Package Graphics and Consumer Product Beliefs

In recent years, marketers' tactics to increase product sales through health claims have been scrutinized by public policy makers. The culmination of this process was the passage of the National Labeling Education Act, which highly restricts the type, amount, and format of nutritional information conveyed on the package. In this investigation, we examine an under-explored aspect of the package—its colors and pictures—to determine what, if any, impact these aspects have on consumer beliefs regarding important product characteristics. We find that even when very concrete verbal information is used, graphical representations have a significant and long-term effect on product beliefs and purchase intentions.     

Report on a leaderless group: Winging it by tape

Pastoral Psychology -     

Changes in Behaviour and Body Weight Following a Single or Double Social Defeat in Rats

In a series of experiments, the consequences of a single and double social conflict on various behaviours and body weight in rats were studied. Animals were subjected to social defeat by placing them into the territory of an aggressive male conspecific for one hour, either once, or twice at the same time on two consecutive days. To assess the consequences of social defeat, three experiments were performed with independent groups of rats. In the first experiment, an open field test was performed two days after the last conflict. Locomotor activity was strongly reduced after social defeat. There were no differences between the single and double defeat group. To assess the effects of social defeat on subsequent social behaviour, a second experiment was performed in which experimental animals were confronted with an unfamiliar non-aggressive rat two days after a single or double conflict. Social defeat resulted in a reduction of social contact with the unfamiliar conspecific. There was no difference between the single and double conflict group. In the third experiment, the effects of social conflict on food intake, body weight and saccharine preference were measured. Food intake was not affected after a single conflict, but in the double conflict group food intake was decreased for several days. Body weight gain was decreased after both single and double social defeat. The decrease was stronger in the double conflict group. Water intake and saccharine preference were not significantly affected. This study revealed that social defeat in rats causes pronounced changes in various behaviours and body weight. Different aspects of behaviour are differentially affected by defeat with respect to the magnitude and time course of the changes induced. Moreover, different behavioural parameters are differentially sensitive to repetition of the stressor.     

Selective attentional responses and overtraining in a discrimination shift paradigm

Peed and Forehand's conclusion that “a theory of vicarious consequences based upon an informational analysis of imitation has serious limitations” is questioned on several grounds. In addition to the fact that Peed and Forehand's research design is not sufficiently sensitive to warrant accepting the null hypothesis, a review of recent literature suggests that the effects Liebert and Fernandez originally predicted from an informational analysis have been obtained by other investigators. Finally, studies in which an informational heuristic has been employed in areas of observational learning other than vicarious consequences attest further to its usefulness in stimulating discovery.     

Poison-enhanced neophobia: Effects of CS-UCSUCS-CS procedures and long-delay training

Experiment 1 (n = 110 male rats) showed that pairing sucrose with toxicosis under forward or backward conditioning procedures yielded reliable poison-enhanced neophobia toward casein hydrolysate. Forward procedures produced reliably greater and more persistent enhancement of neophobia. Experiment 2 (n = 160 male rats) showed that interpolating 10 min, or 1, 4, 8, or 12 hr between sucrose and toxicosis yielded reliable aversion effects to sucrose and poison-enhanced neophobia to casein at each interval except 8 and 12 hr. Generally speaking, the effects of training interval were similar for conditioned aversion and enhanced neophobia but conditioned aversion effects were more enduring.     

Sexual Harassment Severity: Assessing Situational and Personal Determinants and Outcomes1

The current study bridges literatures on sexual harassment, person‐environment systems, and stress and appraisal processes. Conventional wisdom equates severity of sexual harassment with type of harassment. We test this notion empirically and posit a more comprehensive model that examines both person‐ and situation‐level variables. Data came from 13,743 U.S. Armed Forces women responding to survey questions about a significant experience of sexual harassment. Multiple regression results indicate that pervasiveness of sexual harassment relates outcomes better than does type of sexual harassment. Pervasiveness and type interact to predict subjective appraisal of harassment. Additionally, according to multiple‐group structural equation models, appraisal mediates relations between pervasiveness and outcomes. Results further suggest that relations among sexual‐harassment antecedents and outcomes are consistent, regardless of the type of sexual harassment. These findings highlight the importance of examining both persons and situations when assessing sexual harassment severity.