Science and Human Behavior translated into Portuguese: Ciência e Comportamento Humano

Science and Human Behavior was translated to Portuguese as part of the effort to begin a psychology course at the University of Brasília 40 years ago; one of the many results of the first visit of Fred S. Keller to Brazil. The book has been used continuously in undergraduate courses in Brazil since 1967.     

CS-dependent response probability in an auditory masked-detection task: considerations based on models of Pavlovian conditioning.

Experimental studies were performed using a Pavlovian-conditioned eyeblink response to measure detection of a variable-sound-level tone (T) in a fixed-sound-level masking noise (N) in rabbits. Results showed an increase in the asymptotic probability of conditioned responses (CRs) to the reinforced TN trials and a decrease in the asymptotic rate of eyeblink responses to the non-reinforced N presentations as a function of the sound level of the T. These observations are consistent with expected behaviour in an auditory masked detection task, but they are not consistent with predictions from a traditional application of the Rescorla-Wagner or Pearce models of associative learning. To implement these models, one typically considers only the actual stimuli and reinforcement on each trial. We found that by considering perceptual interactions and concepts from signal detection theory, these models could predict the CS dependence on the sound level of the T. In these alternative implementations, the animals response probabilities were used as a guide in making assumptions about the "effective stimuli".     

Differential efficacy of a cognitive-behavioral intervention versus pharmacological treatment in the management of fibromyalgic syndrome

Given that studies about the differential efficacy of existing treatments in fibromyalgia syndrome are scarce, the aim of this study was to compare the differential efficacy of a cognitive-behavioral and a pharmacological therapy on fibromyalgia. Using a randomized controlled clinical trial, 28 fibromyalgic patients were assigned to one of following experimental conditions: (a) pharmacological treatment (i.e., cyclobenzaprine), (b) cognitive-behavioral intervention (i.e., stress inoculation training), (c) combined pharmacological and cognitive-behavioral treatment and (d) no treatment. The results show the superiority of cognitive-behavioral intervention to reduce the severity of fibromyalgia both at the end of the treatment and at follow-up. We conclude that cognitive-behavioral interventions must be considered a primary treatment of fibromyalgia syndrome.     

The ecological validity of the “who said what?” technique: An examination of the role of self‐involvement,cognitive interference and acquaintanceship

Questions are raised about the possible ecological invalidity of the traditional “who said what?” (WSW) procedure. Three studies are reported which use a modified, quasi‐naturalistic version of the WSW technique, in which rather than being passive recipients of presented information, participants instead play an active role in the production of such information in an interactive context. Data are presented that demonstrate that the social categorization effect typically obtained through the traditional WSW procedure generalizes beyond the circumstances in which it was initially demonstrated. Thus, in Study 1 it was established that social categories (gender, in this case) are cognitively used in real interactions between participants in order to organize information. Moreover, Study 2 demonstrated that the use of categories is accentuated when, as is typical in real world situations, recollections are not made immediately after the perception of the relevant stimuli but following a period of intervening cognitive activity. The findings of Study 3, however, suggest that the WSW technique may not inevitably lead to social categorization effects: typical effects did not appear when participants knew each other well, and therefore saw one another as unique, idiosyncratic individuals, rather than as category members.     

Associative and causal reasoning accounts of causal induction: Symmetries and asymmetries in predictive and diagnostic inferences

Associative and causal reasoning accounts are probably the two most influential types of accounts of causal reasoning processes. Only causal reasoning accounts predict certain asymmetries between predictive (i.e., reasoning from causes to effects) and diagnostic (i.e., reasoning from effects to causes) inferences regarding cue-interaction phenomena (e.g., the overshadowing effect). In the experiments reported here, we attempted to delimit the conditions under which these asymmetries occur. The results show that unless participants perceived the relevance of causal information to solving the task, predictive and diagnostic inferences were symmetrical. Specifically, Experiments 1A and 1B showed that implicitly stressing the relevance of causal information by having participants review the instructions favored the presence of asymmetries between predictive and diagnostic situations. In addition, Experiment 2 showed that explicitly stressing the relevance of causal information by stating the importance of the causal role of events after the instructions were given also favored the asymmetry.     

Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

Understanding how family firms can use their family image to their advantage in communication strategies is an opportunity for business continuity. This study identifies the effects of family hotels' corporate brand strategy through radio advertising on customer perceptions and attitudes using family image communication literature and radio advertising research. Online experiment using radio ads from these hotels and a survey of 1002 participants from Chile and Spain were conducted. The results suggest that strategies improving the firm's ability to communicate the family image results in better consumer response in terms of expectation, perceived quality, visit intention, and willingness to pay more. We conclude that radio ads are an effective channel for communicating family firm images. Managers can take advantage of monetizing the benefits of family firm images through radio ads.     

Braille literacy as a human right: A challenge to the “inefficiency” argument against braille instruction

The United Nations Convention on the Rights of Persons with Disabilities (CRPD) affirms a right to education for disabled persons and aims to ensure braille instruction for blind individuals. However, there is evidence that braille instruction is often circumvented or abandoned early in CRPD nations because it is perceived as an inefficient learning medium for blind students. This perception persists despite insufficient empirical evidence and a lack of understanding of the efficiency of reading versus listening for learning in sighted individuals. We therefore investigated the efficiency of learning written versus spoken words in blind and sighted samples. Participants (23 blind, 20 sighted) studied the written definitions of 70 rare English words in successive rounds, presented in conjunction with written or spoken wordforms. Blind participants learned with equal efficiency across modalities, whereas sighted participants learned spoken words more efficiently. The findings indicate the inefficiency argument against teaching braille is groundless, both because braille word learning is not less efficient than auditory word learning for blind individuals, and because reading is valued in the education of sighted individuals despite its apparent inefficiency in that population.     

Assessing Adult Attachment Across Different Contexts: Validation of the Portuguese Version of the Experiences in Close Relationships–Relationship Structures Questionnaire

The Experiences in Close Relationships–Relationship Structures questionnaire (ECR–RS) is one of the most recent measures of adult attachment. This instrument provides a contextual assessment of attachment-related anxiety and avoidance by measuring these dimensions in various close relationships (mother, father, partner, friend). To further explore its psychometric properties and cross-cultural adequacy, this study presents the validation of the ECR–RS in a sample of Portuguese community individuals (N = 236). The Portuguese version showed adequate reliability and construct validity. The original 2-factor structure was confirmed through confirmatory factor analysis. The ECR–RS is a psychometrically robust measure of attachment, representing an important advance in the measurement of adult attachment.