Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements

Consumers tend to relate to brands in similar ways as they relate to individuals and groups. However, relatively little is known about the attribution of human traits to brands in online contexts. The current research focused on the role of attributed brand traits in interactive corporate social responsibility (CSR) communication and positive electronic word‐of‐mouth intentions. Results of an online survey (N = 174) revealed that higher levels of perceived interactivity were associated with stronger attributions of morality, sociability, and competence traits to brands. Yet only attributed brand morality was associated with consumers' willingness to endorse the brand and its CSR message on social networking sites. These findings underline the importance of brands' openness to dialogue regarding the promotion of CSR activities. Furthermore, these findings suggest that consumers are most likely to feel that brands can represent their identity when brand morality is considered to be high.     

Teaching in contexts: Designing a competency‐based religious studies program

Over the last decade, the discipline of religious studies has promoted religious literacy as both an invaluable contribution to curriculum and an indispensable social good. While much has been written on the importance of the study of religion for the development of religious literacy, little attention has been given to the identification of the disciplinary skills and content knowledge (or what we refer to as religious studies competencies) a student develops through extended study of religion. In this essay, we present an example of how to integrate a religious studies competency‐based model into program design and implementation. We argue that the transition to a competency‐based religious studies program has two potential benefits. First, competency program design provides an opportunity to redesign and update religious studies programs in a more responsible manner that aligns with our students, institution, discipline, and profession. Second, competency program design facilitates the conditions where we can better avoid duplicating the much criticized world religions paradigm.     

The piloting of a brief relational psychodynamic protocol (psychodynamic addiction model) for problem gambling and other compulsive addictions: A retrospective analysis

The paper describes a treatment pilot for gambling and compulsive addiction within an NHS problem gambling clinic. The pilot study used a brief relational psychodynamic treatment protocol specifically designed to meet the needs of a group of patients who had not responded to CBT and who had other addictions or co‐morbidities. Seventy‐two (n = 72) patients were offered 12 sessions of therapy by four psychodynamic counsellors. Results were assessed using scores from a pre‐ and post‐treatment patient health questionnaire, the generalised anxiety disorder—7 (GAD‐7) and the Problem Gambling Severity Index (PGSI). Weekly feedback and supervision from counsellors and patients were used to assess the treatment model. The results highlighted that the psychodynamic addiction model was associated with reduced depression (Mean = 14.9; SD: 6.7), anxiety (Mean = 11.5; SD: 5.9), and gambling severity (p < .001), suggesting that a relational psychodynamic treatment is needed for complex patients with compulsive addiction, where CBT had not been successful. These results also highlight the importance of the therapeutic relationship as a critical factor in the treatment of patients with compulsive addiction problems.     

Breaking gendered boundaries? Exploring constructions of counter-normative body hair practices in Āotearoa/New Zealand using story completion

ABSTRACT

Do women with body hair continue to evoke disgust? Are men without body hair read only as athletes and/or gay? To explore contemporary sense-making practices around apparently counter-normative gendered body hair practice, we developed a two-stem story completion task. We collected stories from 161 undergraduate students (129 women and 32 men) about David, who had decided to start removing body hair, and Jane, who had decided to stop removing body hair. We analysed the data thematically within a constructionist framework, resulting in three themes: secrecy and shame; the personal benefits of going against the grain; and the personal is political. The personal benefits theme included four distinct (gendered) subthemes: increased heterosexual attractiveness; increased sporting prowess; removal of a hassle; and liberation from conformity. These story data gave access to familiar but also somewhat different accounts than those collected through typical self-report measures.     

An activist religiosity? Exploring Christian support for the Occupy movement

While Christian involvement in progressive social movements and activism is increasingly recognized, this literature has rarely gone beyond conceptualising religion as a resource to consider instead the ways in which individual activists may articulate their religious identity and how this intersects with the political. Based on ten in-depth interviews with Christian supporters of the London Occupy movement, this study offers an opportunity to respond to this gap by exploring the rich meaning-making processes of these activists. The article suggests that the location of the Occupy camp outside St Paul’s Cathedral was of central importance in bringing the Christian Occupiers’ religio-political identities to the foreground, their Christianity being defined in opposition to that represented by St Paul’s. The article then explores the religio-political meaning-making of the Christian Occupiers and introduces the term ‘activist religiosity’ as a way of understanding how religion and politics were articulated, and enacted, in similar ways. Indeed, religion and politics became considerably entangled and intertwined, rendering theoretical frameworks that conceptualise religion as a resource increasingly inappropriate. The features of this activist religiosity include post-institutional identities, a dislike of categorisation, and, centrally, the notion of ‘doings’—a predominant focus on engaged, active involvement.     

Internal health locus of control predicts willingness to track health behaviors online and with smartphone applications

Given rising technology use across all demographic groups, digital interventions offer a potential strategy for increasing access to health information and care. Research is lacking on identifying individual differences that impact willingness to use digital interventions, which may affect patient engagement. Health locus of control, the amount of control an individual believes they have over their own health, may predict willingness to use mobile health (mHealth) applications (‘apps’) and online trackers. A cross-sectional study (n = 276) was conducted to assess college students’ health locus of control beliefs and willingness to use health apps and online trackers. Internal and powerful other health locus of control beliefs predicted willingness to use health apps and online trackers while chance health locus of control beliefs did not. Individuals with internal and powerful other health locus of control beliefs are more willing than those with chance health locus of control beliefs to utilize a form of technology to monitor or change health behaviors. Health locus of control is an easy-to-assess patient characteristic providers can measure to identify which patients are more likely to utilize mHealth apps and online trackers.     

Brain responses reveal that infants' face discrimination is guided by statistical learning from distributional information

Infants' perception of faces becomes attuned to the environment during the first year of life. However, the mechanisms that underpin perceptual narrowing for faces are only poorly understood. Considering the developmental similarities seen in perceptual narrowing for faces and speech and the role that statistical learning has been shown to play for speech, the current study examined whether and how learning from distributional information impacts face identity discrimination. We familiarized 6.5‐month‐old infants with exemplars of female faces taken from a morphed continuum going from one identity to another. Using event‐related brain potentials (ERPs), we show that only infants who were familiarized with a bimodal frequency distribution, but not infants familiarized with a unimodal frequency distribution, discriminated between identities. These results are the first to demonstrate the influence of probabilistic information on infants' face identity discrimination, suggesting that statistical learning contributes to perceptual attunement for both faces and language.