Consumer sophistication and the role of emotion on satisfaction judgments within credence services

• Evidence which demonstrates a link between the affective dimension and satisfaction in a tangible product based context is well documented. However, when placed in a credence service context the role of Affect becomes more complex. Previous research in this field has assumed consumer homogeneity when there is increasing evidence of consumer heterogeneity. This research attempts to address this by examining affective reactions to service encounters between two groups of respondents, one with the ability to make performance assessments about the service and one without. Findings suggest consumers of differing sophistication will vary in the way they form expectation and performance assessments about the technical, functional and affective components of credence services and that consumer sophistication may have a moderating influence on affective reactions evoked. This in turn has implications for the design and delivery of service offerings within such contexts.

Copyright © 2007 John Wiley & Sons, Ltd.     

The Ouchi illusion: An anomaly in the perception of rigid motion for limited spatial frequencies and angles

The spatial parameters underlying a novel illusion of relative motion are characterized. A simple stimulus composed of two sine-wave gratings was sufficient to generate the illusion. We measured the response of subjects to rapid, small-amplitude oscillations of this stimulus behind a fixation point. The effect was clearly strongest for acute angles between the gratings, but only when spatial frequency was between 6 and 11 cpd. We surmise that activity in the grating cells of the primate visual cortex (von der Heydt, Peterhans, & Dursteler, 1992) might be the cause of the illusion. The illusion is potentially an important tool in understanding how higher cortical areas combine disparate motion signals.     

Stages of change in anxiety: psychometric properties of the University of Rhode Island Change Assessment (URICA) scale

Readiness for change is increasingly cited as an important variable in the health behaviours literature, yet there remains a dearth of research related to this construct in mental health. This study examined the psychometric properties of the University of Rhode Island Change Assessment (URICA) scale in two samples. In Study 1 (n = 252), undergraduates completed the URICA and were administered measures of hopelessness, the consequences of worry, self-esteem, anxious symptomatology, and social desirability. The reliability and validity of the URICA were generally supported, although the goodness-of-fit with the intended subscales was only moderate. The Precontemplation, Contemplation and Maintenance subscales correlated as expected with ancillary measures, but the Action subscale did not. In Study 2 (n = 81), individuals with panic disorder were administered the URICA at initial assessment and following cognitive behavioural therapy. The URICA demonstrated excellent reliability, significantly predicted treatment retention and dropout, and showed modest utility for predicting treatment outcome. Confirmatory factor analysis, however, revealed an inadequate fit to the intended subscales. The implications of these findings are discussed and directions for future research highlighted.