Consumer engagement on social media: Evidence from small retailers

This study investigates which characteristics of the social media posts of small firms in Tasmania, Australia elicit higher levels of consumer engagement. Results from an analysis of small retail firms’ social media postings (Facebook, Instagram and Twitter) (N = 2,607) illustrate the importance of the content of the post (i.e., businesses‐related vs. non‐business‐related), the activity (i.e., text, image or video), the time of day of the posting and the platform on which the activity was posted, in eliciting responses from followers. Results show Facebook received significantly higher levels of engagement, compared with Twitter and Instagram. Contrary to expectations, the specific day of the week did not have any impact on levels of engagement. This research demonstrates how small businesses can improve their use of social media marketing to engage more effectively with customers and followers.     

Time estimation: does the reference memory mediate the effect of knowledge of results?

This study presents evidence for the role of knowledge of results (KR) in the estimation of medium time intervals (4-12 s durations). Experiment 1 tested the hypothesis that KR operates at the same stage of temporal processing as attention. The absence of an interaction of attention and KR is taken as evidence against this hypothesis. Experiments 2 and 3 further studied the effects of KR in a reproduction and a production task, respectively. The effects of KR were small in the reproduction and substantial in the production task. The results are interpreted in terms of a clock-based timing model and the findings taken together converge on the interpretation that KR affects the reference memory (RM), rather than the other components of the model.     

False memories and lexical decision: even twelve primes do not cause long-term semantic priming

Semantic priming effects are usually obtained only if the prime is presented shortly before the target stimulus. Recent evidence obtained with the so-called false memory paradigm suggests, however, that in both explicit and implicit memory tasks semantic relations between words can result in long-lasting effects when multiple 'primes' are presented. The aim of the present study was to investigate whether these effects would generalize to lexical decision. In four experiments we showed that even as many as 12 primes do not cause long-term semantic priming. In all experiments, however, a repetition priming effect was obtained. The present results are consistent with a number of other results showing that semantic information plays a minimal role in long-term priming in visual word recognition.     

Aging and rule learning: the case of the multiplicative law

This work examined the effect of age on the ability to learn multiplicative combination rules. Participants learned the multiplicative relationship between daily tobacco intake, daily alcohol intake, and risk of esophageal cancer. The hypothesis was that younger adults would learn to implement a multiplicative combination rule and older adults would not, despite feedback. Among the younger adults, complete rule learning took place. Before receiving feedback, they used an underadditive rule, a result consistent with previous studies. After only a limited amount of feedback, they learned to use a multiplicative rule. Even after receiving feedback, however, the older adults still showed difficulties in using the multiplicative rule. These results strengthen the proposition by Chasseigne, Mullet, and Stewart (1997) that the differences between younger and older adults in function learning are related mainly to flexibility of functioning.     

Context and the interpretation of likelihood information: the role of intergroup comparisons on perceived vulnerability

Four experiments investigated how people's perceptions about a group's (e.g., women's) vulnerability to a disease are influenced by information about the prevalence of the disease in a comparable group (e.g., men). Participants read symptom and prevalence infomation about fictitious diseases before answering questions regarding target group vulnerability. Participants used the prevalence rate for a nontarget group as an immediate comparison standard for intuitively interpreting the degree of vulnerability of a target group, resulting in robust contrast effects. Experiments 3 and 4 illustrated that these contrast effects can cause a person's intuitive perceptions about a group's vulnerability to selected diseases to conflict with his or her knowledge of the prevalence rates for the diseases. The results support a distinction between 2 components of psychological uncertainty-beliefs in objective probability and more intuitive perceptions of certainty.     

Ability evaluation by proxy: role of maximal performance and related attributes in social comparison

Four experiments tested the effects of information about a proxy's related attributes and maximal effort in social comparisons of ability. In Study 1, a proxy's prior performance at maximal effort exerted systematic effects on participants' personal performance predictions for a novel task. When information about the proxy's effort was ambiguous (Study 2). information about related attribute similarity was used in the formulation of performance predictions. In Studies 3 and 4, 2-way interaction terms revealed that participants used related attribute information in generating performance predictions when the proxy's maximum effort was unknown. However, related attribute information was disregarded when proxy's maximum effort was unambiguous. Results were consistent with the proxy comparison model of ability self-evaluation (L. Wheeler, R. Martin, & J. Suls, 1997).     

Visual habituation at five months: short-term reliability of measures obtained with a new polynomial regression criterion

Using a new polynomial regression criterion, the authors investigated empirically the short-term reliability of infants' visual habituation measures. Twenty-one 5-month-old infants were tested twice with a 1-day interval. Results revealed many reliable habituation measures, a reliable reaction to novelty measure, and a new reliable measure of interest. The 2nd-order polynomial regression criterion probably produced this improvement because it uses all of the available looking time data.     

Developmental and content effects in reasoning with causal conditionals

Two predictions derived from Markovits and Barrouillet's (2001) developmental model of conditional reasoning were tested in a study in which 72 twelve-year-olds, 80 fifteen-year-olds, and 104 adults received a paper-and-pencil test of conditional reasoning with causal premises ("if cause P then effect Q"). First, we predicted that conditional premises would induce more correct uncertainty responses to the Affirmation of the consequent and Denial of the antecedent forms when the antecedent term is weakly associated to the consequent than when the two are strongly associated and that this effect would decrease with age. Second, uncertainty responding to the Denial of the antecedent form ("P is not true") should be easier when the formulation of the minor premise invites retrieval of alternate antecedents ("if something other than P is true"). The results were consistent with the hypotheses and indicate the importance of retrieval processes in understanding developmental patterns in conditional reasoning with familiar premises.