个体对效价预期和风险评估的时程加工机制:来自ERP的证据

采用事件相关电位技术(ERP),通过简单赌博任务,操纵结果预期的效价(输或赢)与风险(高风险与低风险),考察了个体对结果预期阶段的效价和风险评估的脑内时程动态加工过程。脑电结果发现:(1)在N2成分上,结果预期的效价主效应显著,预期输比预期赢能够引起更大的N2波幅;结果预期的风险主效应不显著。(2)在N500成分上,效价与风险之间的交互作用边缘显著,进一步简单效应分析发现,在预期输的条件下,肯定会输的N500波幅显著大于可能会输;而在预期赢的条件下,肯定会赢与可能会赢之间的N500波幅差异不显著。这说明,在不确定决策过程中的结果预期阶段,个体可能先对结果预期的效价进行加工,然后再对风险进行评估。     

高职生因果定向与学业表现的关系

为了考察高职生因果定向的特点及因果定向与学生学业表现(学业成绩和专业技能)的关系。该研究以修订的一般因果定向量表为工具,在济南和淄博的三所高职抽取505名学生作为被试进行调查。结果发现:1)修订后的一般因果定向量表具有良好的信效度;2)高职生在因果定向的三个维度上得分差异显著,由高到低依次为自主定向、控制定向和非个人定向;3)自主定向显著正向预测学业表现,控制定向显著负向预测学业表现,而非个人定向对学业表现的预测作用不显著。我国高职生与国外被试的因果定向特点基本一致,说明因果定向具有一定的文化普适性。同时,不同因果定向对学业表现具有不同的预测作用,教育者有必要对学生进行因果定向的教育和引导。     

左右半脸及其位置对面孔吸引力的影响

本研究将拼嵌技术（chimera technique）和融合技术（Morph tech—nique）结合起来,制作新形式的面孔刺激,将“刺激”和“位置”分离并分别操纵,检验了左右半脸及其位置对面孔吸引力的影响。实验结果显示：（1）“刺激”和“位置”都会影响面孔吸引力;（2）“刺激”的影响是直接的,具体表现为右半脸不论呈现在面孔的左侧还是右侧,其吸引力总是高于左半脸的吸引力;（3）“位置”的影响模式较为复杂,具体表现为左右半脸在原始位置呈现时（右丰脸呈现在右侧,左半脸呈现在左侧）,其吸引力总是高于镜像位置。     

The nature and consequences of topic avoidance in Chinese and Taiwanese close relationships

Two studies examined topic avoidance in Chinese and Taiwanese opposite‐sex friendships and romantic relationships. Five areas of topic avoidance emerged through analytic induction and cluster analysis: negative appraisal, relational issues, sexual issues, politics, and personal experience. Partner protection, negative relational impact, and self inefficacy emerged as the most common reasons for avoidance. Results revealed that friends, relative to romantic partners, engaged in higher levels of topic avoidance. Taiwanese participants, moreover, avoided discussing politics to a greater extent than did mainland Chinese participants. Lacking closeness was the main reason behind avoidance of political discussion. Topic avoidance was also linked to relationship quality, as relational satisfaction negatively predicted relational issue avoidance and topic avoidance breadth (i.e. the number of topics regularly avoided in the relationship). The authors explain these and other findings based on Chinese cultural codes and historically‐embedded concepts that shape interpersonal interaction.     

Modeling general and specific variance in multifaceted constructs: a comparison of the bifactor model to other approaches

This article recommends an alternative method for testing multifaceted constructs. Researchers often have to choose between two problematic approaches for analyzing multifaceted constructs: the total score approach and the individual score approach. Both approaches can result in conceptual ambiguity. The proposed bifactor model assesses simultaneously the general construct shared by the facets and the specific facets, over and above the general construct. We illustrate the bifactor model by examining the construct of Extraversion as measured by the Revised NEO Personality Inventory (NEO‐PI‐R; Costa & McCrae, 1992), with two college samples (N = 383 and 378). The analysis reveals that the facets of the NEO‐PI‐R Extraversion correlate with criteria in opposite directions after partialling out the general construct. The direction of gender differences also varies by facets. Bifactor models combine the advantages but avoid the drawbacks of the 2 existing methods and can lead to greater conceptual clarity.     

