Likelihood of attending to the color word modulates Stroop interference

Three experiments investigated whether the Stroop color-naming effect is modulated by the likelihood of a color word capturing visual attention. In Experiment 1, a bar or a neutral word was presented at fixation as a color carrier, along with a color word randomly appearing in either an achromatic color (white in the main experiment, gray in a follow-up) or purple. Reduction of the Stroop effect (known as Stroop dilution) occurred when the color word was achromatic but not (or to a lesser extent) when it was in purple. In Experiment 2, the color of the color word remained constant throughout trial blocks, and Stroop dilution was equally evident when the word was always in purple and when it was always in white. In Experiment 3, a color bar was presented as the color carrier with both a color word and a neutral word. In this case, the Stroop effect was larger when the color word appeared in purple, and smaller when the neutral word appeared in purple, than when neither word did. These results imply that the extent to which processing of a color word occurs is determined by the likelihood of the word capturing attention.     

Collaborate and share: an experimental study of the effects of task and reward interdependencies in online games.

Today millions of players interact with one another in online games, especially massively multiplayer online role-playing games (MMORPGs). These games promote interaction among players by offering interdependency features, but to date few studies have asked what interdependency design factors of MMORPGs make them fun for players, produce experiences of flow, or enhance player performance. In this study, we focused on two game design features: task and reward interdependency. We conducted a controlled experiment that compared the interaction effects of low and high task-interdependency conditions and low and high reward-interdependency conditions on three dependent variables: fun, flow, and performance. We found that in a low task-interdependency condition, players had more fun, experienced higher levels of flow, and perceived better performance when a low reward-interdependency condition also obtained. In contrast, in a high task-interdependency condition, all of these measures were higher when a high reward-interdependency condition also obtained.     

Social and Situational Factors Associated With Contraceptive Switching: Implications for Practitioners1

This study was an investigation of contraceptive switching in the context of a 5-wave panel design of diaphragm and pill users from the New York City metropolitan area. The respondents were 525 women between the ages of 14 and 46, who came to one of 10 family planning clinics to obtain birth control, Results indicated a hazard function for switching in which the hazard rate increased in the initial weeks and then gradually declined over time. Clinic experiences on the part of the women were found to alter survivorship trends. Implications of the data for service providers were developed.     

Factors of regular sponsorship of African children: A cross-ethnic study

This study examined psychological well-being influences of personal factors on regular sponsorship of, or donation to, African children living in Africa. Study participants (N = 597) were 338 Koreans (50.3% female, n = 170) and 259 Chinese (56.8% female, n = 147). They responded to measures of psychological well-being, individual social responsibility, social impression management, and subjective norms. Following multiple group analyses applying structural equation modelling, subjective well-being influenced psychological well-being among the Korean donors; whereas social responsibility influenced psychological well-being among the Chinese donors. In both the Korean and Chinese groups, psychological well-being was associated with an increased regular sponsorship of African children. Latent ethno-cultural personal orientations appear to explain psychological well-being with donation activity.