On assessing verbal stimulus hierarchies1

Typical word-association procedures result in verbal response hierarchies for a specific stimulus word. The problem of assessing corresponding stimulus hierarchies is discussed Three approaches are entertained: obtaining associations to all of the words in the dictionary, clerical cross-indexing of existing response-hierarchy data, and obtaining backward associations which are then used in forward association. A comparison of data obtainable by the last two methods is presented.     

VERBAL BEHAVIOR AS A FUNCTION OF APPREHENSION AND SOCIAL CONTEXT

This study examined the effect of high and low communication apprehension in conjunction with social and personal settings upon verbal behavior. Step wise multiple discriminant analysis of the data indicated a linear combination of language indices (number of syllables, Noun-Verb/Adjective-Adverb ratio, and phrase repetitions) which discriminated between the high apprehensive-personal setting group and the remaining three groups. Results are discussed relative to theoretical projections and the potential for sensitivity toward communication behavior being operative within the communication apprehension framework.