The Role of Virtual Experience in Consumer Learning

Through a series of studies designed to explore important aspects of virtual experience, a new type of product affordances—virtual affordances—is proposed and tested empirically. In addition, the existing geometric and material product taxonomy is extended to include mechanical products within the classification structure. Utilizing these new concepts, 3‐D product visualization is compared with traditional 2‐D product representations and television advertising. The results largely support the proposition that 3‐D product visualization is capable of influencing brand attitude and purchase intention for geometric and mechanical products within e‐commerce environments.     

Attitude‐behaviour consistency: the role of group norms,attitude accessibility,and mode of behavioural decision‐making

The interplay between two perspectives that have recently been applied in the attitude area—the social identity approach to attitude‐behaviour relations (Terry & Hogg, 1996 ) and the MODE model (Fazio, 1990a )—was examined in the present research. Two experimental studies were conducted to examine the role of group norms, group identification, attitude accessibility, and mode of behavioural decision‐making in the attitude‐behaviour relationship. In Study 1 (N = 211), the effects of norms and identification on attitude‐behaviour consistency as a function of attitude accessibility and mood were investigated. Study 2 (N = 354) replicated and extended the first experiment by using time pressure to manipulate mode of behavioural decision‐making. As expected, the effects of norm congruency varied as a function of identification and mode of behavioural decision‐making. Under conditions assumed to promote deliberative processing (neutral mood/low time pressure), high identifiers behaved in a manner consistent with the norm. No effects emerged under positive mood and high time pressure conditions. In Study 2, there was evidence that exposure to an attitude‐incongruent norm resulted in attitude change only under low accessibility conditions. The results of these studies highlight the powerful role of group norms in directing individual behaviour and suggest limited support for the MODE model in this context. Copyright © 2003 John Wiley & Sons, Ltd.     

Factual and Affective/Evaluative Recall of Pretrial Publicity: Their Relative Influence on Juror Reasoning and Verdict in a Simulated Fraud Trial1

This study investigated the relationship between recall of real‐life pretrial publicity (PTP) in a high‐profile fraud case and subsequent reasoning about the trial evidence and verdict decisions. Tracking the reasoning and verdict judgments of 50 mock jurors during a video simulation of the trial material, the effect of factual recall of PTP was compared with recall indicating an affective or evaluative response from the PTP. Affective/evaluative recall, but not factual recall, was significantly associated with anti‐defendant reasoning and confidence in guilt. This effect was partially mediated by reasoning developed during the course of evidence presentation. The potentially prejudicial effect of affective/evaluative recall of PTP is discussed in terms of it activating an explanatory structure that frames evidence interpretation.     

Adolescent Ego-Development Trajectories and Young Adult Relationship Outcomes

Adolescent ego-development trajectories were related to close-relationship outcomes in young adulthood. An adolescent sample completed annual measures of ego development from ages 14 through 17. The authors theoretically determined and empirically traced five ego-development trajectories reflecting stability or change. At age 25, the sample completed a close-relationship interview and consented for two peers to rate the participants'ego resiliency and hostility. Participants who followed the profound-arrest trajectory in adolescence reported more mundane sharing of experiences, more impulsive or egocentric conflict-resolution tactics, and less mature interpersonal understanding in their young adult relationships, and their young adult peers described these participants as more hostile. Participants who attained or maintained higher levels of ego development in adolescence reported more complex sharing of experiences, more collaborative conflict-resolution strategies, and greater interpersonal understanding, and their young adult peers rated them as less hostile and as more flexible.     

Recalling more childhood events leads to judgments of poorer memory: Implications for the recovered/false memory debate

Dissociative disorders that are believed to develop from childhood sexual abuse are often considered to include amnesia for childhood events, particularly the events that involve the abuse itself. One unresolved issue is the extent to which memory recovery attempts can contribute to claims of having amnestic symptoms. Experiments with undergraduate subjects reveal that requiring more reports of childhood events will increase judgments of having poorer memory of one’s childhood. The results are consistent with the use of heuristics when one is reasoning under conditions of uncertainty, as experienced difficulty in remembering more experiences is attributed to the incompleteness of childhood memory. The findings challenge the validity of reports of childhood amnesia that follow memory recovery attempts.     

A positive effect of iron supplementation on the IQS of iron deficient children

To examine possible effects of iron supplementation on the intelligence of young adolescents, iron supplements and placebos were given daily for 16 weeks to two matched groups of 208 and 205 12–15-year-olds. Iron status before the trial began was assessed by the measurement of serum ferritin and haemoglobin levels. In the sample considered as a whole, the iron supplementation had a small but nonsignificant effect on IQ, but those who were iron deficient, with serum ferritin levels of 12 ng/ml and below, showed a statistically significant IQ gain of 5.8 IQ points, as compared with a matched control group given placebos.     

Evidence for an equality heuristic in social decision making

Subjects read a story in which five business partners needed to allocate the profits and expenses of the partnership in a fair and reasonable manner. Each of the partners worked independently and produced different gross incomes between $140 and $285. The gross incomes were to be divided into expenses and profits. Subjects were asked to fill in fair allocations in an accounting ledger. Three factors were manipulated: the target of the allocation task (either the expenses or the profits), the causal attributions for the differences in gross incomes (internal, external, or both), and whether the subjects were asked to fill in both columns (expenses and profits) or just one.

The results supported the hypothesis that the subjects heuristically used equality to make their allocations. Over 70% of the subjects allocated at least one column equally (although the frequency of equality use varied as a function of both the target of the allocation and the attribution given). Subjects allocated the target columns equally more often than non-target columns, even though equality for one column implied inequality for the other. The use of equality was also sensitive to the attribution given for the performance differences. Differences due to external factors, i.e., the number of people showing up at the market, produced the most equal allocations of profits (with unequal expenses) while the internal attribution produced the highest proportion of equal expense allocations (with unequal profits).     

Additional evidence for veridicality of perceptions based on physiognomic cues.

This study was designed to determine whether veridical interpersonal perceptions can be found on the basis of physiognomic cues. 21 male and female college students attempted to identify the correct social category [honor student, active or inactive in extracurricular events, and beauty queen (for female stimulus persons) or athlete (for male stimulus persons)] of 44 photographed male and female stimulus persons. Results demonstrated considerable veridicality, especially by male judges and of stimulus persons occupying categories which imply physical attributes.