Factor structure of the Lorr and More assertiveness inventory

Previous research among university students has identified four classes of assertive behavior, namely, Directiveness, Social Assertiveness, Defense of One's Rights and Interests and Independence. Scores on the Lorr and More (1980) Assertiveness Inventory, obtained from a general population sample, were subjected to Varimax rotatio. Results revealed only three classes of assertiveness. It is argued that Directiveness may be inferred from various forms of assertiveness, rather than being a separate and distinct class of assertive behavior.     

Age norms for impulsiveness,venturesomeness and empathy in children

A total of 1505 children (633 boys and 872 girls) completed the I₆ Impulsiveness Questionnaire. Reliabilities, scale intercorrelations and means and standard deviations are given after slight modifications were made to the original scoring key on the basis of factor analyses. Age means for both sexes are also given.     

Hair loss,personality and attitudes

Personality and attitude measurements were carried out on 204 adult males suffering from hair loss. Three groups were tested: those in the first group had had a hair weave fitted and were retaining the weave as a viable solution to their hair problem; the second had worn the weave for a trial period but had decided against its continued use; the third had had no form of treatment and seemed little concerned about their hair loss. Results showed that all three groups possessed N and P scores which were significantly higher than those shown by a normative group of males in the same age range, but that the weave-retaining group scored significantly lower on E than the normative group: other personality differences were non-significant. The group who had rejected the hair-weave treatment as a viable solution to their hair-loss problem was significantly more neurotic and possessed a significantly lower self-esteem than the group that retained the weave: this latter group had scores on these and all other variables tested which were very similar to those of the group that had had no treatment.     

When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.     

Intelligence and age as predictors of motor performance

The Yule-Oseretsky test of motor performance was administered to 10 ‘undifferentiated’ mentally-retarded adults, 10 normal children and 10 normal adults. In accordance with Denny's (1964) 3-group design, the children were matched on mental age with the retardates, the normal adults were matched on chronological age with the retardates, and the children and normal adults were matched on intelligence quotient. The results showed that mental age predicted performance on both fine and gross motor tasks, with the children and retarded adults both obtaining similar relatively-low scores.     

The micro-structure of tapping movements in children

In order to investigate the development of movement speed in relation to movement organization, children of 5, 6, 7, 8 and 9 years of age and adults carried out a reciprocal tapping task, in which time pressure and distance were manipulated. The duration, velocity, acceleration and accuracy of the movements were compared between age groups. Age differences appeared mainly in the homing time, not in the duration of the distance covering movement phase. Accuracy and velocity of the distance covering movement phase differed with age. Time pressure affected the homing time, but not the duration of the distance covering phase. Distance manipulation affected mainly the velocity and duration of the distance covering movement phase and the homing time. In the discussion it is contended that age differences in homing time may be related to both the accuracy of the distance covering movement phase and the rate of information processing of the subject.     

Programming time as a function of number of movement parts and changes in movement direction

The question of whether changes seen in simple reaction time (SRT) as a function of response complexity (i.e., number of movement parts) should be considered as differences in the time needed to centrally program a motor response was addressed. Using a large-scale tapping response, 14 subjects contacted from one to five targets positioned in a straight line, while a second group of 14 subjects executed 90 degrees changes in direction in striking the targets. Results revealed that mean SRT and mean premotor time increased linearly as the number of movement parts increased, regardless of whether changes in movement direction had to be programmed, with the greatest increase occurring between one-, and two-part responses. Increases in motor time were not sufficient to account for the sizeable SRT effect. These findings support the position of increased central programming time for more complex responses, and also help establish some of the boundaries of the complexity effect.     

On the measurement of storage and retrieval contributions to memory development

We report two free recall experiments and a cued recall experiment in which a new two-stage model was used to obtain numerical measurements of age changes in various aspects of storage and retrieval. The subjects in all three experiments were 7-year-olds (second graders) and 11-year-olds (sixth graders). The major findings in the free recall experiment were that getting a trace into storage posed less of a problem for elementary schoolers than learning how to get it out on test trials, that retrieval development is more rapid during the elementary school years than storage development, and that the superiority of older children's storage and retrieval abilities tends to become more pronounced as learning progresses. A similar pattern of results was obtained under different conditions in the cued recall experiment.     

The effects of recency and story content on children's moral judgments

Sixteen stories were read to children at ages 4, 7, and 11 years and to college freshmen (n = 24 per age level) to investigate the effects of recency and specific story content on the development of moral reasoning. The stories consisted of either positive or negative intention and either positive or negative consequence in one of four situations: rule breaking, property damage, property damage with peer interaction, or injury to a person. At each age level, half of the subjects heard the stories with the intention first and the consequence second, and half heard them in the reverse order. Analyses confirmed that in general younger children judged on consequence, whereas older children utilized intention, and that on stories containing intentional injury to a person, the younger child took intention into account. Recency effects were evidenced for both the 4- and 7-year-olds. In the 4-year-old group, however, the recency effects failed to override the salience of negative consequence in contexts of positive intention and negative consequence. This suggests that preschool children may respond primarily to the negative aspect of the story, whether intention or consequence.     

Context effects on the perceived physical attractiveness of faces

Four experiments were conducted to study the nature of context effects on the perceived physical attractiveness of faces. In Experiment 1, photos of faces scaled on attractiveness were presented in sets of three, with target faces appearing in the middle flanked by two context faces. The target faces were of average attractiveness, with the context faces being either high, average, or low in attractiveness. The effect of the context was one of assimilation, rather than contrast, regardless of whether the persons in the photos were portrayed to be associated. This result was interpreted in terms of a “generalized halo effect” for judgments of the physical attractiveness of stimuli within a group. Presenting the persons of a set as friends enhanced the perceived attractiveness of the target face but only when the context did not contain a face of low attractiveness. In Experiment 2, the assimilation effect was observed to carry over to influence ratings of the target faces several minutes after the context faces had been removed. Experiment 3 showed the assimilation effect to be robust regardless of whether the context was composed of two faces or one, but Experiment 4 showed the assimilation effect to be evident only when the context faces were presented simultaneously with the target.