The impact of individualistic and collectivistic orientation on the judgment of self‐presentation

The aims of this paper are two‐fold: (i) to examine the impact of audience individualism and collectivism orientation on the judgment of strategic self‐presentations and (ii) to test whether audience individualism and collectivism orientation would affect the importance of likeability and competence in determining social outcomes. In two studies, participants evaluated modest and boastful presentations in an achievement context. It was found that the more collectivistic the audience was, the more likely the modest presenter was to be rated as likable, competent, and deserving of a desirable social outcome. In contrast, the more individualistic the audience was, the more likely the boastful presenter was to be rated as likeable, competent, and deserving of a desirable social outcome. The importance of likeability and competence in predicting the final social outcome was moderated by audience individualism and collectivism orientation. Likeability was more important in deciding the social outcome for those who were more collectivistic than for those who were less so (Study 1). Competence was more important in determining the social outcome for those who were more individualistic (Study 2). These studies build a potential theoretical bridge between social influence and social perception/social judgment literature. Copyright © 2012 John Wiley & Sons, Ltd.     

如何削弱产品来源国效应*—— 产品信息呈现方式的影响研究

以元认知和双系统模式的心理学理论为背景, 研究了分析式系统对来源国效应的削弱, 检验了产品信息呈现方式对来源国效应的调节作用。三个研究说明, 分析式系统的启动可以有效削弱来源国效应; 特定的产品信息呈现方式所引起的消费者信息处理不流畅性感知会激发消费者的元认知困难, 从而使他们在产品评价过程中主要依赖分析式系统, 达到削弱来源国效应的目的; 并不是所有能引起信息处理不流畅性的产品信息呈现方式都能削弱来源国效应, 过于复杂的呈现方式由于给消费者带来过多认知负荷, 反而不能成功启动分析系统, 从而无法削弱产品来源国形象对消费者产品评价的影响。     

Cross-cultural differences in the refusal to accept a small gift: the differential influence of reciprocity norms on Asians and North Americans

Asians are more likely than North Americans to refuse a small gift that is offered to them by a casual acquaintance. Five experiments confirmed this difference and explored the reasons for its occurrence. Asians, who are inclined to think of themselves in relation to others, are more likely than North Americans to invoke a reciprocity norm in exchanging gifts with casual acquaintances, and they refuse a gift in order to avoid the feeling of indebtedness they would experience if they cannot reciprocate. North Americans, however, who are inclined to think of themselves independently of others, are more likely to base their acceptance of the gift on its attractiveness without considering their obligation to reciprocate. These cultural differences are not evident when the gift is offered by a close friend with whom individuals have a communal relationship. Implications of our findings for miscommunication between members of different cultures are discussed.     

Neural correlates of sensory‐enabling presentation: An fMRI study of image zooming and rotation video effects on online apparel shopping

For experience products, such as apparel, sensory‐enabling presentations that provide a sense of tactile experience have been suggested as an effective strategy to reduce perceived risk and increase the likelihood of a pleasurable shopping experience. Using functional Magnetic Resonance Imaging (fMRI), we investigated whether sensory‐enabling presentations, specifically, image zooming and rotation videos, would evoke different cognitive and affective brain functions during product evaluation and purchase decision processes. The results suggested that whereas image zooming may evoke more visual perception in the product evaluation process, the rotation view evokes more mental imagery, pleasure, and reward anticipation during the purchase decision process. Copyright © 2014 John Wiley & Sons, Ltd.     

孟子是贤能政治的支持者吗?——从民意观的角度看

基于对现代民主政治的反思,白彤东推荐一种儒家混合政体,这种政体的一大特色就是放弃民主制的“民治”原则,转而采用贤能政治的“能人治国”理念。白彤东宣称,这种“能人治国”理念是他从孟子那里得到的灵感。然而,白彤东对孟子的解读存在着不可忽略的错误。更令人遗憾的是,为了证成自己的观点,他不惜对《孟子》文本采取了有选择的无视。有理由相信,白彤东其实已经意识到他跟孟子之间的巨大差异,这个差异在民意观上体现得尤其明显。