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We develop a comprehensive and integrated framework of online shopping experience (hereafter OSE) from an emerging market perspective. Using a netnographic research method, we content analysed 284 experiential reviews of 2 leading Nigerian e‐retailers. Augmented by the theory of customer engagement, we identify 8 dimensions of OSE that activate shoppers' affective and cognitive states, which consequently lead to 4 behavioural outcomes, namely, internal responses to service experience, external responses to service experience, repurchase intentions, and word of mouth intentions. The proposed dynamic and comprehensive framework reflects all phases of the consumer decision‐making process and demonstrates that OSE has both perceptual and behavioural components. We make 3 important contributions. First, the paper provides a comprehensive and dynamic model of customer experience that encompasses all the stages in the customer decision‐making process by drawing on a new theoretical perspective to demonstrate how the unique attributes of OSE contribute to extant customer experience research. Second, we advance experiential consumption theory by incorporating attributes of OSE evolved through a unique qualitative research method into existing frameworks of customer experience. Third, we compare and contrast findings from an emerging market with research from more mature markets, when they were undergoing similar development patterns. From a managerial perspective, we illustrate how online retailers operating in emerging markets can draw from the experiences of mature markets and understand the key differences between markets so that they can develop customer experience management strategies by concentrating on the most important components of customer experience. 相似文献
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This study examines the relationships between phonological awareness, visual-spatial sketchpad (VSSP) functioning and arithmetic attainment in young children. A sample of 42 children had their VSSP functioning and phonological awareness assessed when they were 5 years old. Approximately 12 months later their nonverbal reasoning, vocabulary, arithmetic, and reading attainment were assessed. Together, VSSP functioning, phonological awareness, vocabulary, and nonverbal reasoning predicted 41% of the variation in the children's arithmetic attainment. Only phonological awareness and VSSP functioning were significant independent predictors. In contrast, only phonological awareness was a significant independent predictor of reading attainment. These findings are consistent with phonological awareness influencing both the development of reading and arithmetic, whilst VSSP functioning only impacts on arithmetic development. 相似文献
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Science can provide more information about the nature of aggressive acts, and therefore the mens rea of criminal offenses, than is commonly assumed. For example, progress has been made in classifying aggression as impulsive or premeditated within the context of the role of conscious experience in controlling behavior. This review of the status of the scientific ability to distinguish conscious from unconscious acts and more specifically impulsive from premeditated aggressive acts is organized around four themes: (i) How is aggression defined and measured in general? (ii) How does the distinction between impulsive and premeditated aggression relate to the legal concept of mens rea? (iii) How do various scientific disciplines contribute to the mind/body discourse? (iv) What risk factors are associated with impulsive and premeditated aggression respectively? The authors conclude that the most promising approach to researching the nature of behavioral intention and motivation is to apply a discipline neutral model that integrates the data from multiple disciplines, collectively designated the cognitive neurosciences. 相似文献
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Greene E 《Perceptual and motor skills》2003,97(1):97-98
The general view is that one knows where an object is located in visual space on the basis of which neurons it activates. But there is reason to believe that a radically different method of specifying position is needed, one which identifies the position using coordinates. Those who study motor systems assume such coordinates, but the question of how the sensory system could derive these values is given no attention. 相似文献
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