Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences

Purpose

This study aims to investigate the influence of both individual consumer differences and the purchase decision context on the effectiveness of consensus information in advertising.

Design/Methodology/Approach

Three experiments explore the effectiveness of consensus information. In Experiment 1, gender serves as a moderator. Experiment 2 contains an examination of the susceptibility to interpersonal influence (SII) and purchase decision context as two potential moderators. Finally, Experiment 3 instead explores the need for cognitive closure (NFC) but again includes the purchase decision context as the two possible moderators.

Findings

In Experiment 1, female participants, but not male participants, generate higher purchase intentions for ads with consensus cues as opposed to those without them. With Experiment 2, this study demonstrates that the effectiveness of consensus cues increases for a group (vs. personal) purchase decision, but only for people with high susceptibility to individual influence. In Experiment 3, the effectiveness of consensus cues is relatively greater for a group (vs. personal) purchase decisions, but only for consumers with a high NFC.

Implications

Understanding what moderates the effectiveness of consensus information in advertising has the potential to help practitioners apply consensus information more effectively to improve their advertising returns.

Originality/Value

This study provides initial evidence about the impact of consensus information in advertising on purchase intentions, which is contingent on the situational context and individual differences.     

Persistent structural priming from language comprehension to language production

To examine the relationship between syntactic processes in language comprehension and language production, we compared structural persistence from sentence primes that speakers heard to persistence from primes that speakers produced. [Bock, J. K., & Griffin, Z. M. (2000). The persistence of structural priming: transient activation or implicit learning? Journal of Experimental Psychology: General, 129, 177-192.] showed that the production of target priming structures increased the probability of spontaneously using the same structures to describe events in subsequent pictures that were semantically unrelated to the primes. These priming effects persisted across as many as ten intervening filler trials. The present studies replicated these results using auditorily presented primes to which participants only listened. The results indicated persistence of priming across all lags, with relative magnitudes of priming as large as those observed by Bock and Griffin. The implication is that structural priming is persistent regardless of the modality in which language structures are experienced, underscoring the power of priming as an implicit learning mechanism.     

与年龄及认知功能相关的成人脑波功率涨落图特点

对１２０名２０－７９岁正常受试者完成了与年龄及认知功能相关的脑涨落图特点的研究。结果表明：（１）脑波优势涨落功率空间构型额低枕高梯度的随龄减小过程,在认知测验差组较好组明显;（２）脑波优势涨落功率受年龄与认知因素的交互影响集中于左前右后脑轴上;（３）脑波优势涨落功率前后梯度和左右不对称性变化表明,脑波活动的前后和左右调控可能在不同层次上发挥作用,并且,前后脑和左右脑的协调活动与认知功能有密切关系。上述结果说明,脑波功率涨落与认知功能及其老化过程有密切关系。     

Scientist versus Practitioner–An abridged meta-analysis of the changing role of psychologists

This study investigated factors of conflicting expectations and roles of the current psychology practitioners, as well as how these factors were associated with the founding principles of the scientist-practitioner model. Data were gathered from ten published journal articles and then interpreted using an abridged meta-analysis methodology. Results revealed: (a) the scientist-practitioner model needs to adapt to survive, preferably with the aim of becoming more versatile; (b) The majority of graduate level clinical psychology training programs are based on a flawed version of the scientist-practitioner model, which renders the training inadequate and ineffective; (c) The identity of clinical psychology should remain firmly grounded in mental health care, and so not encroach on the territory of any other psychological divisions. Implications of these findings and suggestions for psychology practitioners are also discussed.     

大学生现在将来的自我时间比较研究

使用大学生自我概念问卷对200名西南大学在校大二学生实施问卷调查,了解大学生现在与将来自我时间比较的特点。研究结果表明：大学生在自我时间比较中对将来自我的评价显著高于对现在自我的评价;近期将来和远期将来的自我提升除在交际品质维度上有显著差异外,在其他维度上均无显著差异;在重要品质上的自我提升高于在不重要品质上的自我提升,但差异不显著。     

大脑前扣带回皮层与执行功能

回顾了近期有关大脑前扣带回皮层（ACC）参与执行功能的研究资料。结果显示,ACC可以对正在进行的目标定向行为实施在线监控,在出现反应冲突或错误时提供信号,以便能及时调整与分配注意资源,因此可能是一个行为规划与执行的高级调控结构。这两年来的新发现提示,ACC的执行监控作用可能是基于动机与奖赏期待做出的对“意志行动”的整合性控制,并可能具有对行动结果的情绪评价意义。     

认知老化模型的研究

以２３２名２０－７９岁成人为被试和５项认知能力测验为指标,应用结构方程建模方法建立了认知老化模型。     

Suicide method runs in families: a birth certificate cohort study of adolescent suicide in Taiwan

Suicide method used by adolescents was examined to determine if it was the same as that employed by their suicidal parents. Six hundred eighty adolescents completed suicide between 1997 and 2007, of whom 12 had parents who had previously died by suicide. The suicide method used by these adolescents was compared with that employed by their suicidal parent and that of a matched peer control adolescent with no exposure to parental suicide and living in the same area. In 10 of the 12 suicidal parent-adolescent dyads, the same suicide method was employed by parent and adolescent. Of seven adolescents whose age at parental suicide was 15 years or above, six used the same suicide method as their suicidal parent had. On the contrary, of 12 exposure-nonexposure suicidal adolescent dyads, the same method was used in only four. Adolescents exposed to parental suicide are more likely to use the suicide method employed by their suicidal parents than the method used by adolescent peers with no exposure to parental suicide.     

Toward a theoretical model to understand teacher emotions and teacher burnout in the context of student misbehavior: Appraisal, regulation and coping

Compared with other professions, teachers in P-12 schools appear to experience a higher level of emotional exhaustion (see review in Maslach et al. in Ann Rev Psychol 52(1):397, 2001; Schaufeli and Enzmann in The burnout companion to study and practice: a critical analysis, Taylor & Francis, Philadelphia, 1998). The purpose of this study is to examine teacher emotions within the context of teachers’ appraisals and the ways they regulate and cope with their emotions. The study explores teachers’ appraisals of disruptive classroom behavior situations and investigates the adaptive coping and emotion regulation strategies that ease teacher burnout. Data were collected from 492 teachers in the US Midwest and subjected to hypothesis testing using structural equation modeling. The model provides evidence supporting a pathway between teachers’ antecedent judgments and their experience of emotion, as well as providing evidence for how the consequent emotions contribute to teachers’ feelings of burnout. This study further validates the relationships between the appraisals teachers make about an incident and the correlative intensity of emotions. Several hypotheses are either supported or partially supported after testing alternate models. Discussion and implications regarding teacher emotion regulation and coping are provided.     

"种子本有与种子始起"问题及其价值意蕴——唯识学一个传统问题的再探讨

以《成唯识论》为代表的唯识学在成佛的可能性问题上有"种子本有与种子始起"的争论,虽然这个争论的理论结果在纯理论逻辑的探讨上尚有可商榷之处,但此争论本身若从价值与实践的角度观察,则不但对此理论本身的探讨有所助益,也可使佛学及其唯识学立足宗教实践的重现实意蕴得以进一步凸显.