Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships

We document the existence and consequences of brand flirting: a short‐lived experience in which a consumer engages with and/or indulges in the alluring qualities of a brand without committing to it. We propose that brand flirting is exciting, and that when consumers flirt with a brand other than their typically preferred brand in the same product category, they can transfer this excitement to their preferred brand—resulting in even greater love and desire for it. Consistent with this conceptual account, we demonstrate that this brand flirting effect is mediated by excitement. Moreover, the brand flirting effect is most likely to emerge under conditions that facilitate arousal transfer: when consumers are highly committed to their preferred brand, and when the brand with which consumers flirt is similar to their preferred brand.     

How Does the Economic Crisis Influence Adolescents’ Happiness? Population-Based Surveys in Iceland in 2000–2010

Macroeconomic downturns have been associated with a decrease in happiness among adults. The aim of this study was to explore the secular trend in happiness among Icelandic adolescents during a period of drastic change in the national economy as well as to identify which groups were most vulnerable and most resilient during the economic crisis. The data used in this study comes from series of population-based surveys of Icelandic adolescents in 2000, 2006, 2009, and 2010. Altogether, a total of 28.484 adolescents participated in the four surveys, representing 84 % of all 14–15 year old adolescents in Iceland. Results indicated that happiness increased by 5 % in the adolescent population from 2000 to 2010 despite the economic crisis. Nevertheless, adolescents who seldom spent time with their parents or perceived difficulties in getting emotional support from parents demonstrated a decrease in happiness. Those who found it easy to get emotional support from parents were happiest at every time point (91–93 %) while those who found it difficult were unhappiest (36–50 %). The association between socio- demographic factors and happiness was explored using multiple linear regression analyses where the year of survey, gender, age, family structure, parent’s education, time spent with parents and emotional support from parents altogether explained 13 % of the happiness variance. Emotional support from parents together with time spent with parents had the largest influence on adolescent’s happiness. An overall increase in time spent with parents was detected which might explain the increase in adolescents´ happiness over time. These results indicate that good relations with parents may protect adolescents from possible negative effect of a national economic crisis.     

Protective buffering and psychological distress among couples coping with breast cancer: The moderating role of relationship satisfaction.

This study examined whether the association between protective buffering and psychological distress was moderated by relationship satisfaction. Protective buffering is defined as hiding worries, denying concerns, and yielding to one's partner in an effort to avoid disagreement and reduce one's partner's upset and burden. Two hundred thirty-five women diagnosed with early stage breast cancer and their partners completed measures of protective buffering, psychological distress, and relationship satisfaction at 3 time points over an 18-month period after cancer diagnosis. The authors hypothesized that protective buffering would result in more distress among patients and partners reporting higher relationship satisfaction than among patients and partners reporting lower levels of relationship satisfaction. Patients' protective buffering predicted more distress among patients rating their relationships as more satisfactory, whereas the patients' buffering did not predict distress among patients rating their relationships as less satisfactory. Partner relationship satisfaction also moderated the association between patients' buffering and partners' distress. These findings elucidate conditions under which protective buffering may have detrimental effects.     

Taxometric and factor analytic models of anxiety sensitivity: integrating approaches to latent structural research

This study represents an effort to better understand the latent structure of anxiety sensitivity (AS), as indexed by the 16-item Anxiety Sensitivity Index (ASI; S. Reiss, R. A. Peterson, M. Gursky, & R. J. McNally, 1986), by using taxometric and factor-analytic approaches in an integrative manner. Taxometric analyses indicated that AS has a taxonic latent class structure (i.e., a dichotomous latent class structure) in a large sample of North American adults (N=2,515). As predicted, confirmatory factor analyses indicated that a multidimensional 3-factor model of AS provided a good fit for the AS complement class (normative or low-risk form) but not the AS taxon class (high-risk form). Exploratory factor analytic results suggested that the AS taxon may demonstrate a unique, unidimensional factor solution, though there are alternative indications that it may be characterized by a 2-factor solution. Findings suggest that the latent structural nature of AS can be conceptualized as a taxonic latent class structure composed of 2 types or forms of AS, each of these forms characterized by its own unique latent continuity and dimensional structure.     

