Attempts to train novices for beer flavor discrimination: a matter of taste

Inexperienced beer-drinkers who could not pass a beer-flavor discrimination test were divided into a taste group, which received additional perceptual experience with beer flavors; a verbal group, which received instruction in beer flavor terminology; a taste/verbal group, which received both additional experience and instruction; and a control group. Before and after training, all subjects participated in a similarity rating task involving beer flavors and flavor-related adjectives. Additional taste experience--but not increased experience with beer-flavor terminology--improved novices' ability to detect identical beer flavors. Results are discussed in terms of the trainability of flavor discrimination and the role of cognitive factors (both flavor-related and flavor-independent) in marketing beverages.     

The effect of mood and pleasant versus unpleasant information feedback on performing a motor skill

The effect of negative, positive, or neutral feedback on a rotary pursuit task as a function of the subject's depressed or elated mood was ascertained. Specifically, the self-schema hypothesis was examined. Ninety female volunteers, ranging in age from 18 to 25 years, participated. They were randomly assigned to one of eight conditions based on depressed or elated mood states, elicited by Velten's (1968) mood induction procedure, and feedback. A control group received no feedback and was not subjected to a mood inducing treatment. Baseline measures and changes in mood were determined by the Multiple Adjective Affective Checklist (MAACL). Bogus feedback was offered after all but one of the trials. The subjects' mood changed significantly during the mood-inducing treatment. For motor performance, partial support was lent to self-schema. Elated and depressed subjects performed best under positive and negative feedback, respectively. The effects, however, were temporary.     

Does order of letter analysis contribute to the parafoveal identification asymmetry?

A parafoveally presented target character usually is identified more accurately when flanked by a nontarget character to its foveal side than when flanked by one to its peripheral side. An outside-in process of analysis produced by uncertainty about the target's position could contribute to this asymmetry. Current results revealed a greater asymmetry with relative target position blocked than with it mixed over trials, suggesting that target position uncertainty leads to inside-out, rather than outside-in, analysis.