Magnitude production and magnitude estimation of taste intensity

Magnitude productions of sodium chloride (salty), quinine hydrochloride (bitter), and sucrose (sweet) yielded steeper psychophysical functions than those obtained with magnitude estimation. Hydrochloric acid (sour) produced the opposite effect. The results are discussed with respect to previous findings in taste intensity scaling and to general psychophysical considerations.     

Associative facilitation and interference in the Stroop color-word task

It is difficult to name the color of a stimulus when the stimulus is a word naming a different color. When the word is congruent with the color in which it is written, color naming is much quicker. Similar results are also obtained when color-related words are used instead of color names. These results are taken as evidence for the operation of associative factors that could facilitate or impair performance in the color-word task.