged to adapt the techniques of RET to their own personalities and styles of counseling.     

Saltation through the blind spot

At least three localization illusions can be produced by varying the time relations between two stimuli. Two of these, phi motion and Békésy’s illusion, have been induced in areas lacking receptors. To learn if this also occurred with the third illusion, sensory saltation, people reported their observations when Geldard’s visual rabbit was induced by stimulating points around the optic disk. The rabbit crossed the blind spot as well as other portions of the eyes, and the illusory point was often localized within the region of the blind spot. All three illusions can be localized in an area devoid of receptors.     

Asymmetric attributions for compliance: Reward vs punishment

It was proposed that people attribute an individual's behavior more to internal factors when that individual's actions are influenced by reward than when those actions are influenced by punishment. Previous research has failed to control for the power of reward versus punishment which, in effect, creates a confounding of behavioral base rates (consensus) with the reward-punishment manipulation. The current research created reward and punishment contingencies that were equal in their base rates for producing a compliant response. In Experiment 1, subjects (n = 63) who produced the base-rate data also made attributions regarding a compliant target person. The results supported the reward-punishment attributional asymmetry hypothesis in that the target person was held more responsible for his actions in the reward than in the punishment conditions. A second experiment (n = 72) provided some attributors with information regarding base rates for compliance and measured perceived base rates for compliance. Knowledge of the base rates for compliance eliminated the reward-punishment attributional asymmetry phenomenon. Subjects not provided with such knowledge erroneously assumed different base rates for reward and punishment and maintained the perception of reward-punishment attributional asymmetry. Using subjects' estimates of base rate for compliance as a covariate eliminated the attributional asymmetry effect. It is suggested that erroneous base-rate assumptions mediate the attributional asymmetry phenomenon.     

Visual and auditory selective attention and reflection-impulsivity in normal and learning-disabled boys at two age levels

Selective attention to visual and auditory stimuli and reflection-impulsivity were studied in normal and learning-disabled 8- and 12-year-old boys. Multivariate analyses, followed by univariate and paired-comparison tests, indicated that the normal children increased in selective attention efficiency with age to both visual and auditory stimuli. Learning-disabled children increased in selective attention efficiency with age to auditory, but not to visual, stimuli. Both groups increased with age in reflection as measured by Kagan's Matching Familiar Figures Test (MFF). The 8-year-old learning-disabled children were more impulsive than the 8-year-old normals on MFF error scores, but not on MFF latency scores. No difference occurred between the 12-year-old learning-disabled and normal children on either MFF error or MFF latency scores. Correlations between the selective attention scores and MFF error and latency scores were not significant.This research was supported in part by BEH grant G007507227. The authors are indebted to Eleanor McCandless for her assistance in securing the learning-disabled subjects and to James McLeskey and Michael Popkin for their assistance in collecting and analyzing data.