Neurogenesis decreases with age in the canine hippocampus and correlates with cognitive function

New neurons are continually produced in the adult mammalian brain from progenitor cells located in specific brain regions, including the subgranular zone (SGZ) of the dentate gyrus of the hippocampus. We hypothesized that neurogenesis occurs in the canine brain and is reduced with age. We examined neurogenesis in the hippocampus of five young and five aged animals using doublecortin (DCX) and bromodeoxyuridine (BrdU) immunostaining. The total unilateral number of new neurons in the canine SGZ and granule cell layer (GCL) was estimated using stereological techniques based upon unbiased principles of systematic uniformly random sampling. Animals received 25mg/kg of BrdU once a day for 5 days and were euthanized 9 days after the last injection. We found evidence of neurogenesis in the canine brain and that cell genesis and neurogenesis are greatly reduced in the SGZ/GCL of aged animals compared to young. We further tested the hypothesis that an antioxidant fortified food or behavioral enrichment would improve neurogenesis in the aged canine brain and neurogenesis may correlate with cognitive function. Aged animals were treated for 2.8 years and tissue was available for six that received the antioxidant food, five that received the enrichment and six receiving both treatments. There were no significant differences in the absolute number of DCX or DCX-BrdU neurons or BrdU nuclei between the treatment groups compared to control animals. The number of DCX-positive neurons and double-labeled DCX-BrdU-positive neurons, but not BrdU-positive nuclei alone, significantly correlated with performance on several cognitive tasks including spatial memory and discrimination learning. These results suggest that new neurons in the aged canine dentate gyrus may participate in modulating cognitive functions.     

Sixteen-item Anxiety Sensitivity Index: confirmatory factor analytic evidence, internal consistency, and construct validity in a young adult sample from the Netherlands

The present investigation examined the factor structure, internal consistency, and construct validity of the 16-item Anxiety Sensitivity Index (ASI; Reiss Peterson, Gursky, & McNally 1986) in a young adult sample (n = 420) from the Netherlands. Confirmatory factor analysis was used to comparatively evaluate two-factor, three-factor, and four-factor models of the anxiety sensitivity construct. Support was found for a hierarchical structure of anxiety sensitivity, with one global higher-order factor and four lower-order factors. Internal consistency for the global and lower-order factors of the 16-item ASI was adequate. Convergent and discriminant associations between the 16-item ASI and general mood and panic-specific variables were consistent with anxiety sensitivity theory. In addition, incremental validity of the anxiety sensitivity construct was established, relative to negative affectivity, for unexpected panic attacks and agoraphobic avoidance.     

A New Approach to Reducing Disorder and Improving Well-Being

ABSTRACT— Psychological science has usually approached the treatment of disorder through research on individual combinations of risk and protective factors (including life experiences, thinking styles, behaviors, social relationships and genes) and the application of interventions that focus on improvements in the individual. However, we can do better than this. Not only should we be aiming to enhance well-being rather than merely reducing disorder, but we should also be doing so for the majority of people rather than the few who have a disorder. In this article, I focus on the mental health spectrum and make the case for a broad population-based approach. I argue that a very small shift in the population mean of the underlying symptoms or risk factors can do more to enhance well-being and reduce disorder than would any amount of intervention with individuals who need help. Examples from research on alcohol abuse and psychological distress are presented to illustrate the value of a population-based approach.     

The Stages of Igbo Conversion to Islam: An Empirical Study

Review of Religious Research - In recent years a very rare phenomenon was observed in Igboland, Southeastern Nigeria—the conversion of the Igbo to Islam. There exists a significant scholarly...     

The Guild Speaks Again

Books reviewed in this article:
A. D. H. Mayes (ed), Text in Context: Essays by Members of the Society for Old Testament Study     

Social dominance orientation,anti‐egalitarianism and the political psychology of gender: an extension and cross‐cultural replication

This study explored differences in levels of anti‐egalitarianism and social dominance orientation among groups with different social status, and examined the degree to which these differences in anti‐egalitarianism varied across a number of situational and contextual factors. Consistent with both the cultural deterministic (CD) and social dominance (SD) paradigms, when defining social status as socioeconomic status, ethnicity, or ‘race’, differences in anti‐egalitarianism between members of high‐ and low‐status groups were found to be contingent upon a range of contextual and situational factors, such as the degree to which the two groups varied in social status. However, consistent with the SD perspective and the invariance hypothesis, the data also showed that males were more anti‐egalitarian than females, and that this male/female difference in social and group dominance orientation tended to be largely invariant across cultural, situational, and contextual boundaries. Copyright © 2000 John Wiley & Sons, Ltd.