Syllable-internal structure and the sonority hierarchy: Differential evidence from lexical decision,naming, and reading

Treiman (1983) and others have argued that spoken syllables are best characterized not as linear strings of phonemes, but as hierarchically organized units consisting of an onset (initial consonant or consonant cluster) and a rime (the vowel and any following consonants) and that the rime is further divided into a peak or nucleus (the vowel) and a coda (the final consonants). It has also been argued that the sonority (or vowel-likeness) of the consonant closest to the peak, which is a function of its phonetic class, may have an effect on the strength of boundaries determined by the hierarchical division of the syllable (e.g., Treiman, 1984). We examined the evidence for syllable-internal structure and for sonority in two experiments that employed visually presented stimuli and lexical decision, naming, and reading tasks. Our results provide support for the breakdown of the rime into a peak and a coda and for an effect of the sonority of the postvocalic consonant on that break. This pattern occurred only in our lexical decision tasks, so the effect is assumed to be postlexical. We did not find an effect of the onset-rime boundary, perhaps because of an unanticipated effect of word frequency. Our results are discussed in terms of phonological coding in short-term memory.     

A study of hyperlexia

Twelve children with early intense reading and superior word recognition skills coupled with disordered language and cognitive behavior are described. Cognitive, linguistic, and reading measures evidenced a generalized cognitive deficit in forming superordinate schemata which was not specific to visual or auditory modalities. Positive family histories for reading problems were present for 11 of the 12 children, suggesting a relationship between hyperlexia and dyslexia.     

Using computer conferencing to formulate a computer simulation of transitive behavior

The activities of a group engaged in simulation modeling via computer conferencing are described, and the model which resulted from those activities is briefly outlined. The phenomena which were modeled were initially described in a series of studies by Trabasso and his colleagues. These studies centered upon exhibition of transitive choices by children and adults, and supported the hypothesis that the choices were guided by formation of “linear arrays“ of the choice objects.     

Detection errors on the word the: evidence for reading units larger than letters.

In four experiments, subjects read 100-word passages and circled instances of the letter t. Subjects missed a disproportionate number of ts in the word the. Evidence was provided against explanations of this effect involving the location and pronunciation of the t in the and against an explanation in terms of the redundancy of the. Rather the high frequency of the appeared to be critical, and it was suggested that high-frequency words are read in terms of units larger than the letter.     

“Doing Good” versus “Being Good”: The interplay between pride appeals and regulatory-focused messages in green advertising

Many consumers feel proud of making green choices, which is of crucial relevance to explaining environmentally responsible behaviors. However, compared to other self-conscious emotions, such as guilt and shame, little research attention has been paid to the role of pride in green consumerism. Through conducting two online experimental surveys, this research examined what features of a message induce the two facets of the emotion pride—authentic and hubristic—and how pride appeals interact with message frames having different regulatory foci. In Study 1, participants revealed more favorable eco-friendly attitudes and intentions when hubristic pride appeals were combined with promotion-focused messages (detailing the positive benefits of using the green product), and when authentic pride appeals were matched with prevention-focused messages (emphasizing the negative consequences averted by using the green product). Study 2 replicated and supported the proposed matching hypotheses while including a control condition. Findings of this research will add to a growing body of literature on pride as a discrete emotion and its carryover effects on persuasion while providing guidelines to help practitioners design green advertising campaigns.