How do people judge risks: Availability heuristic, affect heuristic, or both?

How does the public reckon which risks to be concerned about? The availability heuristic and the affect heuristic are key accounts of how laypeople judge risks. Yet, these two accounts have never been systematically tested against each other, nor have their predictive powers been examined across different measures of the public's risk perception. In two studies, we gauged risk perception in student samples by employing three measures (frequency, value of a statistical life, and perceived risk) and by using a homogeneous (cancer) and a classic set of heterogeneous causes of death. Based on these judgments of risk, we tested precise models of the availability heuristic and the affect heuristic and different definitions of availability and affect. Overall, availability-by-recall, a heuristic that exploits people's direct experience of occurrences of risks in their social network, conformed to people's responses best. We also found direct experience to carry a high degree of ecological validity (and one that clearly surpasses that of affective information). However, the relative impact of affective information (as compared to availability) proved more pronounced in value-of-a-statistical-life and perceived-risk judgments than in risk-frequency judgments. Encounters with risks in the media, in contrast, played a negligible role in people's judgments. Going beyond the assumption of exclusive reliance on either availability or affect, we also found evidence for mechanisms that combine both, either sequentially or in a composite fashion. We conclude with a discussion of policy implications of our results, including how to foster people's risk calibration and the success of education campaigns. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Understanding “silver” consumers through cognitive age,health condition,financial status,and personal values: Empirical evidence from the world's most mature market Japan

Older consumers remain under‐researched, especially in Japan, the country most severely affected by demographic change with a rapidly aging and shrinking population. This paper aims at a better understanding of Japanese older consumers through cognitive age, health condition, financial status, and personal values. This study is the first one using these variables together on a sample of 316 older Japanese consumers. The age perception of the respondents was found on average 8 years younger than their actual chronological age, in line with the assumption of cognitive age being universal. Four groups were identified revealing a decrease in the difference between chronological and cognitive age with lower levels of health and wealth. The difference was found higher for people feeling healthy and poor than for people feeling in poor health and wealthy, thus indicating that feeling in good health was having somewhat more impact on the difference between actual and cognitive age than feeling wealthy. Respondents gave top ranking to “warm relationships with others”, second importance to “security”, and third importance to “fun and enjoyment in life”. The rankings of “excitement”, “fun and enjoyment in life”, and “sense of accomplishment” were showing a significant decrease of importance with higher cognitive age groups. Copyright © 2011 John Wiley & Sons, Ltd.     

Another fundamental social category? Spontaneous categorization of people who uphold or violate moral norms

Studies of social categorization have shown that humans robustly categorize others along dimensions of sex, age, kinship, and coalition. Drawing on a functional perspective, we predicted that humans should also categorize others along the dimension of morality (i.e., violating vs. upholding moral norms). In a study employing the memory confusion paradigm, university undergraduate participants (N = 39) were presented with same-sex targets randomly matched with sentences indicating violation or upholding of moral norms, and with sentences indicating competence or incompetence. Results showed that participants spontaneously categorized along morality but not along competence, suggesting that morality (beyond general valence) may be an important dimension of social categorization.     

Revisiting the relation between contingency awareness and attention: evaluative conditioning relies on a contingency focus

Although evaluative conditioning has occasionally been demonstrated in the absence of contingency awareness, many recent studies imply that its acquisition depends on the availability of attentional resources during conditioning. In previous experiments attention has typically been manipulated in a general way rather than looking at the particular focus of attention. The present study investigated the role of a focus on the CS-US contingency. Two separate distraction tasks were designed that either diverted attention from the stimuli or directed it to the stimuli while drawing attention away from the contingency between the stimuli. Both types of distraction were shown to eliminate evaluative conditioning. Significant evaluative conditioning was observed in a third group of participants who were required to attend the contingencies. A mediation analysis showed that the observed discrepancy in evaluative conditioning effects between groups was mediated by contingency awareness. The results imply that attention in terms of a stimulus focus is not sufficient for evaluative conditioning to occur. Rather, attention to the contingencies between stimuli appears to be crucial in evaluative conditioning, because it is supposed to foster the acquisition of contingency awareness.     

Individual differences in the rubber-hand illusion: Predicting self-reports of people's personal experiences

Can we assess individual differences in the extent to which a person perceives the rubber-hand illusion on the basis of self-reported experiences? In this research, we develop such an instrument using Rasch-type models. In our conception, incorporating an object (e.g., a rubber hand) into one's body image requires various sensorimotor and cognitive processes. The extent to which people can meet these requirements thus determines how intensely people experience and, simultaneously, describe the illusion. As a consequence, individual differences in people's susceptibility to the rubber-hand illusion can be determined by inspecting reports of their personal experiences. The proposed model turned out to be functional in its capability to predict self-reports of people's experiences and to reliably assess individual differences in susceptibility to the illusion. Regarding validity, we found a small, but significant, correlation between individual susceptibility and proprioceptive drift. Additionally, we found that asynchrony, and tapping rather than stroking the fingers constrain the experience of the illusion.     

Inferring correlations: From exemplars to categories

Research and theorizing suggest a processing advantage of category-level correlations over exemplar-level correlations. That research has also shown that category-level correlations serve as a proxy for inferring exemplar-level correlations. For example, an individual may learn that the demand for a product category, like cheese, in one store predicts the demand for this category in another. The individual could then draw the unwarranted conclusion that the demand for an exemplar, like cheddar, would also predict the demand for this exemplar in the other store. This notion is supported by previous experiments demonstrating that the subjective exemplar-level correlation follows the implication of the category-level correlation. However, in virtually all previous experiments suggesting a processing advantage for category-level over exemplar-level correlations, the stimulus correlation at the category level was substantial, whereas the correlation at the exemplar level was weak. Here, we tested the hypothesis that individuals process the level that is most informative, either the exemplar or the category level. We presented participants with a zero correlation at the category level, but varied the correlation at the exemplar level. Participants presented with a zero correlation across exemplar products correctly reproduced a zero correlation across product categories. When presented with a substantial correlation at the exemplar level, however, they erroneously reproduced a similar correlation at the category level. These findings therefore imply that there is no general processing advantage for correlations at higher aggregation levels. Instead, individuals seemingly attend to the level that holds the most regular information. Findings are discussed regarding the role of covariation strength in correlation detection and use.     

Correction to: A psychophysiological investigation of mourning: There are two sides to the story

Motivation and Emotion - Mourning constitutes an important human emotion, which might cause—among other things—major depressive symptoms when lasting for too long. To date, no study...