Congruence or coherence? Emotional and physiological responses to colours in synaesthesia

Lexical–chromatic synaesthesia is a condition in which letters and/or words elicit percepts of synaesthetic colours, termed photisms. Anecdotal data suggest that synaesthetes are particularly sensitive to inconsistencies between their synaesthetic percepts and the real world, e.g., it can be annoying and unpleasant for them to see a letter printed in a colour different than the respective photism colour. For R, a synaesthete subject who participated in the present study, the photisms possess specific emotional values (a red photism is pleasing and attractive, green is repulsive and unpleasant, etc.). In contrast to the anecdotal data, R does not always find the colour–photism incongruence to be disturbing. More importantly, he states that it is the emotional coherence between the stimulus and the corresponding photism that matters. In a series of experiments, we studied this new concept of emotional coherence on three levels—subjective (self-report), behavioural, and physiological, corroborating R's introspective statements. Besides the implications of the concept of coherence itself, the results presented here suggest that even highly subjective cognitive constructs can be approached and measured experimentally, uncovering the workings of the underlying psychophysiological mechanisms.     

Predictive model for early math skills based on structural equations

Early math skills are determined by higher cognitive processes that are particularly important for acquiring and developing skills during a child's early education. Such processes could be a critical target for identifying students at risk for math learning difficulties. Few studies have considered the use of a structural equation method to rationalize these relations. Participating in this study were 207 preschool students ages 59 to 72 months, 108 boys and 99 girls. Performance with respect to early math skills, early literacy, general intelligence, working memory, and short‐term memory was assessed. A structural equation model explaining 64.3% of the variance in early math skills was applied. Early literacy exhibited the highest statistical significance (β = 0.443, p < 0.05), followed by intelligence (β = 0.286, p < 0.05), working memory (β = 0.220, p < 0.05), and short‐term memory (β = 0.213, p < 0.05). Correlations between the independent variables were also significant (p < 0.05). According to the results, cognitive variables should be included in remedial intervention programs.     

Accommodating Presuppositions

In this paper I elaborate on previous criticisms of the influential Stalnakerian account of presuppositions, pointing out that the well-known practice of informative presupposition puts heavy strain on Stalnaker’s pragmatic characterization of the phenomenon of presupposition, in particular of the triggering of presuppositions. Stalnaker has replied to previous criticisms by relying on the well-taken point that we should take into account the time at which presupposition-requirements are to be computed. In defense of a different, ‘semantic’ (in a sense) account of the phenomenon of presupposition, I argue that that point does not suffice to rescue the Stalnakerian proposal, and I portray Lewisian ‘accommodation’ as one way in which speakers adjust themselves to one another in the course of conversation.     

Algorithmic complexity for psychology: a user-friendly implementation of the coding theorem method

Kolmogorov-Chaitin complexity has long been believed to be impossible to approximate when it comes to short sequences (e.g. of length 5-50). However, with the newly developed coding theorem method the complexity of strings of length 2-11 can now be numerically estimated. We present the theoretical basis of algorithmic complexity for short strings (ACSS) and describe an R-package providing functions based on ACSS that will cover psychologists’ needs and improve upon previous methods in three ways: (1) ACSS is now available not only for binary strings, but for strings based on up to 9 different symbols, (2) ACSS no longer requires time-consuming computing, and (3) a new approach based on ACSS gives access to an estimation of the complexity of strings of any length. Finally, three illustrative examples show how these tools can be applied to psychology.     

Impact of emotional appeal on non-profit advertising: A neurophysiological analysis

The number of Non-Profit Organisations (NPOs) has increased in the past years, and they rely on advertising to communicate their causes. Although the effectiveness of NPO advertising has been studied previously, there is still no consensus about which appeal (emotionally positive or negative) increases its effectiveness. On the other hand, the most prevalent research approaches to NPO advertising are traditional research methodologies based on declarative techniques. So, the purpose of this study is to identify which appeal (positive or negative) in NPO advertising is more effective at the three levels of effectiveness (perceptual or communicational effectiveness, psychological or attitudinal effectiveness and behavioural effectiveness), providing a new approach based on the analysis of consumers' unconscious responses to advertising. We conducted an experiment with 113 participants whose neurophysiological responses were evaluated through electroencephalogram (EEG) and eye tracking (ET) while they watched NPO advertisements with a randomly assigned emotional appeal (positive or negative). In addition, a survey revealed behavioural responses. The results showed that considering the psychological or attitudinal effectiveness, positively framed ads are more effective, as there is a positive effect on attitudes towards the ad and a higher positive emotional valence. On the other hand, in perceptual effectiveness, where attention is considered an important variable, the negatively framed ads showed more significant time in the area of interest (AOI) of the image area of the ad, and longer time in the AOI text was observed for positively framed ads. Furthermore, regarding behavioural effectiveness, negatively framed ads seem more effective in eliciting actual donations. The results suggest that a positive appeal is more effective in generating a more positive attitude and a positive emotional valence towards the advertisement, which could benefit the NPO in the long term. But a negative appeal is more effective if the goal is to achieve immediate donations.