A cost-benefit analysis of demand for food.

Laboratory studies of consumer demand theory require assumptions regarding the definition of price in the absence of a medium of exchange (money). In this study we test the proposition that the fundamental dimension of price is a cost-benefit ratio expressed as the effort expended per unit of food value consumed. Using rats as subjects, we tested the generality of this "unit price" concept by varying four dimensions of price: fixed-ratio schedule, number of food pellets per fixed-ratio completion, probability of reinforcement, and response lever weight or effort. Two levels of the last three factors were combined in a 2 x 2 x 2 design giving eight groups. Each group was studied under a series of six FR schedules. Using the nominal values of all factors to determine unit price, we found that grams of food consumed plotted as a function of unit price followed a single demand curve. Similarly, total work output (responses x effort) conformed to a single function when plotted in terms of unit price. These observations provided a template for interpreting the effects of biological factors, such as brain lesions or drugs, that might alter the cost-benefit ratio.     

Discrimination learning in a foraging situation

Rats were allowed to forage in a simulated natural environment made up of eight food sources (patches) each containing a fixed number of pellets. Two of the eight contained an extra supply of peanuts. The peanut patches were signaled by an olfactory/visual cue located at the bottom of the ladder leading to the patch. In successive phases the number of sessions per day, height of the patches, and availability of peanuts were manipulated. Subjects showed evidence of discrimination learning under these conditions, although the degree of discriminatory behavior varied as a function of environmental manipulations. Assessment of behavior within foraging sessions showed that subjects systematically changed their patterns of utilization of patches across time. Sampling or exploration, as well as food reinforcement, seem implicated in these results.     

Pigeons can discriminate locations presented in pictures

The present experiments were designed to teach pigeons to discriminate two locations represented by color photographs. Two sets of photographs were taken at two distinctive locations on a university campus. These sets represented several standpoints at each location. For the true-discrimination group, pictures from the two locations were differentially associated with reward; for the pseudodiscrimination group, half of the views from each location were arbitrarily but consistently associated with reward. The former group acquired the discrimination much more rapidly. These birds also showed good transfer to new views from the standpoints used in training and to a new standpoint at each location not used in training. In a second experiment, another group of pigeons could terminate any training trial by pecking an “advance” key. Three of 4 subjects used this option to reduce the duration of trials in which pictures from the negative location were presented. These data suggest that pigeons can integrate views shown in pictures into a “concept” of a location. The method used here may be the experimental analogue of a common, natural process by which animals learn to identify locations.     

Accuracy of estimations of body-frame size as a function of sex and actual frame size

Body-frame size is an important factor in determining an optimal body weight for a given height. Previous studies have indicated that many individuals incorrectly estimate their body-frame size, and, as a result, incorrectly assess their ideal weight. The present study investigated the accuracy of estimation of body-frame size as a function of sex and actual frame size. The subjects were 66 men and 52 women participating in a community adult fitness program. Data indicated that medium-framed individuals were the most accurate in their estimations of body-frame size. Also, women were twice as likely to be accurate as were men. These results are interpreted to mean that most people assume they are medium-framed and that there is a sex difference in the way body-frame size is estimated.     

WORK LOAD, TENSION, AND COPING: MODERATING EFFECTS OF SUPERVISOR SUPPORT

This research investigated the buffering role of social support in the relationship of work load to both tension-anxiety and coping for police radio dispatchers ( N = 60). Each dispatcher was observed throughout an entire 8-hour work shift by a trained observer. Objective load consisted of the hourly rate of incoming telephone calls, police radio transmissions, and face-to-face or written communications from superiors, co-workers, and others. At the end of each shift, measures were taken of dispatchers' perceived load, felt tension-anxiety, and coping actions. Hierarchical regression revealed that support from superiors moderated the effects of both objective and perceived loads; no main effects of support were found. Statistically significant interactions confirmed the hypothesized buffering role of support: under high perceived load, dispatchers with high social support engaged in more coping actions and felt less tension-anxiety than did low-support dispatchers. No differences were found when perceived load was low. Support also buffered effects of objective load on tension-anxiety but not on coping.     

Effects of visual aids on acquisition of selected tennis skills

The study compared the effects of supplemental visual aids on the acquisition of selected tennis skills. The forehand and backhand drive placement tests of the Hewitt Tennis Achievement Test were used to pretest, midtest, and posttest 55 subjects who were assigned to one of three treatments: control (instructor's verbal feedback only), videotaped replay viewing (with instructor's feedback), and loop-film viewing (modeling, with instructor's feedback). Each received 1200 min. of instruction. There were no statistically significant differences among groups; however, empirical evidence suggested that the use of videotaped replay and loop-film technique has merit and might be given consideration for use in instructional settings.