Amiga 1000 hardware timing and reaction-time key interfacing

A method of hardware reaction timing with millisecond accuracy, using one of the Amiga’s CIA 8520 chips, is described. The registers of this chip can be set to enable cascaded timing that functions independently of the CPU and, thereby, avoids the problems of software timing in a multitasking environment. In addition, the interfacing of a pair of reaction-time keys to one of the Amiga’s game controller connectors and a program for polling this port for keypresses are described.     

When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.     

Physiological and psychological effects of acute intentional hyperventilation

Research is reviewed which suggests that hyperventilation syndrome is an underdiagnosed disorder for the presentation of many patients experiencing apparent anxiety states. In a test of this hypothesis, 21 normal individuals (9 female) underwent a 2 min period of intentional hyperventilation following a 10 min baseline phase. Hyperventilation was accompanied by increased subjective anxiety and tachycardia, and indications of peripheral vasoconstriction. Following hyperventilation, Ss experienced increased levels of state anxiety and perceived autonomic arousal, as indexed by self-report instruments. These results support the hypothesis that undiagnosed hyperventilatory phenomena may be etiologically implicated in states of pathologic anxiety.     

FREE RECALL OF REPEATED WORDS AS A FUNCTION OF INTRALIST VARIABILITY

von W right J. M. Free recall of repeated words as a function of intralist variability. Scand. J. Psychol ., 1972, 13 , 39–42.—Five "critical" words were repeated 4 times each in constant positions within lists of 80 items. The number of different filler words, and the order of the repeated filler words, was varied between lists. In free recall tests total recall was approximately constant, but the recall of the critical words was significantly better the greater the variation in the intralist context of these words, especially the greater the number of different filler words. The results are interpreted in terms of the encoding variability hypothesis.     

Reaction time as a function of the intensity and probability of occurrence of vibrotactile signals

Three Ss made judgments of the presence or absence of a burst of 60-cps vibration onthe index fingertip.The probability of S’s reporting the presence of a signal was found to be influenced by signal probability and signal intensity. Mean reaction time for reporting the presence of a signal decreased as a function of signal intensity and signal probability whereas mean reaction time for reporting the absence of a signal increased as a function of signal intensity and signal probability. On trials where no signal was presented mean R T for reporting a signal decreased with increases in the signal probability whereas mean RT for reporting the absence of a signal increased with increases in signal probability. The results were interpreted as support for the hypothesis that S’s decision time was longer the closer on the sensory continuum a particular observation was to his criterion.     

A NOTE ON INTEROCULAR TRANSFER AND THE COLOUR OF VISUAL AFTER-IMAGES

Following monocular fixation of a red stimulus figure on a grey background, a projection field having the same colour as the stimulus figure was viewed either with ( a ) the stimulated eye, or ( b ) the non-stimulated eye. In case ( a ) the after-image appeared grey on a red background, but in case ( b ) green or blue, on a red background. In the latter case the brightness and to some extent the hue of the after-image varied when the amount of light coming to the originally stimulated eye varied. The data are in agreement with the assumption that after-images are primarily retinal.