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GERALD R. MILLER 《人类交流研究》1978,4(2):164-178
This paper details four alternative perspectives for conceptualizing the interpersonal communication process, emphasizing their implications for the theorist and researcher of interpersonal communication. The four perspectives discussed are the situational approach, the developmental approach, the law-governed approach, and the rule-governed approach. The strengths and limitations of each perspective are examined, and some suggested priorities for future research are offered. 相似文献
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This review synthesizes relevant research dealing with the processes of learning and suggests its applications to compliance gaining. The two major issues addressed are: (1) to what degree can learning theories explain the acquisition of new attitudes and behaviors, and (2) to what degree are attitudinal and behavioral changes governed by learning theory principles? The learning theories discussed are grouped into three categories: stimulus-response or connectionist approaches; cognitive approaches; and stochastic, mathematical, and cybernetic approaches. The stimulus-response models, which encompass most of the research examined in this paper, are further broken down into four types: (1) classical conditioning, (2) contiguity models, (3) instrumental (or operant) conditioning and (4) models including drive and drive reduction. Principles and major research evidence from numerous learning theories are reviewed and analyzed, and suggestions are made as to how this evidence may aid in the construction of more complete theories of persuasion and attitude change. 相似文献
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GERALD M. PHILLIPS 《人类交流研究》1981,7(4):361-370
The name “science” may have been wrongly applied to what experts do when they study human communication. Assumptions and methods of the hard sciences do not seem to fit human communication behavior. The result is subversion of human dignity through the production of findings that are method oriented but not productive of generalizations useful either in advancing understanding or in generating a useful technology. The need is to discover a way to anthropomorphize the study of human communication behavior. 相似文献
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With roots in social psychology, human relations, and organizational theory and behavior, the discipline of organizational communication has emerged in the last 25 years with its own content, methodology, and applications. Although one of the first major literature reviews of this field was produced about 15 years after much of the early foundation research had been completed (Guetzkow, 1965), the next major reviews were published in half the time (Porter & Roberts, 1972; Redding, 1972). As further evidence of the sheer quantity of research being completed in this new discipline, four additional reviews and syntheses were published during the next four years (Pietri et al., 1974; Goldhaber, 1975; Bernstein, 1976; Richetto, 1977). In fact, as Richetto closed his 1976 overview of the field, he predicted that there would “likely be continued attempts at integrating and synthesizing findings” (p. 336). Little did he realize that within two years, three additional reviews would appear (Dennis, Goldhaber, Yates, 1978; Farace, Taylor, Stewart, 1978; Monge, Edwards, Kirste, 1978). The present synthesis and review, with its emphasis on findings and implications, combines the results of recent North American and European research with those of the first 16 studies completed by the International Communication Association (1CA) Communication Audit. We have divided the review into three major sections: a historical overview of the major findings from both North America and Europe; major findings from the ICA Communication Audit; and implications of all major findings for future research. 相似文献
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