The Role of Body Weight,Waist-to-Hip Ratio,and Breast Size in Judgments of Female Attractiveness

It was demonstrated by Singh and Young (1995)that morphological features such as overall body fatdistribution measured by waist-to-hip ratio (WHR) andbreast size, influence judgments of femaleattractiveness, age, and desirability for relationships. Thepresent study was a replication and extension of thatresearch, using both male and female participants. Theresults supported the general findings of the original study, and as predicted, the effect of breastsize on attractiveness judgments depended on overallbody fat and WHR. The significance of interactionswithin the different morphological features whichdetermine female attractiveness were noted. Overall,there were surprisingly few sex differences. Results arediscussed in terms of the socio-biological theoriescurrently popular in the literature.     

A comparison of agricultural biotechnology research communities in the UK and brazil

Thirty-four biotechnology researchers of the Biotechnology and Biological Sciences Research Council (BBSRC), United Kingdom, and twenty-eight of the Brazilian Agriculture Research Enterprise (Embrapa), Brazil, were asked which factors are important for research; and the external influences in defining their research project objectives. The data show that: 1) eight of the eighteen selected factors that influenced their research have statistically significant differences when the perceptions of both research groups were compared; and, 2) both research groups do not perceive significant influences from external groups and organizations when defining research project objectives.     

Gender stereotyping in television advertisements: a study of French and Danish television

Two similar, but not identical, content analyses of the portrayals of men and women in French and Danish television advertisements are reported. By partially replicating and extending past investigations conducted in America, Australia, Britain, Hong Kong, Indonesia, Italy, Kenya, and New Zealand, it was predicted that there would be more gender stereotyping in French television advertisements and less gender stereotyping in Danish television advertisements. In the first study, 165 French television advertisements were analyzed by following established coding categories (A. Furnham & E. Skae, 1997; L. Z. McArthur & B. G. Resko, 1975). Contrary to prediction, the results showed that traditional gender role portrayal on French television was no different from that found in other countries. Separate statistical analyses were carried out for visually versus aurally classified central figures, yet this yielded relatively few significant differences. In the second study, a sample of 151 Danish advertisements was analyzed; results showed that Danish television was generally less gender stereotypic than French television in its portrayal of women. Exactly half (5) of the coding categories showed significant differences. Finally, an international statistical comparison between these two studies and similar research in Australia, Britain, and Italy was carried out. The methodological implications of these results are discussed as well as the theoretical issues arising from other studies of this sort.     

Gender Differences in Measured and Self-Estimated Trait Emotional Intelligence

Two hundred and sixty predominantly White participants completed a measure of trait emotional intelligence (EI) and estimated their scores on 15 EI facets on a normal distribution with 100 points as the mean and 15 points as a standard deviation. Females scored higher than males on the social skills factor of measured trait EI. However, when the 15 facets of self-estimated EI were combined into a single reliable scale and the participants's measured trait EI scores were held constant, it was demonstrated that males believed they had higher EI than females. Most of the correlations between measured and self-estimated scores were significant and positive, thereby indicating that people have some insight into their EI. Correlations between measured and self-estimated scores were generally higher for males than females, and a regression analysis indicated that gender was a significant predictor of self-estimated EI.     

Legal and Ethical Considerations in Allowing Parental Exemptions From Newborn Critical Congenital Heart Disease (CCHD) Screening

Critical congenital heart disease (CCHD) screening is rapidly becoming the standard of care in the United States after being added to the Recommended Uniform Screening Panel (RUSP) in 2011. Newborn screens typically do not require affirmative parental consent. In fact, most states allow parents to exempt their baby from receiving the required screen on the basis of religious or personally held beliefs. There are many ethical considerations implicated with allowing parents to exempt their child from newborn screening for CCHD. Considerations include the treatment of religious exemptions in our current legal system, as well as medical and ethical principles in relation to the rights of infants. Although there are significant benefits to screening newborns for CCHD, when a parent refuses for religious or personal beliefs, in the case of CCHD screening, the parental decision should stand.     

Personality traits and academic examination performance

British university students (N = 247) completed the NEO‐PI‐R (Costa & McCrae, 1992 ) personality inventory at the beginning of their course and took several written examinations throughout their three‐year degree. Personality super‐traits (especially Conscientiousness positively, and Extraversion and Neuroticism negatively) were significantly correlated with examination grades and were found to account for around 15% of the variance. Primary traits were also examined and results showed significant correlations between a small number of these traits (notably dutifulness and achievement striving positively, and anxiety and activity negatively) and academic achievement. Furthermore, selected primary personality traits (i.e. achievement striving, self‐discipline, and activity) were found to explain almost 30% of the variance in academic examination performance. It is argued that personality inventory results may represent an important contribution to the prediction of academic success and failure in university (particularly in highly selective and competitive settings). Copyright © 2002 John Wiley & Sons, Ltd.     

Emerging Adulthood in American and British Samples: Individuals' Personality and Health Risk Behaviors

The purpose of this study was to examine the relationship between instrumental and expressive traits, and health-related behaviors among individuals in emerging adulthood (18–25 years old) in two Western societies. Individuals (100 males, 100 females) in an American sample and a British sample (36 males, 75 females) completed the Personal Attributes Questionnaire, a measure of neuroticism, the Health Behaviors Inventory, and two measures of perceived physical health. As hypothesized, in support of the androgyny model, individuals in both samples who scored high on both instrumental and expressive traits reported better health practices (i.e. safety belt use, less smoking) than individuals who scored low on both sets of traits or high on only one set of traits, after controlling for neuroticism. As hypothesized, for both samples, neuroticism explained more variance in perceived physical health than the other personality traits.     

Advertising: The contribution of applied cognitive psychology

This paper looks at the contribution of applied cognitive psychology primarily to the research on advertising. The first issue is to attempt to define and specify the unique contribution of applied, as opposed to “pure,” cognitive psychology to this research area. Next, the issue of the medium of message delivery is discussed. The importance of program involvement and mood impact on memory for advertisements is then reviewed. The major part of the review looks at the influence of humor, sex, violence, and unconventional sex roles in advertisements on their impact on viewer's memory. An attempt is made to document important and replicated findings in this area. Finally, some effort is made to consider future avenues of research.     

Advertisement–programme congruence in memory of sexual fragrance advertisements

The current study explored the effect of sexual content in advertisements and the programme–advertisement congruence on the memory of sexual and nonsexual advertisements. Seventy participants (41 females and 29 males) were randomly allocated to one of four conditions. They viewed either The Bachelorette (sexual programme) or I'm a Celebrity… Get Me Out of Here! (nonsexual programme) with sexual or nonsexual fragrance advertisements placed within the programme. The order of the advertisements was counterbalanced across participants to control for order effects. Free and cued recall of the advertisements were assessed. As predicted, there was a main effect of advertisement type, with the sexual advertisements better recalled than the nonsexual advertisements. Contrary to our prediction, the sexual content of the programme did not have an effect on advertisement recall. There was an interaction between the advertisement type and programme type; sexual advertisements were remembered better when embedded within a sexual programme. Limitations of this study are considered.