A NOTE ON INTEROCULAR TRANSFER AND THE COLOUR OF VISUAL AFTER-IMAGES

Following monocular fixation of a red stimulus figure on a grey background, a projection field having the same colour as the stimulus figure was viewed either with ( a ) the stimulated eye, or ( b ) the non-stimulated eye. In case ( a ) the after-image appeared grey on a red background, but in case ( b ) green or blue, on a red background. In the latter case the brightness and to some extent the hue of the after-image varied when the amount of light coming to the originally stimulated eye varied. The data are in agreement with the assumption that after-images are primarily retinal.     

ON THE ONTOGENETIC DEVELOPMENT OF MORAL CRITERIA

Changes in the dimensionality of the moral criteria, i.e. of those aspects of an action-sequence to which a person pays attention when judging how good/bad (nice/naughty) the agent is, were studied with 7-, 10-, and 13-year-old girls and adult subjects. Action sequences varying in respect to potential moral criteria were presented as cartoons. A proximity setting technique and Kruskal's (1964) method of analysis were used. In the younger age groups a remorse-spite-dimension was obtained, the motive criterion becoming more dominant and differentiated with age. Methodological problems are discussed.     

Meinungsänderung durch eigenes Handeln Die Rückwirkung einstellungskonträrer Agitation

Zusammenfassung Zur Klärung der Frage, ob und unter welchen Umständen einstellungskonträre Agitation auf den Agitator zurückwirkt, wurden Gruppen- und Einzelversuche durchgeführt. Als Versuchspersonen dienten insgesamt 409 männliche und weibliche Oberschüler und Studenten. In allen Versuchen mußten die Versuchspersonen Reden erfinden und halten. Die Messung der Meinungsänderung und einiger hypothetischer Variablen wurde mit Fragebogen vorgenommen, zum Teil wurden nach den Versuchen Interviews durchgeführt.Wir erhielten folgende Hauptergebnisse: Erfinden und Vortragen von Argumenten für einen zudiktierten Standpunkt führen, unabhängig voneinander und von der im Vortrag enthaltenen Argumentation, zu einer Meinungsänderung. Ihre Richtung und ihr Ausmaß sind außerdem abhängig vom Verhältnis der zudiktierten Stellungnahme zu anderen, bereits vorhandenen psychischen Inhalten — starke Verankerung der ursprünglichen Meinung führt zur Meinungsänderung im Gegensinne der Agitation (Bumerang-Effekt) — sowie vom Grad der Willentlichkeit der Handlung: bereits die Entscheidung, einen einstellungskonträren Standpunkt nach außen zu vertreten, kann zu einer Meinungsänderung führen. Das Lernen der Argumente, die Bewertung der eigenen Leistung, des Versuchs und Versuchsleiters sowie Eigenschaften eines Themas für sich erweisen sich nicht als alleinige Bedingungen der Meinungsänderung.Diese und andere, weniger wichtige Ergebnisse werden diskutiert. Die Theorie der kognitiven Dissonanz wird als beste einheitliche Erklärungsgrundlage der empirischen Befunde angesehen.

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Summary Experiments with groups and single persons were conducted to test the effect of persuasive behaviour on the communicator. 409 male and female high-school and university students served as subjects. In all experiments the subjects had to invent and verbalize speeches contradicting their own opinion. Opinion change and some hypothetical variables were measured by questionnaires, the sessions were partially followed by interviews.Main results: Inventing or speaking of arguments in favour of an appointed opinion lead, independently of each other and of the informational content of the arguments, to opinion change the direction and magnitude of which are, in addition, dependent on the relation of the argument to previously existent mental contents (if the original opinion is strongly anchored, the persuasive behaviour results in a boomerang effect), as well as the degree of volition of the subject's persuasive behaviour. (Already the decision to defend a point of view contrary to one's own may lead to opinion change). Learning of arguments and evaluation of own achievement, of the experiment and the experimenter as well as the qualities of a topic in itself cannot be shown to be the only conditions of opinion change.These and other, less important results are discussed; the theory of cognitive dissonance is considered the best uniform explanation of these empirical results.

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Diese Arbeit wurde von der philosophischen Fakultät der Ludwig Maximilians-Universität in München als Dissertation angenommen.Die referierten Versuche wurden durch das Yale Communication and Attitude Change Programme und die Gesellschaftder Freunde der Wirtschaftshochschule Mannheim e.V. finanziell gefördert. Der Verfasser dankt den genannten Institutionen für ihre Unterstützung.     

Psychometric properties and factor structure of the Fear Questionnaire phobia subscale items in two normative samples

Normative data for the Fear Questionnaire (Marks & Mathews, 1979), a popular self-report instrument measuring phobic concerns, were collected from both a community and a collegiate sample. The covariation and internal consistency of the blood-injury phobia (BI), social phobia (SO), and agoraphobia (AG) subscales were assessed in each sample, and the factor structure of the items from these three subscales was examined. Results indicated that, in general, community subjects reported more phobic concerns than did collegiate subjects, and females reported greater phobic concerns than did males. Results from confirmatory factor analyses suggest that the three factors of BI, SO, and AG did not emerge from either data set. Follow-up exploratory factor analyses did identify the general factors of blood-injury phobia and agoraphobia. Normative data from the present study are compared to those obtained previously, and directions for future research are provided.     

Agricultural policy and strategic investment in information technology

In this article the perspective shifts to the “upstream” end of the agricultural knowledge and information system (AKIS). Because knowledge policy and strategic decision-making are not the prerogative of the public sector, organizations such as cooperative unions and multinational companies are included. After considering the influence of the changing environment on the nature of the AKIS, the role of knowledge management and policy in the emerging knowledge and information market is examined. Special attention is given to public and private R&D. The article then looks where information technology (IT) fits in and what considerations determine strategic investment in IT projects and sustained services. Some of the European experiences with this strategic investment are evaluated.     

VSearch: Macintosh software for experiments in visual search

In this paper, we describe software that turns a Macintosh computer into an off-the-shelf tool for experiments on visual search. Our design goals included portability (between members of the Macintosh computer family and between various research settings), user-friendliness (equivalent to Macintosh programming standards), flexibility (to allow replication and extension of important experiments on visual search), and adaptability (very short design-to-data and data-to-analysis turnaround times). We describe how the software meets these goals in three major phases of an experiment: stimulus construction, experimental control, and statistical analysis. We then list several landmark studies of visual search that can be easily designed and extended with the software. Finally, we outline plans for expanding the experimental variations that will be supported in future versions of the software.     

The effects of exposure to different sources of sexual information on sexual behavior: Comparing a “sex-expert system” to other educational material

Sexpert, an expert computer program designed to counsel couples on their sexual relationships, was evaluated. Eighty-one heterosexual couples were assigned to one of three experimental manipulations (Sexpert, video, and self-help book) or a control condition. Daily sexual behavior monitoring forms and structured retrospective reports served as measures of baseline and post-manipulation behavior. Daily monitoring of sexual behavior failed to show significant changes occurring after the manipulations. However, retrospective data concerning the postmanipulation period show that compared with the control, the Sexpert, video, and book manipulations had a significant positive impact on couples’ sexual behavior, communication, and learning about sexuality. Sexpert, video, and book were similarly evaluated, except that Sexpert was evaluated as more engaging. In addition, subjects retrospectively reported positive changes in communication, relationship satisfaction, and sexual behavior during the baseline period. This suggests that daily behavioral monitoring is intrusive and may confound the variables measured by it.