Research priorities for the COVID-19 pandemic and beyond: A call to action for psychological science

The severe acute respiratory syndrome coronavirus-2 (SARS-CoV-2) that has caused the coronavirus disease 2019 (COVID-19) pandemic represents the greatest international biopsychosocial emergency the world has faced for a century, and psychological science has an integral role to offer in helping societies recover. The aim of this paper is to set out the shorter- and longer-term priorities for research in psychological science that will (a) frame the breadth and scope of potential contributions from across the discipline; (b) enable researchers to focus their resources on gaps in knowledge; and (c) help funders and policymakers make informed decisions about future research priorities in order to best meet the needs of societies as they emerge from the acute phase of the pandemic. The research priorities were informed by an expert panel convened by the British Psychological Society that reflects the breadth of the discipline; a wider advisory panel with international input; and a survey of 539 psychological scientists conducted early in May 2020. The most pressing need is to research the negative biopsychosocial impacts of the COVID-19 pandemic to facilitate immediate and longer-term recovery, not only in relation to mental health, but also in relation to behaviour change and adherence, work, education, children and families, physical health and the brain, and social cohesion and connectedness. We call on psychological scientists to work collaboratively with other scientists and stakeholders, establish consortia, and develop innovative research methods while maintaining high-quality, open, and rigorous research standards.     

Stereotyping,prejudice, and discrimination at the seam between the centuries: evolution,culture, mind,and brain

Social psychologists possess considerable enthusiasm and expertise in the study of stereotyping, prejudice, and discrimination, having commenced in the 1920s and 1930s. Research and theory in the next three to four decades focused on motivation, followed by a reactively exclusive focus on cognition in the 1970s and early 1980s, in turn followed by a 1990s joint focus on cognition and motivation. Throughout, intra‐individual conflict analyses have alternated with contextual analyses, though both clearly have merit. Based on a social evolutionary viewpoint, a few core social motives (belonging, understanding, controlling, enhancing, and trusting) account for much current research on interpersonal category‐based responses. Trends for the future should entail more emphasis on behavior, more sensitivity to cultural specificities and universals, as well as budding efforts on neural mechanisms of stereotyping, prejudice, and discrimination. Copyright © 2000 John Wiley & Sons, Ltd.     

Self-concealment and suicidal behaviors

Understanding self-concealment, the tendency to actively conceal distressing personal information from others, may be important in developing effective ways to help individuals with suicidal ideation. No published study has yet assessed the relation between self-concealment and suicidal behaviors. Additionally, most self-concealment research has been conducted solely with younger adults. The relation between self-concealment and depressive symptoms among older adults (age 65 and older), and between self-concealment and suicidal behaviors among both younger (college student) and older adults, was investigated in this study. As predicted, self-concealment was significantly related to suicidal behaviors in younger adults. Furthermore, self-concealment was significantly related to depressive symptoms in older adults. Interestingly, the association between self-concealment and suicidal behaviors in this age group was not significant.     

Adult recollections of earliest childhood dreams: A cross-cultural study

In two studies, Caucasian and Asian college students recalled their earliest memory of a dream, and they provided information about behaviours and beliefs associated with dreaming. Consistent with previous research on childhood amnesia, participants rarely recounted dreams that occurred before age 3. In Study 1, the mean age of the earliest dream memory was 14 months earlier for Caucasians than for Asians. In Study 2, more Asians than Caucasians were unable to remember a childhood dream. Dream-related behaviours and beliefs also differed markedly across cultures. Compared to Asians, Caucasians reported talking more frequently with parents about their dreams in childhood, receiving stronger parental encouragement to share dreams, and feeling more comfortable doing so. Caucasians also reported sharing their dreams with others more frequently in adulthood and they assigned greater value to their dreams. Most Caucasians but few Asians consented to the researchers' request to send parents a questionnaire concerning the participant's childhood dreams. The results support the social interaction explanation for autobiographical memory development, in which parent–child conversations about the personal past contribute to memory accessibility.     

Brands as intentional agents framework: How perceived intentions and ability can map brand perception

Building on the Stereotype Content Model, this paper introduces and tests the Brands as Intentional Agents Framework. A growing body of research suggests that consumers have relationships with brands that resemble relations between people. We propose that consumers perceive brands in the same way they perceive people. This approach allows us to explore how social perception theories and processes can predict brand purchase interest and loyalty. Brands as Intentional Agents Framework is based on a well-established social perception approach: the Stereotype Content Model. Two studies support the Brands as Intentional Agents Framework prediction that consumers assess a brand's perceived intentions and ability and that these perceptions elicit distinct emotions and drive differential brand behaviors. The research shows that human social interaction relationships translate to consumer–brand interactions in ways that are useful to inform brand positioning and brand communications.     

Brands as intentional agents: Our response to commentaries

We are grateful for the stimulating and hospitable welcome to us as guests in consumer psychology. As sojourners, we share a keen interest, but know that we come to visit without knowing the territory intimately. Granted, Chris Malone is an experienced, senior marketing practitioner who now owns a research-based consulting firm with a particular interest and specialization in this area. In addition, Nicolas Kervyn, trained as an experimental social psychologist, has worked and consulted in marketing. Susan Fiske, trained as an experimental social psychologist, had kibitzed in consumer psychology since she first served on the JCP board as an assistant professor. However, none of us has imperialist ambitions in consumer psychology. We are happy nonetheless to offer our framework as what seems to us a potentially useful complement to prior and ongoing related work. These exceptionally thoughtful commentaries broaden and inform our framework (Kervyn, Fiske, & Malone, 2012--this issue). In return, we offer some responses regarding our own view of the Brands as Intentional Agents Framework (BIAF), its parent, the Stereotype Content Model (SCM), and relationships with the commentators’ own contributions.